Fortified Foods Market - Evolving Industry Trends and key Insights by 2023

Global Fortified Foods Market: Overview

The global fortified foods market is forecast to exhibit growth at a robust pace, gaining from the increasing awareness about maintaining a disease free and healthy lifestyle. As per Transparency Market Research (TMR) the global fortified foods market will continue registering positive trajectory between 2015 and 2023 bolstered by various factors. The report presents a detailed analysis of the growth drivers supporting the market’s expansion and lists the restraints that could inhibit its trajectory during the aforementioned forecast period.

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The global fortified foods market is segmented based on various parameters and the report studies the growth its exhibits across these segments in detail. It also gauges the effect of Porter’s five forces on the overall market operations. The analysis is intended to help readers gauge the bargaining power of buyers and suppliers, the degree of competition prevailing in the market, and threat from substitutes and new entrants. Information thus sourced is compiled is presented in a chapter-wise format and interspersed with associated graphs, statistics, and infographs.

Global Fortified Foods Market: Trends and Opportunities

Earlier, vitamins and minerals were enriched and fortified to be consumed by the means of pills. However in the coming years, vitamin fortified food market is projected to witness strong growth. The rising health consciousness among people has encouraged them to focus more on health benefits of enriched food supplements and products promising wellness. Spurred by these factors, the global fortified foods market is expected to showcase strong growth during the forecast period.

Moreover, the market will significantly gain from the development of new varieties of fortified food products by the leading market players. The persistently rising demand from health conscious consumers is expected to keep the demand for fortified foods high through the forecast period. Product differentiation strategies adopted by leading players to gain competitive strength are also expected to aid the market’s expansion.

Global Fortified Foods Market: Regional Outlook

Regionally, North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa constitute the key segments in the global fortified foods market. Among these regions, the market has been witnessing highly lucrative opportunities in Asia Pacific. The encouragement received by the fortified foods market by policymakers in China, coupled with the growing health consciousness among consumers is aiding the market’s expansion in the region. Besides this, the rising incidence of myopia in adults is expected to drive the Asia Pacific fortified foods market. The companies can also find attractive opportunities in India.

In North America and Europe, the market players are gaining from high level of awareness and the increasing health awareness.

Global Fortified Foods Market: Vendor Landscape

The Proctor & Gamble Company, Abbott Laboratories, Land O’Lake, H.J Heinz Company, Kellogg Company, General Mills, Inc., Philip Morris Companies, and Hain Food Group Inc. are some of the leading players operating in the global fortified foods market. The report profiles of some of the leading market players, covering their financial overview, recent mergers and acquisitions, marketing strategies, and development over the last few years.

It also conducts SWOT analysis on the companies profiled to study their strengths and weaknesses. The analysis is also intended to help companies identify the threats and opportunities that they could face over the course of the report’s forecast period. As the companies are currently focusing on product diversification to gain dominance, product development has emerged as a chief factor driving the global fortified foods market.

Global Fortified Food Market : Trends and Opportunities 2015-2023

The global fortified foods market is primarily driven due to increasing awareness of consuming healthy and nutritious foods to maintain a disease free healthy lifestyle. The global fortified foods market is expected to witness steady growth during the forecast period from 2015 to 2021. The fortified foods market is segmented into by product type and geography. On the basis on product type, the market is segmented into vitamins and minerals fortified foods. Geographically the fortified foods market is segmented into North America, Europe, Asia Pacific and rest of the World. The fortified foods market includes a wide range of product lines such as cereals, baby foods and formulas. In recent years, fortified foods have enjoyed huge popularity among health conscious people. This market is extended into a half dozen food categories, hence it is difficult to track and analyze the market with precision. However, the global fortified foods market is highly fragmented and complex, but it is a profitable market.

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The global fortified foods category was headed by cereals with high nutrition. The global enriched and fortifies foods market is showing tremendous progress during the forecast period due to growing awareness about a healthy lifestyle. This market is primarily driven due to rising health concern among people and the trend of eating ready to eat foods in daily busy schedules. Growth of this market is depending on the availability and geographical distribution of fortified foods and the benefit awareness among the consumers. In spite of all these advantages offered by fortified foods, there are some restraining factors that prevent the growth of the market such as regulatory issues generated by food safety department in the food industries across the world.

Some of the global players are focusing on product development to explore new application area to ensure success and attain sustainability in the forecast period. Understanding the consumer demand and market opportunities, fortified foods producers are focusing on launching different varieties of vitamins and mineral fortified foods. Furthermore, sensing a lucrative opportunity, major fortified foods manufacturers have focused on purchasing the successful smaller players to create a large competitive industry in this niche market. Merger and acquisitions coupled with rapid product development have made this fortified foods market a confusing, complex though a profitable market place. Moreover, changing regulatory environment and stringent government regulations has restrained the entrance of some new companies in this lucrative market.

In earlier time, the vitamins and minerals were basically fortified and enriched to be used by means of pills but in coming years the vitamin fortified food market is expected to see a promising future. Health conscious people today are becoming more prone to have health benefits enriched food supplements and wellness related products. All these factors boost the growth of the fortified foods market with major market players diversifying into the production of new varieties of fortified food products. Continuously growing demand from health concern consumers are expected to fuel the growth in this market. Success behind the growth of fortified foods market generated from the industry’s tremendous high growth rate of product development that attract the consumers.

 Some of the key players operating in the fortified foods market are Abbott Laboratories, The Proctor & Gamble Company, General Mills, Inc., H.J Heinz Company, Land O’Lake, Philip Morris Companies, Kellogg Company and Hain Food Group Inc. among others.

Fortified Foods Market Will See Strong Expansion Through 2023

The global fortified foods market is primarily driven due to increasing awareness of consuming healthy and nutritious foods to maintain a disease free healthy lifestyle. The global fortified foods market is expected to witness steady growth during the forecast period from 2015 to 2021. The fortified foods market is segmented into by product type and geography. On the basis on product type, the market is segmented into vitamins and minerals fortified foods. Geographically the fortified foods market is segmented into North America, Europe, Asia Pacific and rest of the World. The fortified foods market includes a wide range of product lines such as cereals, baby foods and formulas. In recent years, fortified foods have enjoyed huge popularity among health conscious people. This market is extended into a half dozen food categories, hence it is difficult to track and analyze the market with precision. However, the global fortified foods market is highly fragmented and complex, but it is a profitable market.

The global fortified foods category was headed by cereals with high nutrition. The global enriched and fortifies foods market is showing tremendous progress during the forecast period due to growing awareness about a healthy lifestyle. This market is primarily driven due to rising health concern among people and the trend of eating ready to eat foods in daily busy schedules. Growth of this market is depending on the availability and geographical distribution of fortified foods and the benefit awareness among the consumers. In spite of all these advantages offered by fortified foods, there are some restraining factors that prevent the growth of the market such as regulatory issues generated by food safety department in the food industries across the world.

Some of the global players are focusing on product development to explore new application area to ensure success and attain sustainability in the forecast period. Understanding the consumer demand and market opportunities, fortified foods producers are focusing on launching different varieties of vitamins and mineral fortified foods. Furthermore, sensing a lucrative opportunity, major fortified foods manufacturers have focused on purchasing the successful smaller players to create a large competitive industry in this niche market. Merger and acquisitions coupled with rapid product development have made this fortified foods market a confusing, complex though a profitable market place. Moreover, changing regulatory environment and stringent government regulations has restrained the entrance of some new companies in this lucrative market.

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In earlier time, the vitamins and minerals were basically fortified and enriched to be used by means of pills but in coming years the vitamin fortified food market is expected to see a promising future. Health conscious people today are becoming more prone to have health benefits enriched food supplements and wellness related products. All these factors boost the growth of the fortified foods market with major market players diversifying into the production of new varieties of fortified food products. Continuously growing demand from health concern consumers are expected to fuel the growth in this market. Success behind the growth of fortified foods market generated from the industry’s tremendous high growth rate of product development that attract the consumers.

Some of the key players operating in the fortified foods market are Abbott Laboratories, The Proctor & Gamble Company, General Mills, Inc., H.J Heinz Company, Land O’Lake, Philip Morris Companies, Kellogg Company and Hain Food Group Inc. among others.

Prevalence of Malnutrition across Emerging Economies to Augment Growth of Global Fortified Foods Market

A new market research report by Transparency Market Research on the global fortified foods market offers a detailed analysis of the factors affecting the growth of the market during the period between 2015 and 2023. The report, titled “Fortified Foods Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023,” projects the growth and valuation of the global fortified foods market by the end of the forecast horizon. The report studies the growth of the market across some of the key geographical segments. Profiles of the prominent players in the market have been included in the report.

Fortified foods refer to food products enriched with extra nutrients such as vitamins and minerals. Fortifying foods with nutrients can help eradicate various nutrition-related diseases, especially in emerging economies. Growing awareness regarding the consumption of healthy and nutritious foods to maintain a disease-free lifestyle has propelled the growth of the global fortified foods market. Lately, fortified food products have become widely popular among health-conscious consumers. Various fortified food categories have been included in the market, thereby making it difficult to track and analyze the performance of individual segments with precision.

On the basis of product type, the report broadly segments the global fortified foods market into vitamin- and mineral-fortified foods. The market includes a wide range of product lines such as cereals and baby foods and formulas. Owing to their high nutritional value, cereals dominate the overall fortified foods market.

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The report studies the fortified foods market across five key regions: Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. The various factors affecting the growth of each of these regional markets have been analyzed in the report. The market is expected to witness high demand from developing economies in Asia Pacific and the Middle East and Africa, where malnutrition-related diseases are prevalent. Efforts taken by governments across these regions will augment the growth of the market.

The report profiles some of the major players in the global fortified foods market such as The Proctor & Gamble Company, Abbott Laboratories, General Mills Inc., Kellogg Company, Land O’Lake, H.J Heinz Company, Philip Morris Companies, and Hain Food Group Inc. The overall market is highly fragmented with a number of regional and global players. The market players are focusing on the production of various types of vitamin- and mineral-fortified foods. Further, major fortified food manufacturers are acquiring successful smaller players to gain bigger market shares. However, the changing regulatory environment in the market has restricted the entry of new players.