Global
Fortified Foods Market: Overview
The
global fortified foods market is forecast to exhibit growth at a
robust pace, gaining from the increasing awareness about maintaining
a disease free and healthy lifestyle. As per Transparency Market
Research (TMR) the global fortified foods market will continue
registering positive trajectory between 2015 and 2023 bolstered by
various factors. The report presents a detailed analysis of the
growth drivers supporting the market’s expansion and lists the
restraints that could inhibit its trajectory during the
aforementioned forecast period.
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The
global fortified foods market is segmented based on various
parameters and the report studies the growth its exhibits across
these segments in detail. It also gauges the effect of Porter’s
five forces on the overall market operations. The analysis is
intended to help readers gauge the bargaining power of buyers and
suppliers, the degree of competition prevailing in the market, and
threat from substitutes and new entrants. Information thus sourced is
compiled is presented in a chapter-wise format and interspersed with
associated graphs, statistics, and infographs.
Global
Fortified Foods Market: Trends and Opportunities
Earlier,
vitamins and minerals were enriched and fortified to be consumed by
the means of pills. However in the coming years, vitamin fortified
food market is projected to witness strong growth. The rising health
consciousness among people has encouraged them to focus more on
health benefits of enriched food supplements and products promising
wellness. Spurred by these factors, the global fortified foods market
is expected to showcase strong growth during the forecast period.
Moreover,
the market will significantly gain from the development of new
varieties of fortified food products by the leading market players.
The persistently rising demand from health conscious consumers is
expected to keep the demand for fortified foods high through the
forecast period. Product differentiation strategies adopted by
leading players to gain competitive strength are also expected to aid
the market’s expansion.
Global
Fortified Foods Market: Regional Outlook
Regionally,
North America, Asia Pacific, Europe, Latin America, and the Middle
East and Africa constitute the key segments in the global
fortified foods market. Among these regions, the market has been
witnessing highly lucrative opportunities in Asia Pacific. The
encouragement received by the fortified foods market by policymakers
in China, coupled with the growing health consciousness among
consumers is aiding the market’s expansion in the region. Besides
this, the rising incidence of myopia in adults is expected to drive
the Asia Pacific fortified foods market. The companies can also find
attractive opportunities in India.
In
North America and Europe, the market players are gaining from high
level of awareness and the increasing health awareness.
Global
Fortified Foods Market: Vendor Landscape
The
Proctor & Gamble Company, Abbott Laboratories, Land O’Lake, H.J
Heinz Company, Kellogg Company, General Mills, Inc., Philip Morris
Companies, and Hain Food Group Inc. are some of the leading players
operating in the global fortified foods market. The report profiles
of some of the leading market players, covering their financial
overview, recent mergers and acquisitions, marketing strategies, and
development over the last few years.
It
also conducts SWOT analysis on the companies profiled to study their
strengths and weaknesses. The analysis is also intended to help
companies identify the threats and opportunities that they could face
over the course of the report’s forecast period. As the companies
are currently focusing on product diversification to gain dominance,
product development has emerged as a chief factor driving the global
fortified foods market.
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