The
Europe beer market is characterized as extremely competitive in
nature with a presence of a large number of international and
regional players operating in it, states a research report by
Transparency Market Research (TMR). In 2014, the prominent players in
the Europe beer market, namely Diageo, Anheuser-Busch InBev,
Carlsberg Group, SAB Miller PLC, and Heineken N.V. collectively
dominated and held a share of 83.9% of the overall market. The
tremendously rising number of players in the Europe beer market is
estimated to strengthen the competitive landscape throughout the
forecast period. In addition, the increasing number of mergers and
acquisitions and the implementation of aggressive marketing
strategies by the key players are some of the other factors
anticipated to encourage the growth of the overall market in the near
future.
Interpret
a Competitive outlook Analysis Report with PDF
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According
to the research study by Transparency Market Research, in 2015, the
beer market in Europe was worth US$135.29 bn and is expected to reach
a value of US$160.99 bn by the end of 2021. The market is anticipated
to register a 2.90% CAGR between 2014 and 2021.
Germany
to Remain Dominant in Europe Beer Market
In
the last few decades, Europe led the global beer market and is
expected to continue its dominance in the next few years. Among the
key countries in Europe, Germany is expected to lead and account for
a share of 25.2% of the Europe beer market. The tremendously rising
popularity and the rising disposable income of consumers are some of
the key factors likely to encourage the growth of the beer market in
Germany. In addition, Germany being the largest consumer and producer
of beer is estimated to accelerate the growth of the overall market
in the coming few years.
On
the basis of product type, the Europe beer market has been classified
into lager, ale, and stout. Among these, in 2015, the lager segment
led the market and is anticipated to remain in the leading position
in the next few years. The lager segment is expected to hold a share
of 62.61% of the Europe
beer market by the end of 2021. The high demand for lager beer
owing to its distinguished taste and the rising popularity are some
of the vital factors estimated to accelerate the market’s growth in
the coming years.
Rising
Consumer Base and Popularity to Encourage Market Growth
Beer
is considered as one of the most popular drinks after water and tea.
With the growing awareness among consumers regarding the health
benefits of consuming beer in adequate quantity is expected to fuel
the growth of the Europe beer market in the next few years. In
addition, the rising popularity of beer and the acceptance of beer as
a social drink are some of the other reasons driving the growth of
the overall market. The rising disposable income of consumers is
projected to drive the demand for different types of beer across
Europe in the next few years.
Furthermore,
the growing customer base for beer and the preference of consumers
towards beer in comparison with other alcoholic beverage is expected
to augment Europe beer market in the coming few years, states a TMR
analyst.
Increasing
Consumption of Substitute Products to Curtail Europe Beer Market
The
Europe beer market, on the other hand, is expected to face several
challenges throughout the forecast period. The introduction of
substitute beverages and its growing consumption are anticipated to
restrict the growth of the Europe beer market in the next few years.
In addition, the demand for beer decreases according to the season in
Europe, which is likely to hamper the growth of the market.
Nevertheless, the untapped opportunities in Eastern Europe are
expected to generate promising opportunities for the prominent
players operating in the Europe beer market.
This
information is based on the findings of a research report published
by Transparency Market Research (TMR), titled “Beer Market (Product
Type - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry
Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”
The
Europe beer market has been segmented as below:
Europe
Beer Market, by Product Type
- Ale Beer
- Lager Beer
- Stout Beer
Europe
Beer Market, by Country
- Germany
- U.K.
- Italy
- Spain
- France
- Rest of Europe
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