Beer Market in Latin America & Middle East Expected to Reach US$77.14 bn by 2021

A new market research report has been recently published by Transparency market Research, a global market intelligence firm. The research report, titled “Beer Market - Latin America and Middle-East Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” provides detailed analysis of the Latin America and Middle East beer market. 

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According to the research report, in 2014, the Latin America beer market was worth US$57.1 bn and is estimated to reach US$77.1 bn by the end of 2021, exhibiting a 4.40% CAGR between 2015 and 2021. On the basis of volume, in 2014, the Latin America beer market stood at 20,191.6 mn liters and is projected to reach 24,847.9 mn liters by the end of 2021, registering a 3.10% CAGR between 2015 and 2021. On the other hand, in 2014, the Middle East beer market was worth US$3.5 bn and is anticipated to reach a value of US$4.8 bn by the end of 2021, exhibiting a 4.30% CAGR between 2015 and 2021. On the basis of volume, in 2014, the Middle East beer market stood at 1,044.3 mn liters and is estimated to reach 1,209.4 mn liters by the end of 2021, exhibiting a 2.10% CAGR between 2015 and 2021. 

The growing popularity of beer, the tremendously increasing disposable incomes of consumers, and rapid industrialization are some of the major factors driving the Latin America and Middle East beer market. In addition, the introduction of organic beer is expected to boost the demand for beer in these regions throughout the forecast period. However, stringent regulations and sensorial profile of beer are the major factors hampering the growth of this market. 

By product, the Latin America and Middle East beer market has been categorized into stout beer, lager beer, non-alcoholic beer, and dark beer. Among these types of beer, the lager beer segment accounts for the largest share in the Latin America and Middle East beer market on the basis of revenue generation. In the Latin America beer market, the lager beer segment is projected to register a 4.40% CAGR between 2015 and 2021, whereas in the Middle East, this segment is projected to exhibit a 3.50% CAGR between 2015 and 2021. Among the two regions, the Latin America market accounts for the largest share in the lager beer segment. 

The presence of religious restrictions of the Islamic sect and consequently rigid restrictions and laws has led the Middle East beer market to be dominated by non-alcoholic beer. In 2014, Egypt and the UAE collectively held a share of 40.62% in the Middle East beer market. The consumption of alcoholic beer is comparatively less in most Middle Eastern countries. On the flip side, there are no such restrictions in Latin America, which thus has a larger consumer base for alcoholic beer if compared to non-alcoholic beer. The growing awareness regarding the health benefits of consuming beer, along with the suitable climatic conditions in the region, has fueled the Latin America beer market. Presently, Brazil leads the market, holding a share of 60.2% in the Latin America beer market.

Everything You Want to Know About the Beer Market in Latin America & Middle East

A new market research report has been recently published by Transparency market Research, a global market intelligence firm. The research report, titled “Beer Market - Latin America and Middle-East Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” provides detailed analysis of the Latin America and Middle East beer market.

Get PDF Sample For More Information @ https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4539

According to the research report, in 2014, the Latin America beer market was worth US$57.1 bn and is estimated to reach US$77.1 bn by the end of 2021, exhibiting a 4.40% CAGR between 2015 and 2021. On the basis of volume, in 2014, the Latin America beer market stood at 20,191.6 mn liters and is projected to reach 24,847.9 mn liters by the end of 2021, registering a 3.10% CAGR between 2015 and 2021. On the other hand, in 2014, the Middle East beer market was worth US$3.5 bn and is anticipated to reach a value of US$4.8 bn by the end of 2021, exhibiting a 4.30% CAGR between 2015 and 2021. On the basis of volume, in 2014, the Middle East beer market stood at 1,044.3 mn liters and is estimated to reach 1,209.4 mn liters by the end of 2021, exhibiting a 2.10% CAGR between 2015 and 2021.

The growing popularity of beer, the tremendously increasing disposable incomes of consumers, and rapid industrialization are some of the major factors driving the Latin America and Middle East beer market. In addition, the introduction of organic beer is expected to boost the demand for beer in these regions throughout the forecast period. However, stringent regulations and sensorial profile of beer are the major factors hampering the growth of this market.

By product, the Latin America and Middle East beer market has been categorized into stout beer, lager beer, non-alcoholic beer, and dark beer. Among these types of beer, the lager beer segment accounts for the largest share in the Latin America and Middle East beer market on the basis of revenue generation. In the Latin America beer market, the lager beer segment is projected to register a 4.40% CAGR between 2015 and 2021, whereas in the Middle East, this segment is projected to exhibit a 3.50% CAGR between 2015 and 2021. Among the two regions, the Latin America market accounts for the largest share in the lager beer segment.

The presence of religious restrictions of the Islamic sect and consequently rigid restrictions and laws has led the Middle East beer market to be dominated by non-alcoholic beer. In 2014, Egypt and the UAE collectively held a share of 40.62% in the Middle East beer market. The consumption of alcoholic beer is comparatively less in most Middle Eastern countries. On the flip side, there are no such restrictions in Latin America, which thus has a larger consumer base for alcoholic beer if compared to non-alcoholic beer. The growing awareness regarding the health benefits of consuming beer, along with the suitable climatic conditions in the region, has fueled the Latin America beer market. Presently, Brazil leads the market, holding a share of 60.2% in the Latin America beer market.

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Beer Market: Non-alcohol and Low-alcohol Beer Central to Europe Market’s Growth

Not too long ago, major beer companies in Europe were limited to the local market. However, with rapid industrialization and development, beer is now being readily accepted across Western and Eastern Europe. Beer is the most favored alcoholic drink in Europe and with its increased consumption, the demand is going to scale new heights.

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Beer is the most consumed alcoholic beverage in Europe and several major players operating in the beer market hail from Europe. The most crucial factor impacting the demand for beer is its health benefits. It is known to keep the kidneys healthy, cure insomnia, and reduce cholesterol level, thus pushing the demand for beer. The soluble fiber present in lager beer helps in digestion and lowers the chances of intestinal transit. In addition, beer aids in enhancing bone density and strengthening the bones due to the presence of high silicon content in it. The market is said to prosper in Europe with improving disposable income of the consumers. Moreover, partnerships, mergers and acquisitions, and product inventions are projected to propel the Europe beer market in the forecast period.

However, the beer market in Europe is set to face tough competition from internal and external substitutes. Wine, vodka, rum, and whisky are the internal substitutes, whereas non-alcoholic drinks including dairy drinks, carbonated drinks, energy drinks, and ready-to-drink tea and coffee are some of the external substitutes, and its seasonality.

According to Transparency Market Research, the Europe beer market is expected to reach US$ 100.80 bn by 2021 from its initial value of US$ 87.6 in 2016.

Lager Beer to Continue to be Preferred Choice

On the basis of product, the European beer market has been segmented into lager beer, ale beer, and stout beer. Lager beer accounted for a larger market share, valuing US$17.01 bn in 2014. It is expected to reach US$20.05 bn by 2021, expanding at a CAGR of 2.4% from 2015 to 2021. Lager is the most preferred type of beer consumed in Europe. The term lager refers to the beer that is fermented with yeast at a much lower temperature than other styles such as ale and stout.

Ale yeast ferments more quickly, giving a fruity, sweet, and full-bodied taste to the beer compared to lager. Due to more variety, ale is the faster growing segment of the market. The European ale market was valued at US$ 35.17 bn in 2014 and is anticipated to reach US$ 43.48 bn by 2021, expanding at a CAGR of 3.1% from 2015 to 2021.

Eastern Europe takes the Lead in terms of Consumption

Eastern Europe offers a significant untapped potential opportunity for beer manufacturers to capitalize upon. Russia and Ukraine - the growing markets of Eastern Europe offer several expansion opportunities for beer manufacturers, hence expected to show a positive growth in the coming years. The major driving factors in this region include the long tradition of alcohol consumption in Eastern Europe, increasing disposable income of consumers, strong domestic brands, and modernization of distribution systems. In addition, the middle class consumers are looking at alternate options, thus propelling the beer industry in Eastern Europe over the forecast period.

The key players in the Europe beer market include Diageo, SAB Miller PLC, Carlsberg Group, Anheuser-Busch InBev, and Heineken N.V

Impact of Existing and Emerging Europe Beer Market Trends 2015-2021

The Europe market for beer is an extremely diversified one with the existence of a large pool of global and regional players, states Transparency Market Research (TMR) in a research report. The vendors in the beer market are trying to stay competitive in the market based on the price and quality of beer. The other two factors on which the companies are trying to maintain their stand in the market are distribution strategies and brand name. Some of the core companies operating in the Europe beer market are Carlsberg Group, SAB Miller PLC, Anheuser-Busch InBev, Diageo, and Heineken N.V. One of the key strategies that the market players are likely to adopt is innovation in the flavor of beer.

According to a TMR analyst, “The Europe beer market is anticipated to rise to a valuation of US$100.80 bn by the end of 2021 from worth US$87.6 bn in 2016. On the basis of product, the market is anticipated to be led by the segment of large beer over the coming years owing to its growing demand in Poland, Slovakia, and Czech Republic. The lager beer market might touch a valuation of US$20.05 bn by the end of 2021. The popularity of lager beer in the region is also expected to be driven by the attainability of different varieties of lager beer in the region. On the geographic point of view, Eastern Europe is anticipated to emerge as a lucrative region and present the manufacturers of beer with untapped prospects. Players can also capitalize on the opportunities arising from Ukraine and Russia. Eastern Europe is also expected to be a lucrative option owing to the presence of modern channels of distribution and the strong hold of many domestic brands over the region.

Beer Consumption to Rise owing to Health Benefits being offered

The developing demand for non-alcohol and low-alcohol beer among Europeans is one of the main purposes behind the development of the market for beer in the region. Spain has been a key market in low-alcohol and non-alcoholic beer in Europe. Expanding endeavors by makers to concoct more current items are additionally helping the market to develop. The developing awareness about the medical advantages related to the consumption of beer is slated to keep on fueling the development of the market. The capacity of brew to enhance absorption by decreasing the event of intestinal travel is additionally driving buyers to devour more lager. The developing mindfulness among shoppers that the silicon in brew encourages expanded bone thickness and creates more grounded bones will likewise help the market's development in the conjecture time frame.

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Risk of Alternatives High inside Beer Market

Then again, the Europe beer market will confront extreme rivalry from brew substitutes. An inside and outside danger of substitutes looms for manufacturers of beer in Europe. Vodka, whisky, rum, and wine are progressively getting to be noticeably prominent in bars and represents an inward danger of substitute. Dairy beverages, for instance, milk products and carbonated beverages such as cola represent an outside danger of substitute for brew. What's more, caffeinated drinks are getting to be plainly famous as are prepared to drink coffee and tea. These beverages represent a grave test to the sales of beer in Europe and can act as a road block as well over the coming years.

This review of the market is based on a recent report by Transparency Market Research, titled, “Beer Market (Product - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

Key Segments of Europe Beer Market

Europe Beer Market by Product type:

• Ale beer
• Lager beer
• Stout beer

Europe Beer Market by Country:

• Germany
• K.
• Italy
• Spain
• France
• Rest of Europe

Europe Beer Market: Developing Awareness to Act as Key Growth Accelerator, finds TMR

The Europe market for beer is an extremely diversified one with the existence of a large pool of global and regional players, states Transparency Market Research (TMR) in a research report. The vendors in the beer market are trying to stay competitive in the market based on the price and quality of beer. The other two factors on which the companies are trying to maintain their stand in the market are distribution strategies and brand name. Some of the core companies operating in the Europe beer market are Carlsberg Group, SAB Miller PLC, Anheuser-Busch InBev, Diageo, and Heineken N.V. One of the key strategies that the market players are likely to adopt is innovation in the flavor of beer.

According to a TMR analyst, “The Europe beer market is anticipated to rise to a valuation of US$100.80 bn by the end of 2021 from worth US$87.6 bn in 2016. On the basis of product, the market is anticipated to be led by the segment of large beer over the coming years owing to its growing demand in Poland, Slovakia, and Czech Republic. The lager beer market might touch a valuation of US$20.05 bn by the end of 2021. The popularity of lager beer in the region is also expected to be driven by the attainability of different varieties of lager beer in the region. On the geographic point of view, Eastern Europe is anticipated to emerge as a lucrative region and present the manufacturers of beer with untapped prospects. Players can also capitalize on the opportunities arising from Ukraine and Russia. Eastern Europe is also expected to be a lucrative option owing to the presence of modern channels of distribution and the strong hold of many domestic brands over the region.

Beer Consumption to Rise owing to Health Benefits being offered

The developing demand for non-alcohol and low-alcohol beer among Europeans is one of the main purposes behind the development of the market for beer in the region. Spain has been a key market in low-alcohol and non-alcoholic beer in Europe. Expanding endeavors by makers to concoct more current items are additionally helping the market to develop. The developing awareness about the medical advantages related to the consumption of beer is slated to keep on fueling the development of the market. The capacity of brew to enhance absorption by decreasing the event of intestinal travel is additionally driving buyers to devour more lager. The developing mindfulness among shoppers that the silicon in brew encourages expanded bone thickness and creates more grounded bones will likewise help the market's development in the conjecture time frame.

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Risk of Alternatives High inside Beer Market

Then again, the Europe beer market will confront extreme rivalry from brew substitutes. An inside and outside danger of substitutes looms for manufacturers of beer in Europe. Vodka, whisky, rum, and wine are progressively getting to be noticeably prominent in bars and represents an inward danger of substitute. Dairy beverages, for instance, milk products and carbonated beverages such as cola represent an outside danger of substitute for brew. What's more, caffeinated drinks are getting to be plainly famous as are prepared to drink coffee and tea. These beverages represent a grave test to the sales of beer in Europe and can act as a road block as well over the coming years.

This review of the market is based on a recent report by Transparency Market Research, titled, “Beer Market (Product - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

Key Segments of Europe Beer Market

Europe Beer Market by Product type:

• Ale beer
• Lager beer
• Stout beer

Europe Beer Market by Country:

• Germany
• K.
• Italy
• Spain
• France
• Rest of Europe

Europe Beer Market: Energy Drinks Could Pose a Threat, says TMR

The European beer market is highly diversified owing to the presence of a large number of regional and international players. Players in the beer market are competing with each other on the basis of quality of beer and price of beer. The brand name and distribution are two other factors on the basis of which, beer companies are making their gains. Some of the key companies in the European beer market are: Heineken N.V, Diageo, Anheuser-Busch InBev, SAB Miller PLC, and Carlsberg Group. Innovation in beer flavor is expected to remain one of the key strategies among players within the beer market, says Transparency Market Research (TMR), in its latest report on European beer market.

According to Transparency Market Research, the European beer market is expected to be worth US$100.80 bn by 2021 after being worth US$ 87.6 in 2016. By product, the lager beer segment not only led in the past but is also expected to lead in the coming years. The lager beer market is expected to be worth US$20.05 bn by 2021. Demand for lager beer will be particularly high from Czech Republic, Slovakia, and Poland. However, ale is anticipated to fastest growing product segment in Europe. The availability of variety in ale is a key reason which will drive the popularity of this beer segment in the years to come.

Modernization of Distribution Channel to Drive Beer Market in Eastern Europe

On the basis of geography, Eastern Europe is anticipated to offer untapped opportunity for beer manufacturers and thus, players are expected to capitalize and increase their focus on Russia and Ukraine. These two countries are expected to emerge as lucrative markets in Eastern Europe as they offer expansion possibilities for players. The long tradition of consuming alcohol in Easter Europe and growing disposable income of consumers will be key factors driving the growth of beer market in the region. The modernization of distribution channels as well as strong hold of domestic beer brands are slated to make Eastern Europe a lucrative region for beer market.

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Health Benefits to Continue to Boost Beer Consumption

The growing demand for low and no-alcohol beer among Europeans is one of the chief reasons for the growth of the beer market in the region. Spain has been a key market in non-alcoholic and low-alcohol beer in Europe. Increasing efforts by manufacturers to come up with newer products are also helping the market to grow. The growing awareness about the health benefits of consuming beer is slated to continue to fuel the growth of the market, said a TMR analyst. The ability of beer to improve digestion by reducing the occurrence of intestinal transit is also driving consumers to consume more beer. The growing awareness among consumers that the silicon in beer facilitates increased bone density and helps develop stronger bones will also aid the market’s growth in the forecast period.

Threat of Substitute High Within Beer Market

On the other hand, the European beer market will face severe competition from beer substitutes. An internal as well as external threat of substitutes looms for beer manufacturers in Europe. Wine, rum, whisky, and vodka are increasingly becoming popular in pubs and poses an internal threat of substitute. Dairy drinks such as milk and carbonated drinks such as cola pose an external threat of substitute for beer. In addition to this, energy drinks are becoming popular and so are ready to drink tea and coffee. These drinks pose a grave challenge to the demand of beer in Europe and can impede its demand.

This review of the market is based on a recent report published by Transparency Market Research, titled “Beer Market (Product - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

Key Segments of Europe Beer Market

• Europe Beer Market by Product type:
• Ale beer
• Lager beer
• Stout beer

Europe Beer Market by Country:

• Germany
• U.K.
• Italy
• Spain
• France
• Rest of Europe

Europe Beer Market: Domestic Brands to Capitalize on Emerging Opportunities in Eastern Europe, notes TMR

Leading players operating in the Europe beer market include Anheuser-Busch InBev SA/NV, Diageo plc., SAB Miller plc., Carlsberg Group, and Heineken N.V. Leading players are actively making acquisitions, partnerships, and product innovations to gain a competitive edge in the market, notes Transparency Market Research (TMR). The Europe beer market is characterized by intense rivalry among players and several major companies face stiff competition from local players in the regional markets. With a spurt in the number of regional players over the past few years, the competition in the marketplace is expected to intensify further, observes TMR.

The estimated valuation of the Europe beer market in 2016 was US$139.24 bn and is anticipated to surge to US$160.99 bn by 2021. In terms of revenue, the market is poised to rise at a CAGR of 2.90% during 2015-2021.

Germany to Offer Lucrative Market Avenues in Coming Years

On the basis of country, the Europe beer market is segmented into Germany, the U.K., Italy, Spain, and France. Among these, Germany held the leading market share in the market in 2014 and is expected to lead the market throughout the forecast period. The beer market in Germany is projected to occupy a share of 25.2% by 2021. Germany is the leading exporter and consumer of beer and the stellar demand for beer is mainly driven its soaring popularity and rising disposable incomes of consumers.

Based on product, the Europe beer market is segmented into stout beer, lager beer, and ale beer; of these, lager beer accounted for the dominant share in 2014. Lager forms the most preferred type of beer consumed in Europe and is projected to reach a valuation of US$20.05 bn by 2021. The wide popularity of lager beer is attributed to its significant nutritional benefits and moderate calorie content.

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Numerous Health Benefits to Bolster Demand

The substantial demand for beer in Europe is driven by numerous health benefits, mainly in reducing intestinal disorders such as constipation and diarrhea and in facilitating digestion. The rise in disposable incomes amongst consumers has boosted the market. Consumption of beer in moderate quantities reduces the risk of cardiovascular diseases and significantly alleviates the risk of developing kidney stones. Furthermore, beer has been found to be useful in curing insomnia and its consumption also leads to stronger bones.

The prominence of beer over other alcoholic drinks is driven by cost and the large presence of domestic brands. This is expected to unlock promising opportunities for market players. However, the availability of substitutes, internal as well as external, such as various other alcoholic drinks and carbonated and non-carbonated beverages is expected to impede the growth of the market to an extent. Furthermore, the seasonality of beer consumption in various countries such as Italy and Norway leads to plummeting demand in winter, thereby negatively impacting the bottom line of manufacturers in some parts of the year. Furthermore, the overconsumption of beer among consumers may have a negative health impact, thus hampering the demand.

Be that as it may, modernization of distribution systems and large untapped markets in various parts of Eastern Europe are expected to fuel the demand for different types of beer in the region. This is expected to widen the consumer base for beer in Europe.

The study presented here is based on a report by Transparency Market Research (TMR) titled “Beer Market (Product - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015–2021”

The Europe beer market is segmented based on:

Product

• Ale beer
• Lager beer
• Stout beer

Country

• Germany
• U.K.
• Italy
• Spain
• France
• Rest of Europe

Europe Beer Market: Here's What's Going to Happen in 2015-2021

Europe Beer Market: Snapshot

Not too long ago, major beer companies in Europe were limited to the local market. However, with rapid industrialization and development, beer is now being readily accepted across Western and Eastern Europe. Beer is the most favored alcoholic drink in Europe and with its increased consumption, the demand is going to scale new heights.

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Beer is the most consumed alcoholic beverage in Europe and several major players operating in the beer market hail from Europe. The most crucial factor impacting the demand for beer is its health benefits. It is known to keep the kidneys healthy, cure insomnia, and reduce cholesterol level, thus pushing the demand for beer. The soluble fiber present in lager beer helps in digestion and lowers the chances of intestinal transit. In addition, beer aids in enhancing bone density and strengthening the bones due to the presence of high silicon content in it. The market is said to prosper in Europe with improving disposable income of the consumers. Moreover, partnerships, mergers and acquisitions, and product inventions are projected to propel the Europe beer market in the forecast period.

However, the beer market in Europe is set to face tough competition from internal and external substitutes. Wine, vodka, rum, and whisky are the internal substitutes, whereas non-alcoholic drinks including dairy drinks, carbonated drinks, energy drinks, and ready-to-drink tea and coffee are some of the external substitutes, and its seasonality.

According to Transparency Market Research, the Europe beer market is expected to reach US$ 100.80 bn by 2021 from its initial value of US$ 87.6 in 2016.

Lager Beer to Continue to be Preferred Choice

On the basis of product, the European beer market has been segmented into lager beer, ale beer, and stout beer. Lager beer accounted for a larger market share, valuing US$17.01 bn in 2014. It is expected to reach US$20.05 bn by 2021, expanding at a CAGR of 2.4% from 2015 to 2021. Lager is the most preferred type of beer consumed in Europe. The term lager refers to the beer that is fermented with yeast at a much lower temperature than other styles such as ale and stout.

Ale yeast ferments more quickly, giving a fruity, sweet, and full-bodied taste to the beer compared to lager. Due to more variety, ale is the faster growing segment of the market. The European ale market was valued at US$ 35.17 bn in 2014 and is anticipated to reach US$ 43.48 bn by 2021, expanding at a CAGR of 3.1% from 2015 to 2021.

Eastern Europe takes the Lead in terms of Consumption

Eastern Europe offers a significant untapped potential opportunity for beer manufacturers to capitalize upon. Russia and Ukraine - the growing markets of Eastern Europe offer several expansion opportunities for beer manufacturers, hence expected to show a positive growth in the coming years. The major driving factors in this region include the long tradition of alcohol consumption in Eastern Europe, increasing disposable income of consumers, strong domestic brands, and modernization of distribution systems. In addition, the middle class consumers are looking at alternate options, thus propelling the beer industry in Eastern Europe over the forecast period.

The key players in the Europe beer market include Diageo, SAB Miller PLC, Carlsberg Group, Anheuser-Busch InBev, and Heineken N.V

Europe Beer Market: Competition to Intensify with Rising Number of Participants, says TMR

The Europe beer market is characterized as extremely competitive in nature with a presence of a large number of international and regional players operating in it, states a research report by Transparency Market Research (TMR). In 2014, the prominent players in the Europe beer market, namely Diageo, Anheuser-Busch InBev, Carlsberg Group, SAB Miller PLC, and Heineken N.V. collectively dominated and held a share of 83.9% of the overall market. The tremendously rising number of players in the Europe beer market is estimated to strengthen the competitive landscape throughout the forecast period. In addition, the increasing number of mergers and acquisitions and the implementation of aggressive marketing strategies by the key players are some of the other factors anticipated to encourage the growth of the overall market in the near future.

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According to the research study by Transparency Market Research, in 2015, the beer market in Europe was worth US$135.29 bn and is expected to reach a value of US$160.99 bn by the end of 2021. The market is anticipated to register a 2.90% CAGR between 2014 and 2021.

Germany to Remain Dominant in Europe Beer Market

In the last few decades, Europe led the global beer market and is expected to continue its dominance in the next few years. Among the key countries in Europe, Germany is expected to lead and account for a share of 25.2% of the Europe beer market. The tremendously rising popularity and the rising disposable income of consumers are some of the key factors likely to encourage the growth of the beer market in Germany. In addition, Germany being the largest consumer and producer of beer is estimated to accelerate the growth of the overall market in the coming few years.

On the basis of product type, the Europe beer market has been classified into lager, ale, and stout. Among these, in 2015, the lager segment led the market and is anticipated to remain in the leading position in the next few years. The lager segment is expected to hold a share of 62.61% of the Europe beer market by the end of 2021. The high demand for lager beer owing to its distinguished taste and the rising popularity are some of the vital factors estimated to accelerate the market’s growth in the coming years.

Rising Consumer Base and Popularity to Encourage Market Growth

Beer is considered as one of the most popular drinks after water and tea. With the growing awareness among consumers regarding the health benefits of consuming beer in adequate quantity is expected to fuel the growth of the Europe beer market in the next few years. In addition, the rising popularity of beer and the acceptance of beer as a social drink are some of the other reasons driving the growth of the overall market. The rising disposable income of consumers is projected to drive the demand for different types of beer across Europe in the next few years.

Furthermore, the growing customer base for beer and the preference of consumers towards beer in comparison with other alcoholic beverage is expected to augment Europe beer market in the coming few years, states a TMR analyst.

Increasing Consumption of Substitute Products to Curtail Europe Beer Market

The Europe beer market, on the other hand, is expected to face several challenges throughout the forecast period. The introduction of substitute beverages and its growing consumption are anticipated to restrict the growth of the Europe beer market in the next few years. In addition, the demand for beer decreases according to the season in Europe, which is likely to hamper the growth of the market. Nevertheless, the untapped opportunities in Eastern Europe are expected to generate promising opportunities for the prominent players operating in the Europe beer market.

This information is based on the findings of a research report published by Transparency Market Research (TMR), titled “Beer Market (Product Type - Ale Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

The Europe beer market has been segmented as below:

Europe Beer Market, by Product Type

• Ale Beer
• Lager Beer
• Stout Beer

Europe Beer Market, by Country

• Germany
• U.K.
• Italy
• Spain
• France
• Rest of Europe

Europe Beer Market will Rise from US$135.29 bn in 2015 to US$160.99 bn by 2021

The Europe beer market is consolidated with the top five players accounting for 83.9% of the market in 2014. These players are Heineken International,Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo. The number of players in the beer market is continuously increasing. Local players are also giving tough competition to big and global players. The beer market in Europe is marked by aggressive marketing strategies adopted by top players. Transparency Market Research (TMR), in its new study, has found that frequent mergers and acquisitions are becoming a part of the beer industry. The market faces threat from external substitutes such as non-alcoholic beverages and internal substitutes such as whiskey, vodka, and rum. Thus, the threat from substitutes will be medium in the coming years. The threat from new entrants will remain medium too, as the beer market is attracting many new players.

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According to the report, the Europe market opportunity in beer will rise from US$135.29 bn in 2015 to US$160.99 bn by 2021. On the basis of product, the lager segment will continue to lead and account for 62.61% of the market in 2021. By country, Germany is anticipated to be the most lucrative market followed by the U.K. Increasing disposable incomes and the reigning popularity of beer are major factors driving the beer market in Germany. However, the growth rate in Germany is expected to be limited since the market is considered to be mature. Nevertheless, the country will remain the largest exporter, consumer, and producer of beer in Europe.

Health Benefits of Beer to Drive Demand

Beer offers several health benefits such as enhanced digestion and reduction in the risk of developing kidney stones. Bitter flowers used in brewing beer helps fight many diseases. Moderate consumption of beer also reduces the chance of suffering from heart attack and makes the bones stronger. In addition to this, it helps provide vitamin B such as B1, B2, B6, and B11. The growing awareness regarding health benefits of consuming beer is thus, behind the accelerated demand. Other factors aiding the growth of the beer market in Europe include rising disposable income of consumers and the increasing preference of many consumers for beer over other alcoholic drinks.

Seasonal Consumption of Beer to Hinder Growth of Market

“Although beer is the most consumed drink in Europe, its consumption is dependent on seasons,” says a TMR analyst. Countries such as Norway, Belarus, and Italy witness extreme dip in temperatures in the winter season, during which there is an increased demand for other alcoholic beverages such as scotch, rum, and whiskey. Therefore, beer is not able to generate much revenue from these countries during winter season. However, the consumption of beer is high in the summer season.

Opportunities Galore in Untapped Market of Eastern Europe

Eastern Europe comprises an untapped market opportunity for beer and manufacturers can thus, capitalize on these areas. Countries such as Ukraine and Russia offer beer manufacturers lucrative expansion opportunities. Modernization of distribution systems, rising disposable income, and strong domestic brands are factors which will make Eastern Europe lucrative market for beer.

This information is based on the findings of a report published by Transparency Market Research titled “Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

The Europe beer market is segmented as follows:

Product type:

• Ale beer
• Lager beer
• Stout beer

Country:

• Germany
• U.K.
• Italy
• Spain
• France
• Rest of Europe

Eco-friendly Packaging and Organic Variants to Transform Future of Europe Beer Market, states TMR

The Europe beer market is highly consolidated with the top five vendors collectively holding close to 84% of the market in 2014, states a new report by Transparency Market Research (TMR). These are Heineken International, Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group, and Diageo.

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A TMR analyst states, “Acquisitions and takeovers are the key growth model that top players in this market are focused on for strengthening their foothold in the global brewery business.” A case in point is Anheuser-Busch InBev. Some of the major acquisitions of the company are Oriental Brewery, Goose Island, Blue Point Brewing, Grupo Modelo, and Elysian Brewing Company.

Consistent efforts for research and development for product innovation is also what top players in this market are engaged in. This is to cater to the changing customer needs and to maintain a strong foothold in the brewery business. Innovation of eco-friendly packaging and development of organic products is another growth strategy that some key players in this market are focused on.

Perceived Health Benefits of Beer to Keep Demand Steady in Europe

“The health benefits of beer is one of the prominent factors driving the Europe beer market,” says the author of the study. Beer is consumed to maintain kidney health and also for good digestion. Other health benefits of consuming beer include high bone density and moderate consumption of beer reportedly reduces chances of heart attack, studies have shown. Other than this, beer consumption helps in elevating Vitamin B levels in the body. Last but not the least, the bitter flowers that are used in brewing have antimicrobial properties which boost immunity.

The rise in disposable income is another major factor contributing to the growth of the Europe beer market. Post the end of the 2007-2008 economic slump, increased consumer confidence and higher spending on consumer goods has benefitted the Europe beer market. An increasing customer base for beer, which mainly includes the younger generation is also significantly driving the growth of this market. This is because consumers are recognizing the health benefits of beer and switching from other alcoholic drinks to beer.

Availability of Substitute Products Hampers Market Growth

“The availability of substitute products is a major impediment to the growth of this market, points out TMR analyst.” This includes other alcoholic drinks such as vodka, whisky, and wine and non-alcoholic drinks such as carbonated and non-carbonated beverages. Moreover, due to some negative health effects of beer, health-conscious consumers switch to non-alcoholic beverages. Beer mostly contains malted barley, which has gluten. The repercussions of gluten sensitivity, particularly in extreme form can lead to celiac disease.

Temperature extremities in some parts of Europe is also detrimental to the market’s growth. This is because during the winter months consumers prefer other alcoholic beverages such as whisky, scotch, or rum that keeps them warm. As such, the beer industry does not generate adequate revenue from these regions during the cold season.

The Europe beer market is expected to reach a valuation of US$160.99 bn by 2021 increasing at a CAGR of 2.9% from 2015 and 2021. Lager beer is the key leading segment in the Europe beer market on the basis of product. Germany is the leading market for beer in Europe in terms of revenue. However, France is the fastest growing market for beer in Europe.

This information presented in this review is based on a Transparency Market Research report, titled “Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”

The beer market in Europe is segmented as follows:

Europe Beer Market by Product type:

• Ale beer
• Lager beer
• Stout beer

Europe Beer Market by Country:

• Germany
• U.K.
• Italy
• Spain
• France
• Rest of Europe

Asia Pacific Beer Market to Exhibit 5.0% CAGR during 2014-2020 due to Growing Demand from China

The research report on the Asia Pacific beer market reveals all market trends and projections that are critical in understanding the market as a whole. The report on the Asia Pacific beer market contains essential information on each segment in it based on multiple criteria.

The key driving factor of the Asia Pacific beer market is the growing disposable income of working class consumers. More consumers are now willing to buy beer either at home or in restaurants. This has especially propelled the sales of premium beer in the Asia Pacific region. The Asia Pacific beer market also continues to receive a growing demand due to the increasing number of convenience stores, malls, retail stores, liquor shops, bars, and restaurants opening up across the region.

The report dissects all factors that might influence the Asia Pacific beer market in the near future. For instance, the growing population of the region, especially in China and India, the two most heavily populated nations in the world: the growing population, coupled with improving economies, gives a greater scope for beer consumption in Asia Pacific. Another feature discussed in the report is the growing acceptance of the Western culture in Asia Pacific.

The report also makes use of proven research techniques such as Porter’s five forces analysis and SWOT analysis in order to enlighten the report’s user about the impact on the Asia Pacific beer market of macro and micro factors as well as the value chain of the market.

Overview of the Asia Pacific Beer Market

The Asia Pacific beer market is growing at a CAGR of 5.0% from 2014 to 2020. The Asia Pacific beer market was valued at US$155.93 bn in 2013. It is predicted to grow to US$220.36 bn.

The key market segments of the Asia Pacific beer market are based on the type of beer. Beer is classified as economy, mainstream, or premium. Each beer type comes with its own set of market trends and target audience.

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The countries explored in the report on the Asia Pacific beer market are Singapore, China, India, South Korea, Japan, Australia, Vietnam, and the other Asia Pacific nations grouped together.

The key challenge faced by the Asia Pacific beer market is the growing health concern in the region. Consumers are aware of the health effects of regular consumption of beer and therefore will take measures to reduce it. At the same time, government regulations pertaining to alcohol content and the banning of alcoholic drinks altogether also threatens to impede the Asia Pacific beer market. The restrictions will not, however, excessively hinder the Asia Pacific beer market, which, as mentioned, is growing at a 5.0% CAGR within the report’s forecast. For an important consumer goods market in the global perspective, it will suffice for the Asia Pacific beer market to become a prominent one over the next few years.

Companies mentioned in the research report

The key companies operating in the Asia Pacific beer market include China Resources Enterprise, Beijing Yanjing Brewery, Kirin Holdings, Anheuser-Busch InBev, San Miguel Brewery, Asahi Brewery, and Tsingtao Brewery. Anheuser-Busch InBev, a company that operates in seven regions across the world, is showing substantial profit margins due to the increasing sales of beer in all regions, including Asia Pacific. In another example, the Asia Pacific beer market is currently experiencing a boom in imports of Czech beer, such as beer manufactured by Pivivary Lobkowicz Group, which is partly owned by the Chinese group CEFC.