The
European beer market is highly diversified owing to the presence of a
large number of regional and international players. Players in the
beer market are competing with each other on the basis of quality of
beer and price of beer. The brand name and distribution are two other
factors on the basis of which, beer companies are making their gains.
Some of the key companies in the European
beer market are: Heineken N.V, Diageo, Anheuser-Busch InBev,
SAB Miller PLC, and Carlsberg Group. Innovation in beer flavor is
expected to remain one of the key strategies among players within the
beer market, says Transparency Market Research (TMR), in its latest
report on European beer market.
According
to Transparency Market Research, the European beer market is expected
to be worth US$100.80 bn by 2021 after being worth US$ 87.6 in 2016.
By product, the lager beer segment not only led in the past but is
also expected to lead in the coming years. The lager beer market is
expected to be worth US$20.05 bn by 2021. Demand for lager beer will
be particularly high from Czech Republic, Slovakia, and Poland.
However, ale is anticipated to fastest growing product segment in
Europe. The availability of variety in ale is a key reason which will
drive the popularity of this beer segment in the years to come.
Modernization
of Distribution Channel to Drive Beer Market in Eastern Europe
On
the basis of geography, Eastern Europe is anticipated to offer
untapped opportunity for beer manufacturers and thus, players are
expected to capitalize and increase their focus on Russia and
Ukraine. These two countries are expected to emerge as lucrative
markets in Eastern Europe as they offer expansion possibilities for
players. The long tradition of consuming alcohol in Easter Europe and
growing disposable income of consumers will be key factors driving
the growth of beer market in the region. The modernization of
distribution channels as well as strong hold of domestic beer brands
are slated to make Eastern Europe a lucrative region for beer market.
Enter
your information below to receive a sample copy of this report @
http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4415
Health
Benefits to Continue to Boost Beer Consumption
The
growing demand for low and no-alcohol beer among Europeans is one of
the chief reasons for the growth of the beer market in the region.
Spain has been a key market in non-alcoholic and low-alcohol beer in
Europe. Increasing efforts by manufacturers to come up with newer
products are also helping the market to grow. The growing awareness
about the health benefits of consuming beer is slated to continue to
fuel the growth of the market, said a TMR analyst. The ability of
beer to improve digestion by reducing the occurrence of intestinal
transit is also driving consumers to consume more beer. The growing
awareness among consumers that the silicon in beer facilitates
increased bone density and helps develop stronger bones will also aid
the market’s growth in the forecast period.
Threat
of Substitute High Within Beer Market
On
the other hand, the European beer market will face severe competition
from beer substitutes. An internal as well as external threat of
substitutes looms for beer manufacturers in Europe. Wine, rum,
whisky, and vodka are increasingly becoming popular in pubs and poses
an internal threat of substitute. Dairy drinks such as milk and
carbonated drinks such as cola pose an external threat of substitute
for beer. In addition to this, energy drinks are becoming popular and
so are ready to drink tea and coffee. These drinks pose a grave
challenge to the demand of beer in Europe and can impede its demand.
This
review of the market is based on a recent report published by
Transparency Market Research, titled “Beer Market (Product - Ale
Beer, Lager Beer, and Stout Beer) - Europe Industry Analysis, Size,
Share, Growth, Trends and Forecast 2015 - 2021.”
Key
Segments of Europe Beer Market
- Europe Beer Market by Product type:
- Ale beer
- Lager beer
- Stout beer
Europe
Beer Market by Country:
- Germany
- U.K.
- Italy
- Spain
- France
- Rest of Europe
No comments:
Post a Comment