The
growth of the global trans free products market is driven by the
change in eating habits of the consumers along with inclination of
consumers towards healthy foods and rising awareness of health for an
active lifestyle. Increasing instances of cardiovascular diseases,
heart attacks and strokes caused due to consumption of products high
in trans fats, which in turn leads to high cholesterol causing heart
issues leading to death. In order to minimize the risk of succumbing
to heart issues, consumers worldwide is opting for trans-free
products, thus, the augmenting demand for trans-free products among
the consumers worldwide is anticipated to drive the global market for
trans-free products. On the plus side, stringent government
regulations from FDA (Food and Drug Association) to evict use of
artificial trans fats from food supply is driving the market for
trans-free products globally. Furthermore, the rise in disposable
income of middle-class population along with significant spending of
the high-class population on healthy foods are some of the
macroeconomic factors that are supplementing the growth of the global
trans free products market.
Some of the trends noticed in the trans-free products market is the
declining consumptions of trans fat products in the developing
regions due to the stringent regulations banishing the use of trans
fats in the foods, offering opportunities for new trans-free product
manufacturers. However, with the elimination of trans fats,
manufacturers are adding more saturated fats in the food products
which increases the total blood cholesterol and LDL (Low-Density
Lipoprotein) cholesterol in the body, this factor might act as a
restraint for the global trans free products market.
The
market for trans-free products is expected to flourish in the coming
years on account of growing incidences of strokes and heart attacks
on account of consuming products that are high in trans fats, which
in turn leads to high cholesterol levels. So as to minimize the risk
of heart failure and high cholesterol, consumers across the globe are
opting for trans-free products, driving the market. Another factor
boosting the growth of the global trans-free products market is the
stringent regulations set by the FDA (Food and Drug Association)
which bans the use of artificial trans-fats.
As
per this report, huge scope of growth opportunities lie in developing
nations as stringent regulations are banning the use of trans fats in
food products. However, some manufacturers are making use of
saturated fats which increase low density lipoprotein (LDL) and blood
cholesterol and is the factor which will restrain the market in the
coming years.
On
the basis of product, the market is segmented into snack foods,
sweets, oil, and main course and convenience foods. By distribution
channel, the market is segmented into supermarkets, hyper markets,
retail stores, and e-retailers. On the basis of geography, the market
is led by North America owing to a greater awareness among people
regarding the health benefits of consuming trans-free products. Also,
a large number of people in this region are suffering from heart
diseases, thus further necessitating the consumption of trans-free
products. Europe is leading the market of trans-free products after
North America.
Based
on the geographies, global trans free products market is segmented
into five key regions— North America, Latin America, Europe, APAC,
and the Middle East & Africa. Among the aforementioned regions,
North America accounts for significant share for trans-free products
market, owing to the health awareness among the consumers in the
region and prevalence of heart diseases in the region due to
consumption of trans fats, which in turn is increasing the demand for
trans-free product market in the region. Furthermore, the regulations
from the organization such as U.S FDA (Food & Drug
Administration) to ban the use of trans fats in the food is further
driving the market for trans-free products in the region. Europe
market for trans-free products is followed by the North America
market and a similar trend is being followed in the region as North
America for trans-free products. The Asia-Pacific market for
trans-free products market trails behind the Europe market. Over the
forecast period, developing markets are expected to grow
significantly. Latin America and the Middle East & Africa market
is anticipated to exhibit low growth rates among all the regions
during the forecast period.
Some
of the few players identified in the global trans free products
market include Boulder Brands, WESTERN PACIFIC OILS, INC., Cargill,
Incorporated., ACH Food Companies, Inc., Bunge North America, Inc.,
El Peto Products LTD., NMGK Group, and The J.M. Smucker Company among
others
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