Baby
drinks market in Europe is estimated to be affected by
various patterns of demand in the different countries of Europe.
Changes in lifestyle and high nutrition content of infant formula are
the main reasons for consumer preference towards infant formula. In
addition to that, increase in number of working mothers have
increased the demand for infant formula as they do not have enough
time to breast feed their babies. Major factors responsible for the
growth of infant formula includes busy lifestyles, high nutrition
content and infant formula as a substitute for breast milk in the
major countries of Europe. Major countries include U.K, France,
Germany, Italy, Sweden and Spain among others. The distribution
channel of baby juice is not so well established as infant formula
with low penetration rate. Moreover high sugar content of baby juice
makes it a less preferable option.
Baby
drinks include infant formula and baby juices. While infant formula
is prepared from dried milk, baby juices are made up of fruit juices
especially for babies up to three years of age. Infant formula
contains all the vital nutrients required for a baby’s growth and
complements breast milk. Water is added to the dry milk for
rehydration purpose.
The
report states that the rise in the number of working mothers has
boosted the demand for baby drinks in Europe. Recommendations from
doctors regarding the usage of infant formula as a complementary food
for babies have further augmented the growth of the Europe baby
drinks market. However, the high sugar content in the baby drinks
might have adverse effect on baby’s health, which is a key factor
hampering the demand for baby drinks.
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In
terms of product types, the report segments the Europe baby drinks
market into infant formula and baby juice. The baby juice segment has
been further divided into ready-to-drink baby juice and concentrated
baby juice. In 2014, the infant formula segment dominated the overall
market in terms of revenue and demand. During the forecast horizon,
the segment is expected to sustain its leading position in the market
owing to recommendations by pediatricians.
Infant
formula is considered as the most ideal alternative for breast milk
and has a high nutritional value. The baby juice segment has been
growing majorly due to the increased demand for ready-to-drink baby
juices. However, the baby juice segment is facing a couple of
restraints such as weaker distribution channels. The ready-to-drink
baby juices contain a high amount of sugar, which makes them a less
preferred choice among parents.
The
report studies the Europe baby drinks market across the U.K.,
Germany, Spain, Italy, France, Sweden, and Rest of the Europe. In
terms of revenue, France led the overall market in 2014. Busy
lifestyle of parents, favorable government policies, and growing
acceptance of infant formula are the primary factors driving the
growth of the market in France. During the forecast period, the
country is anticipated to continue as the leading market for baby
drinks. In 2014, France held 18.50% of the overall market while the
U.K. accounted for 16.30% of the market. The U.K. and Spain are
expected to contribute significantly towards the growth of the Europe
baby drinks market in the coming years.
Some
of the major vendors operating in the market profiled in the report
are Mead Johnson Nutrition Company, H.J. Heinz Company, HiPP GmbH &
Co. Vertrieb KG, Nestle S.A., and Danone.
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