Global
Food Fortifying Agents: Overview
Foods
are often fortified with micro-nutrients in order to make it more
nutritious. These micro-nutrients can be vitamins or minerals and can
be added by commercial food companies to add more value to its
products and drive more demand for people who prefer healthy food.
Moreover, many government agencies across the globe also initiate
health policies regarding addition of beneficiary nutrients in meals
or staple products, particularly cereals and dairy products to reduce
the dietary deficiency cases in their countries. Furthermore, the
global food fortifying agent industry is a forte of extensive R&D
and potential health advantages of micro-nutrients to enhance body
growth, together have led to wide-scale adoption of food fortifying
agents. The global food fortifying agent market is expected to expand
with an impressive CAGR over the forecast period.
Global
Food Fortifying Agents: Market Dynamics
The
prime factor driving the demand for food fortifying agents are rising
consumer awareness coupled with the increasing cases of chronic
diseases such as cardiovascular diseases, Alzheimer disease, high
blood pressure, and many others. Moreover, there has been a record
increase in cases of vitamin deficiency which has been another prime
factor fuelling revenues in the global
food fortifying agents market. Furthermore, globally many
food producers have started recognizing the benefits of food
fortification in gaining competitive advantage, thus driving more
demand for food fortifying agents. Rapid innovations in the food
fortifying industry has also contributed significantly to the
increasing demand for food fortifying agents, as they immensely
improve the ease of increasing the nutrient value of the diet. Apart
from this, due to increasing awareness regarding consumption of high
quality healthy foods coupled with alteration in health trends are
elevating the global food fortifying agents market. High cost of food
fortifying agents can be considered as the prime factor restraining
the growth in the global food fortifying agents market.
Global
Food Fortifying Agents: Segmentation
On
the basis of type, Global Food Fortifying Agents is segmented into:-
- Minerals
- Vitamins
- Carbohydrates
- Prebiotics
- Probiotics
- Others
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On
the basis of application, Global Food Fortifying Agents is segmented
into:-
- Cereals & Cereal-Based Products
- Dairy & Dairy Products
- Fats & Oils
- Infant Formula
- Dietary Supplements
- Bulk Food Items
- Pet food, animal feed, and animal nutrition
- Others
Global
Food Fortifying Agents: Region wise Outlook
The
global food fortifying agents market is divided into seven regions,
namely North America, Latin America, Asia Pacific excluding Japan
(APEJ), Western Europe, Eastern Europe, Japan and Middle East and
Africa (MEA). Historically, North America has been the global leaders
in demand for food fortifying agents, amid increasing prevalence of
diseases and rising obesity cases in the region. This coupled with
significant awareness about food fortifying agents and government
increasing preference towards its usage have together contributed
towards the dominance of North America in the global food fortifying
agents market. Asia Pacific Exc. Japan (APEJ) is another prominent
region which is contributing significantly to the rapid growth in the
global food fortifying agents market. Rapidly increasing prevalence
of chronic diseases in China and India is prominently fuelling
revenues in the APEJ’s food fortifying agents market. Western
Europe is also a prominent region in terms of consumption for food
fortifying agents, but due to rising awareness about healthy food,
the region is anticipated to execute a sluggish growth over the
forecast period. Governments of MEA and Latin America have been
sluggish in adopting food fortifying agents and defining laws
regarding the same, thus the regions are expected to account for a
niche market share in the overall global food fortifying agents
market. Japan struggling with its aging population presents a
lucrative demand for fortifying agents aimed towards the nutrient
supply for the higher age groups.
Global
Food Fortifying Agents: Key Players
Some
of the key players identified in the global Food Fortifying Agents
Market includes:
- Cargill Incorporated
- I. du Pont de Nemours and Company
- Royal DSM
- BASF SE
- Arla Foods
- Archer Daniels Midland Company
- Hansen Holdings A/S
- Nestle Sa
- Ingredion Incorporated
- Evonik Industries AG
- Kellogg Co.
- PPG Industries Inc.
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