According
to a recent news report, an NGO in Kumasi, Ghana has launched a
project named Peanut Butter Project, facilitated by the U.S. Agency
for Development (USAID) and The Hershey Company and Rotary
International in partnership, aiming to tackle the malnourished
section of the society, by coming up with an effective ready-to-use
therapeutic food, which would also increase the demand for locally
grown groundnuts. Such governmental and
NGO initiatives are the major driving forces behind the rise in the
market demand for ready-to-use therapeutic food &
supplementary food (RUTF & RUSF) worldwide.
The
global
ready-to-use therapeutic food and supplementary food market
is likely to project a steady CAGR of 8.6% during the predicted time
span of 2017 to 2025. The market is assessed to be worth US$829.3 mn
by the end of 2025, astoundingly up from its assessed valuation of
US$429.9 mn in 2017. With UNICEF stimulating the domestic production
of RUTF, the stockholders of RUSF and RUTF are likely to find more
opportunities.
What
are the factors stirring up the RUTF and RUSF market growth?
The
global ready-to-use therapeutic food and supplementary food market is
prospering due various significant reasons. Growing malnutrition in
underprivileged regions, rise in population in the world, rise in
number of natural disasters and emergencies, and demand for drinkable
RUTF products are the major contributing factors. Then again,
expanding customer or nearby government shift towards local
preferences for food, and uncertainty of food contamination because
of irregularity in RUTF dairy products are some of the obstacles
present in the market.
Which
key players and geographical regions are leading the race?
The
ready-to-use therapeutic food market is segmented broadly into
semi-solid products or paste, drinkable therapeutic food, and solid
products comprising blends or powder and biscuits or bars. On the
other hand, ready-to-use supplementary food segment is bifurcated
into solid segment or powdered and semi-solid or paste segment.
Everything considered, RUTF segment is anticipated to devour the
market share of RUSF by the end of the predicted period, which also
served greater than 70% of the demand in 2017. The reason why
semi-solid or paste segment is gaining popularity and high consumer
usage is because of its ease of use as it doesn’t need any
preparation and can be consumed as it is whereas, solid powder
segment is attaining its pace from its usage in infant food.
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According
a report, UNICEF contributed 66.1% of the demand in 2017, much ahead
of the other end-use categories of NGOs and WPF. Now, numerous firms
and organizations are focusing on making RUSF and RUTF products which
would abide by UNICEF norms and requirements.
Mark
Moore, founder and CEO of MANA Nutrition entered the ready-to-use
therapeutic food business after assessing the response of the product
in a meeting on hunger in Africa. Now, the company is one of the
leading giants in the market. A joint venture between another key
player GC Rieber Compact and South African shareholders also come
together by launching their RUSF and RUTF products for hunger struck
areas. Diva Nutritional Products, Hilina, and Insta Products are some
more leading players in the market.
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