Popped
snacks holds an essential place under snacks segment owing to its
benefits such as low-calorie with high protein content, which is
preferred by people with quick snacking habits. Popped snack market
is segmented by ingredients, by type, and by geography. The growth of
popped snacks is due to changing lifestyle and agile approach toward
health have resulted in the increased consumption of snack foods in
recent years. Popped snacks are subjected to heat and pressure until
they pop. No frying and baking is required hence giving an impression
of being healthier snack option.
It
is expected that the developing nations of Asia and Latin America
will be lucrative markets for popped snacks during the forecast
period, whereas Europe is anticipated to lead in the market, followed
by North America. Some of the ingredients used for making popped
snacks include corn, potato, rice, chickpeas, or a combination of
these. Popped snacks are available in different flavors and added
ingredients such as multigrain, barbeque, and humus. On the basis of
type, the global
popped snacks market is segmented into sweet, salty, and mix
of salty and sweet. Taste preferences different across different
regions in the world. On the basis of distribution channel the market
is segmented into retail stores, super/hyper market, and online.
Supermarket segment is leading in the market in terms of distribution
channel.
Geographically,
Europe is expected to be the leading player in popped snack in terms
of sales volume followed by North America. Due to increasing health
awareness in Asian and Latin –American market the consumption of
popped snack is set to show rapid growth as compared to Europe and
North America.
Popped
snack market can further be segmented on the basis of distribution
channel includes super/hyper market, retail stores, online. The
popped snacks market is dominated by the super markets, creating a
shift of buying power from manufacturer to retailers. Major players
like PepsiCo, ConAgra etc. prefers to deliver the product directly to
the retailer, and enjoys greater shelf space and last but one direct
contact with the end users. Other distribution channel includes
whole-sellers, which are prominent but not very beneficial when it
comes to snack market. Whole-sellers buys the product from
manufacturers and supply it to retailers, adding another level in
distribution channel.
The
competitive landscape in the snacking industry is fierce. Major
players are introducing new products and categories in popped snacks
market very rapidly. Popchips and Walker (PepsiCo.) are the dominant
players in the popped snack market. Frito-Lay and Kraft Foods Inc.
have long enjoyed hearty market shares in snacks and are diversifying
to cater popped snacks market. Other major players are Kettle Foods,
Ferrero S.P.A., Kellogs Co., General Mills, Snyder's-Lance and
ConAgra Foods.
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