Popped Snacks Market Driven by Increased Westernization of Diet Patterns

Popped snacks holds an essential place under snacks segment owing to its benefits such as low-calorie with high protein content, which is preferred by people with quick snacking habits. Popped snack market is segmented by ingredients, by type, and by geography. The growth of popped snacks is due to changing lifestyle and agile approach toward health have resulted in the increased consumption of snack foods in recent years. Popped snacks are subjected to heat and pressure until they pop. No frying and baking is required hence giving an impression of being healthier snack option.

It is expected that the developing nations of Asia and Latin America will be lucrative markets for popped snacks during the forecast period, whereas Europe is anticipated to lead in the market, followed by North America. Some of the ingredients used for making popped snacks include corn, potato, rice, chickpeas, or a combination of these. Popped snacks are available in different flavors and added ingredients such as multigrain, barbeque, and humus. On the basis of type, the global popped snacks market is segmented into sweet, salty, and mix of salty and sweet. Taste preferences different across different regions in the world. On the basis of distribution channel the market is segmented into retail stores, super/hyper market, and online. Supermarket segment is leading in the market in terms of distribution channel.

Geographically, Europe is expected to be the leading player in popped snack in terms of sales volume followed by North America. Due to increasing health awareness in Asian and Latin –American market the consumption of popped snack is set to show rapid growth as compared to Europe and North America.

Popped snack market can further be segmented on the basis of distribution channel includes super/hyper market, retail stores, online. The popped snacks market is dominated by the super markets, creating a shift of buying power from manufacturer to retailers. Major players like PepsiCo, ConAgra etc. prefers to deliver the product directly to the retailer, and enjoys greater shelf space and last but one direct contact with the end users. Other distribution channel includes whole-sellers, which are prominent but not very beneficial when it comes to snack market. Whole-sellers buys the product from manufacturers and supply it to retailers, adding another level in distribution channel.

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The competitive landscape in the snacking industry is fierce. Major players are introducing new products and categories in popped snacks market very rapidly. Popchips and Walker (PepsiCo.) are the dominant players in the popped snack market. Frito-Lay and Kraft Foods Inc. have long enjoyed hearty market shares in snacks and are diversifying to cater popped snacks market. Other major players are Kettle Foods, Ferrero S.P.A., Kellogs Co., General Mills, Snyder's-Lance and ConAgra Foods.

Global Popped Snacks Market: Growing Inclination towards Healthier Snacking Habits to Drive Consumption, notes TMR

With benefits such as high protein and low calorie content, popped snacks have made its place in the diet of consumers with quick snacking habits. A change in the lifestyle and an agile approach towards health are some of the factors behind the growth of the global popped snacks market. Transparency Market Research (TMR) in its latest report, studies the global popped snacks market. The report is titled “Popped Snacks Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024 Top of Form.”

The main reason why the educated and urban consumers are inclined towards consuming popped snacks is because these snacks are neither baked nor fried. They are simply subjected to heat so that enough pressure develops for them to pop. Thus, this type of snack reduces the risk of increased cholesterol levels and hence, is a healthier snack alternative, safe for the heart. Some of the other factors driving the growth of the global popped snacks market include: increasing disposable income levels and reduced time to prepare meals on account of busy lifestyles, driving consumers towards quick snacking options.

It is expected that the developing nations of Asia and Latin America will be lucrative markets for popped snacks during the forecast period, whereas Europe is anticipated to lead in the market, followed by North America. Some of the ingredients used for making popped snacks include corn, potato, rice, chickpeas, or a combination of these. Popped snacks are available in different flavors and added ingredients such as multigrain, barbeque, and humus. On the basis of type, the global popped snacks market is segmented into sweet, salty, and mix of salty and sweet. Taste preferences different across different regions in the world. On the basis of distribution channel the market is segmented into retail stores, super/hyper market, and online. Supermarket segment is leading in the market in terms of distribution channel.

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The report segments the global popped snacks market on the basis of geography, type, and ingredients and studies each of these segments and their sub segments in a detailed manner. Key factors driving the growth of the market have been discussed along with a mention of all the factors creating a hurdle for the growth of the market. The prevalent trends impacting the market and the future opportunities waiting to be explored are also studied in the report.

Some of the leading players in the global popped snacks market are Popchips, Walker, Ferrero S.P.A., Frito-Lay, Kellogs Co., Kraft Foods Inc., Kettle Foods, General Mills, ConAgra Foods, and Snyder's-Lance.

Changing Lifestyles Play Key Role in Augmenting the Demand for Popped Snacks, Says TMR

Transparency Market Research discusses the potential of the global popped snacks market in its latest research report. The research report, titled “Popped Snacks Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024,” provides an insightful understanding of the drivers and restraints impacting the overall market. The global popped snacks market is a key part of the overall snacks industry that includes a wide range of items, which cater to various consumer needs. From sugary items to low-calorie packaged food items, the global market for popped snacks has a widening consumer base. Changing lifestyles, increasing disposable incomes, and lack of time to cook elaborate meals are some of the key growth drivers for the global market.

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The global market for popped snacks sells items such as cheese snacks, potato chips, meat snacks, tortilla & corn chips, snack nuts, popcorn, and popped snacks. Europe is the leading consumer of popped snacks, followed by North America. Analysts indicate that Asia Pacific and Latin America popped snacks market is also witnessing a healthy CAGR as eating habits of consumers are changing due to lack of time due to hectic schedules. A growing number of health-conscious consumers are opting for popped snacks as these do not require baking or frying, which reducing the intake of oil.

Innovation is anticipated to be pivotal to the growth of the popped snacks market. With the introduction of new range of products, the market is anticipated to grow in terms of both volume and value. The research report indicates that Eastern Europe, Asia Pacific, and Latin America are expected to offer lucrative opportunities to the popped snacks market as the consumers are embracing western lifestyles. The introduction of popped snacks that do not have any added preservatives, colors, or flavors is expected to have a positive influence on the demand of popped snacks in the coming years. The proliferation of distribution channels and the rise of e-commerce will also add to the convenience of buying these snacks, thus augmenting the demand for popped snack in the near future.

Some of the key players operating in the global popped snacks market are Kellogs Co., Frito-Lay, Kettle Foods, Kraft Foods Inc., Ferrero S.P.A., Snyder's-Lance, General Mills, and ConAgra Foods. The research report states that the companies will try to gain a competitive advantage by introducing new products. The analysts have tracked the historical developments of these players and studied their recent developments to determine their trajectory for the coming few years. The report includes a chapter on recommendations for the new entrants and existing players that is based on future projections.

Popped Snacks Market : Trends Set To Shape the Snacks Market in 2016-2024

Parent Market Analysis

The snack food industry sector comprises of manufacturers of salted snacks, bakery snacks, confectionery, and specialty & frozen snacks. The salted snacks are further classified into potato chips, tortilla & corn chips, meat snacks, snack nuts, popped snacks, popcorn, cheese snacks, & others. Europe is most dominant market followed closely by North America, both combined contribute to the majority of worldwide snack market. Annual snack sales are growing quickly in the developing regions. Asia-Pacific and Latin America markets are increasing at above average CAGR, while sales in the Middle East/Africa has also shown significant growth. With the increase in western style eating habits to other parts of the world and busier lifestyles, the traditional family meal time is losing its share of time.

Popped Snacks Market Overview

Popped snacks holds an essential place under snacks segment owing to its benefits such as low-calorie with high protein content, which is preferred by people with quick snacking habits. Popped snack market is segmented by ingredients, by type, and by geography. The growth of popped snacks is due to changing lifestyle and agile approach toward health have resulted in the increased consumption of snack foods in recent years. Popped snacks are subjected to heat and pressure until they pop. No frying and baking is required hence giving an impression of being healthier snack option.

Popped Snacks Market Value and Forecast:

The snack food production industry has benefited from increased demand over the past few years. As the economy has continued to develop, income levels have soared and the time to prepare meals have shortened and quick snacking has evolved. The popped snack food providing healthier choice to the consumer has grown significantly and expected to grow at higher rate in the forecast period (2016-2016), where developing nations in Asia and Latin America will contribute significantly.

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Popped Snacks Market Segmentation

Popped snacks can be segmented by ingredients like corn, rice, potato, chickpeas, or a mix of those. Popped snacks prepared from potato and corns contributes around 50% followed by popped rice snacks (20%) of the global consumption share, and available in different flavors and added ingredients like humus, multigrain and barbeque.

Popped snacks market can be classified by major types, i.e. sweet, mix of salty and sweet and salty. Taste preferences for snack options are significantly different around the world. Salty popped snacks has dominant share in the popped snacks market followed by mix of salty & sweet and sweet popped snack.

Geographically, Europe is expected to be the leading player in popped snack in terms of sales volume followed by North America. Due to increasing health awareness in Asian and Latin –American market the consumption of popped snack is set to show rapid growth as compared to Europe and North America.

Popped snack market can further be segmented on the basis of distribution channel includes super/hyper market, retail stores, online. The popped snacks market is dominated by the super markets, creating a shift of buying power from manufacturer to retailers. Major players like PepsiCo, ConAgra etc. prefers to deliver the product directly to the retailer, and enjoys greater shelf space and last but one direct contact with the end users. Other distribution channel includes whole-sellers, which are prominent but not very beneficial when it comes to snack market. Whole-sellers buys the product from manufacturers and supply it to retailers, adding another level in distribution channel.

Popped Snacks Market Drivers and Trends

Innovation stands out as a major growth driver, sparking the market’s expansion both in terms of value and volume. Fast growing economies in Asia Pacific, Latin America, and Eastern Europe spell strong, attractive, and lucrative business opportunities driven by strong economic growth and increased westernization of diet patterns. Popped snacks demand is primarily driven by taste and health considerations and consumers desire both benefits in the snacks. The fact that popped snacks is a healthier option, containing less fat compared to fried potato chips, no artificial colors, flavors and no preservatives also act as a driving factor.

Popped Snacks Market – Key Players

The competitive landscape in the snacking industry is fierce. Major players are introducing new products and categories in popped snacks market very rapidly. Popchips and Walker (PepsiCo.) are the dominant players in the popped snack market. Frito-Lay and Kraft Foods Inc. have long enjoyed hearty market shares in snacks and are diversifying to cater popped snacks market. Other major players are Kettle Foods, Ferrero S.P.A., Kellogs Co., General Mills, Snyder's-Lance and ConAgra Foods.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.