According
to the research study, in 2012, the milk market in North America was
worth US$27.8 bn and further back, in 2013 the market was valued at
US$29.1 bn. The market is estimated to reach a value of US$35.8 bn by
the end of 2019, exhibiting a 3.50% CAGR between 2013 and 2019. On
the basis of volume, in 2013, the milk
market in North America stood at 17.96 bn kg and is projected
to be 21.05 bn kg by the end of 2019, growing at a 2.1% CAGR between
2013 and 2019.
Rising
health concerns among consumers, increasing demand for new and
innovative products such as flavored milk, and widening distribution
channels such as hypermarkets and supermarkets are some of the major
factors expected to fuel the growth of the North America milk market
in the forecast period. On the other hand, availability of a wide
range of substitutes such as almond milk, soy milk, and others, and
short shelf life of milk and dairy products are the restraining
factors anticipated to curb the growth of this market in the coming
years.On the basis of products, the North America milk market has
been segmented into powder milk, liquid milk, butter milk, and
concentrated milk. Among all the product categories, concentrated
milk is growing rapidly in the North America milk market. This
segment is estimated to grow progressively at a 3.47% CAGR in the
forecast period. On the other side, the liquid milk segment is also
anticipated to grow significantly in the coming years, owing to the
rising awareness among consumers regarding the health and daily
nutritional requirement of the human body.
On
the basis of product type, the milk market in North America has been
classified into concentrated milk, powder milk, butter milk, and
liquid milk. Among all these types, the concentrated milk segment is
expected to grow rapidly throughout the forecast period. This segment
is projected to exhibit a 3.47% CAGR between 2013 and 2019.
Nevertheless, the liquid milk segment is anticipated to grow
substantially in the coming years, thanks to the growing awareness
among the population about the daily requirement of nutrients and a
healthy diet to maintain a healthy lifestyle.
On
the basis of geography, the milk market in North America has been
divided into the U.S., Canada, and Mexico. The U.S. is considered as
the largest producer of milk and other dairy products. In addition,
the growing health concerns and rising demand for food that has a
high nutritional value are some of the other factors that are
estimated to boost the demand for milk in this region.
Furthermore,
the research study covers the competitive scenario of the milk market
in North America, including detailed profiles of the major players
operating in the market. In 2013, the Dairy Farmers of America held
the largest share in the overall U.S. milk market. The prominent
players operating in the milk market in Canada include Dairy land,
Neilson, and Parmalat, which collectively held the largest share in
the market in this region in 2013. Furthermore, in the same year, in
Mexico, GrupoLala dominated the milk market. Some of the other
players in the North America milk market are Dean Foods Co., Saputo
Inc., and Groupe Danone.
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