Oat
Flour Market Introduction:
Oat
flour is derived from grains of oat plant Avena sativa. It is a
super-food packed with protein, full of fiber and has very low fat
content. Oats flour is rich in soluble fibers which aid in lowering
cholesterol levels. Oat flour also contain beta-glucan, a lipid
lowering agent that helps preventing cardiovascular disease. Oat
flour prevents constipation as it is a rich source of fiber, which
helps regulate bowel movements. Not only is oat flour an excellent
source of dietary fiber, it also is a rich source of magnesium, which
improves enzyme functions and energy production.
It
contain avenanthramides which is a powerful antioxidant and hence
have a wide application in skin care products. Oat flour is a major
component of infant foods, which makes it baby's first taste to solid
foods. Oat flour is also a chief constituent in granola bars a South
American beverage products, and is largely used in pancake mixes.
Oat
Flour Market Segmentation:
Oat
flour market
is segmented on the bases of type as organic and conventional oat
flour. Although the nutrient content in the organic and conventional
oat flour remains the same, the market growth of organic oat flour in
terms of value is expected to be relatively higher attributed to its
safe organic nature. The oat flour market is segmented by its
application as an ingredient in; bakery products, nutritional,
healthcare and cosmetic products. In the nutritional products oat
flour is considered of high value and a rich source of protein, fiber
and carbohydrates content.
Oat
flour is used to augment the breakfast meals to gain added value of
nutrition. Bakery products use oat flour as a nutritional, tastier
option in baking. Oat flour market is expected to account for major
market share in terms of volume due to its use in health care
products, it reduces cholesterol, helps stabilize the blood sugar
levels and prevents heart disease. It is expected that demand of oat
flour will attain substantial growth due to its wide applications in
food and beverage sector in the forecast period. Furthermore, growing
use of oat flour cosmetic product such as oat flour cream, powder,
moisturizers and other skin care products are further expected to
increase the market growth.
Oat
Flour Market Regional Outlook:
Geographical
segment for oat flour includes; North America, Latin America, Western
Europe, Eastern Europe, Asia-Pacific, Japan, Middle East and Africa.
North American region is expected to produce majority of oat flour as
it has growing production of oats. Installation of large units of
mills along with the enormous production of raw oats are the factors
expected to influence the growth of this region. European region is
expected to show a steady growth attributed to increasing awareness
among consumers regarding health benefits of oat flour is the major
factors expected to boost market demand for oat flour market.
Oat
Flour Market Drivers and Trends:
The
nutritional value of oat flour is expected to be the major reason for
driving growth in the oat flour market. Oat flour is used as a food
supplement and is a major constituent in certain muscle building
powders, for this it is expected to drive the market growth over the
forecasted period. Food and beverage manufacturers are taking into
account the health benefits of oat flour and adding significant
constituent to make products more delightful and is high in nutrition
content. Use of oat flour in cosmetics is expected to attract demand
of more similar products. Apart from this the use of oat flour for
prevention of certain diseases and maintaining good health, is
expected to fuel a favorable growth in terms of value during the
forecast period.
Baked
goods usually use wheat flour, oat flour along with wheat flour has a
new healthy and delicious baking use, for this reason the demand of
oat flour is expected to grow.
Oat
Flour Market Key Players:
Some
of the major key players operating in organic oats market includes;
Bob’s red mill natural foods, Raisio Group, The Hain celestial
group, European oat millers, Honeyville, Glebe farm, La Milanaise and
Ceres Organics.
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