Black
vinegar was first popularized in East Asia, especially in South
China. It is prepared with black glutinous rice (also called "sweet
rice"), although millet or sorghum may also be used. It is dark
in colour, and has a deep, almost smoky flavor. There are different
places in China that produce different types of rice vinegar,
flavours and colours. In China, the black vinegar goes by the name of
Zhenjiang vinegar. Demand for black vinegar is expected to be driven
by its high medicinal properties. Some of its medicinal properties
includes its ability to lower blood pressure and cholesterol levels.
It also possess anti-cancer properties.
Segmentation
Black
vinegar market
can be specifically segmented on the basis of application and
distribution channels. On the basis of application, the global
black vinegar market
can be segmented in applications such as culinary food products,
beverages, medicine, cleaning, agricultural and horticulture.
On
the basis of distribution channels, the black vinegar market can be
segmented as follows:-
- Wholesalers
- Via mail orders
- Convenience stores
- Mass retailers
Regional
Outlook
The
black vinegar market can be segmented on the basis of region which
includes North America, Latin America, Western Europe, Eastern
Europe, and Asia Pacific excluding Japan, Middle East & Africa
and Japan.
Geographically,
Europe is expected to be the major market in terms of value owing to
increasing consumer shifting preference towards convenient healthy
food options. Among the countries, U.K. is expected to remain major
market in terms of consumption for vinegar followed by Germany.
North
America is expected to represent the favorable market for vinegar in
terms of consumption. In the region, the U.S. is expected to
represent major value share during the forecast period. Increasing
demand for natural and organic ingredients, and products without
additives or preservatives is expected to support the market growth
in the country. Asia Pacific is expected to witness rapid growth in
black vinegar market over the forecast period. High growth of black
vinegar market in the Asia Pacific region can be attributed to the
strong demand from emerging economies such as China and India.
Countries such as China and Japan are expected to be the major
consumer and producers of black vinegar across the region. In 2003,
the Agriculture, Forestry and Fisheries Ministry of Japan introduced
quality and labeling standards in consultation with the All Japan
Vinegar Producers’ Association in order to dictate its precise
production.
Global
Market Drivers
Black
vinegar provides a host of health benefits which is expected to fuel
the growth of the market across the globe. These health benefits
include tackling various health issues such as traditional remedies,
reduce the glycemic index of carbohydrate food for people with
diabetes. It also helps in preventing the growth of several common
foodborne pathogens sensitive to acidity. Black vinegar market is
expected to witness sustained growth over the forecast period. Growth
of black vinegar market is driven by its wide applications in the
food & beverage industry. It is considered as one of the
essential component in salad dressing, sauces and soups, and food
preservatives. Other factors attributable to the high growth includes
increase in ageing population, rising health consciousness,
increasing purchasing power, rise in per capita health expenditure.
Presence of natural ingredients in black vinegar coupled with growing
awareness regarding its health benefits contributes significantly to
its volume growth over the forecast period.
Major
key players
Some
of the key players in the black vinegar market include Mizkan Euro
Ltd., Old Dutch Mustard Co., Inc., Marukan Vinegar USA Inc., and
others. Companies in the black vinegar market are heavily investing
in research and development activities to enhance the functional
profile of black vinegar. Companies also focus upon building
efficient supply chain to ensure wide availability of black vinegar
globally.
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