The
intense rivalry among leading participants characterizes the
competitive landscape of the global market for non-alcoholic drinks,
states a new study by Transparency Market Research (TMR). The top
players, such as Nestlé, Coca-Cola, Danone, PepsiCo, Attitude
Drinks, Calcol, A.G. Barr, Dydo Drinco, LiveWire Ergogenics, and Dr
Pepper Snapple, are actively concentrating on expanding their product
portfolios by introducing new flavors. Over the coming years, these
players are anticipated to uptake price differentiation strategy in
order to sustain in this competitive environment, states the research
study.
According
to TMR, the worldwide non-alcoholic
drinks market
was worth US$1,435.2 bn in 2013. Researchers predict the opportunity
in this market to rise at a CAGR of 4.30% during the period from 2014
to 2020 and reach a value of US$1,937.7 bn by the end of the forecast
period. In terms of volume, the market is expected to produce 1,289
bn liters of non-alcoholic beverages by 2020.
Demand
for Soft Drinks to Remain Strong
The
research study considers bottled water, soft drinks, tea and coffee,
dairy drinks, juice, and several other beverages as the key products
available in the global market for non-alcoholic drinks. Among these,
soft drinks enjoy a greater demand from consumers. With the
increasing disposable income of consumers in developing economies,
reflecting positively on their purchasing power, the demand for soft
drinks is anticipated to augment further, ensuring the dominance of
this segment in the years to come. Apart from soft drinks, tea and
coffee are also projected to witness a surge in their demand over the
next few years, proliferating at a CAGR of 7.0% over the forecast
period.
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Discussing
the regional reach of the worldwide market for non-alcoholic drinks,
the study reports the market’s presence across Europe, North
America, Asia Pacific, and the Rest of the World. With a number of
established nod-alcoholic drink vendors headquartered in the region,
North America has been leading the global market significantly.
Researchers anticipate this regional market to remain dominant over
the next few years. The Asia Pacific market for non-alcoholic
beverages are also expected to witness a high rise in the demand for
non-alcoholic beverages in the near future, states the research
report.
Changing
Consumption Patterns to Boost Global Non-alcoholic Drinks Market
“The
constantly changing pattern of consumers’ preference for food and
beverages across the world is the main factor behind the sturdy
growth of the global non-alcoholic drinks market. In addition to
this, the rise in the purchasing power of consumers in emerging
economies and the introduction of new products in various flavors and
variants on a regular basis are likely to boost this market in the
years to come. On the flip side, the increasing concerns over the
adverse effects of artificially sweetened beverages on human health
may limit the market’s growth to some extent, notes the research
study.
The
review is based on a report by Transparency Market Research, titled
“Non-Alcoholic
Drinks Market (Product - Soft Drinks, Bottled Water, Tea and Coffee,
Juice, and Dairy Drinks) - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast, 2014–2020.”
The
report segments the global non-alcoholic drinks market as:
By
Product
- Soft Drinks
- Bottled Water
- Tea and Coffee
- Juice
- Dairy Drinks
- Others
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