Europe Baby Drinks Market Driven by Increasing Number of Women in the Workforce

Europe Baby Drinks Market: Snapshot

The Europe baby drinks market is anticipated to display a steady growth in the upcoming years on account of several favorable factors. Amongst a few, the increasing acceptance of formula milk as a substitute to breast milk is one of the key factors stoking growth of Europe baby drinks market. Infant formula contains vital nutrients that are needed for baby’s growth, because of which it is either complemented or sometimes substituted with breast milk. Water is added to dry milk to be fed to babies.

Along with this, the availability of a number of products, an increasing number of women in the workforce, and active marketing by baby drinks manufacturers are aiding the growth of Europe baby drinks market.

On the flip side, high sugar content in baby drinks that may have a negative impact on baby’s heath, is proving to be a deterrent to the market’s growth.

As per a report by Transparency Market Research, the Europe baby drinks market is expected to rise at a CAGR of 3.5% for the forecast period between 2015 and 2021vis-à-vis revenue. At this rate, the market will become worth US$20,402.9 mn by the end of 2021 increasing from US$15,930.9 mn in 2014. In terms of volume, the Europe baby drinks market is expected to increase at a CAGR of 3.2% for the period between 2015 and 2021. Progressing at this rate, the market will increase from 1953 kg million in 2014 to 2439.6 million by the end of 2021.

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Rising Acceptance to be close to Breast Milk Makes Infant Formula Leading Segment

On the basis of product, the Europe baby drinks market is segmented into infant formula and baby juice in this report. The segment of infant formula held the leading share of the market in 2014 in terms of revenue. Infant formula is considered to be close to breast milk containing vital nutrients needed for baby’s growth. This, along with recommendations from pediatricians will account for the infant formula product segment to hold on to its dominant position in the years ahead too.

The baby juice segment is further sub-segmented into baby juice and concentrated baby juice. The growth of this segment is mainly because of an increasing demand for ready-to-drink baby juices. However, factors such as high sugar content in baby juices that make them less preferred among parents and weak distribution channels of baby juices are some of the restraints of the product segment.

Large Number of Women in Workforce Makes France Leader

The Europe baby drinks market is studied across the U.K., Spain, France, Germany, Italy, Sweden, and Rest of the Europe in this report. In 2014, France led with 18.50% of the overall market on the basis of revenue. This is mainly because of both partners in the workforce, favorable government policies, and increasing acceptance of infant formula to be the best substitute for breast milk. The U.K. stood as the second close accounting for 16.30% of the market in the same year.

In the coming years, the U.K. and Spain are expected to contribute substantially to the Europe baby drinks market. This is because introduction of baby drinks that are close to all-natural products is driving their sales. Parents are ready to pay premium prices for improved quality products, as the quality significantly influence purchase decisions.

Leading players in the Europe baby drinks market include Nestle SA, H.J. Heinz Company, Danone, Hipp GmbH & Co., Mead Johnson Nutrition Company, and Vertrieb KG.