Leading
players operating in the Europe beer market include Anheuser-Busch
InBev SA/NV, Diageo plc., SAB Miller plc., Carlsberg Group, and
Heineken N.V. Leading players are actively making acquisitions,
partnerships, and product innovations to gain a competitive edge in
the market, notes Transparency Market Research (TMR). The Europe beer
market is characterized by intense rivalry among players and several
major companies face stiff competition from local players in the
regional markets. With a spurt in the number of regional players over
the past few years, the competition in the marketplace is expected to
intensify further, observes TMR.
The
estimated valuation of the Europe
beer market in 2016 was US$139.24 bn and is anticipated to
surge to US$160.99 bn by 2021. In terms of revenue, the market is
poised to rise at a CAGR of 2.90% during 2015-2021.
Germany
to Offer Lucrative Market Avenues in Coming Years
On
the basis of country, the Europe beer market is segmented into
Germany, the U.K., Italy, Spain, and France. Among these, Germany
held the leading market share in the market in 2014 and is expected
to lead the market throughout the forecast period. The beer market in
Germany is projected to occupy a share of 25.2% by 2021. Germany is
the leading exporter and consumer of beer and the stellar demand for
beer is mainly driven its soaring popularity and rising disposable
incomes of consumers.
Based
on product, the Europe beer market is segmented into stout beer,
lager beer, and ale beer; of these, lager beer accounted for the
dominant share in 2014. Lager forms the most preferred type of beer
consumed in Europe and is projected to reach a valuation of US$20.05
bn by 2021. The wide popularity of lager beer is attributed to its
significant nutritional benefits and moderate calorie content.
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Numerous
Health Benefits to Bolster Demand
The
substantial demand for beer in Europe is driven by numerous health
benefits, mainly in reducing intestinal disorders such as
constipation and diarrhea and in facilitating digestion. The rise in
disposable incomes amongst consumers has boosted the market.
Consumption of beer in moderate quantities reduces the risk of
cardiovascular diseases and significantly alleviates the risk of
developing kidney stones. Furthermore, beer has been found to be
useful in curing insomnia and its consumption also leads to stronger
bones.
The
prominence of beer over other alcoholic drinks is driven by cost and
the large presence of domestic brands. This is expected to unlock
promising opportunities for market players. However, the availability
of substitutes, internal as well as external, such as various other
alcoholic drinks and carbonated and non-carbonated beverages is
expected to impede the growth of the market to an extent.
Furthermore, the seasonality of beer consumption in various countries
such as Italy and Norway leads to plummeting demand in winter,
thereby negatively impacting the bottom line of manufacturers in some
parts of the year. Furthermore, the overconsumption of beer among
consumers may have a negative health impact, thus hampering the
demand.
Be
that as it may, modernization of distribution systems and large
untapped markets in various parts of Eastern Europe are expected to
fuel the demand for different types of beer in the region. This is
expected to widen the consumer base for beer in Europe.
The
study presented here is based on a report by Transparency Market
Research (TMR) titled “Beer Market (Product - Ale Beer, Lager Beer,
and Stout Beer) - Europe Industry Analysis, Size, Share, Growth,
Trends and Forecast 2015–2021”
The
Europe beer market is segmented based on:
Product
- Ale beer
- Lager beer
- Stout beer
Country
- Germany
- U.K.
- Italy
- Spain
- France
- Rest of Europe
