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Thursday 8 October 2015

Europe Beer Market in terms of revenue and volume is Expected to Reach USD 160.99 Billion and 27.83 Billion liters respectively in 2021

According to a new market report published by Transparency Market Research “Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” the market was valued at USD 131.46 billion in 2014, which is expected to reach USD 160.99 billion by 2021, growing at a CAGR of 2.9% from 2015 to 2021. In terms of volume, the Europe Beer Market was valued at 23.44 billion liters in 2014 and is expected 27.83 billion liters by 2021, growing at a CAGR of 2.5% from 2015 to 2021.

Beer is one of the most preferred alcoholic beverages in Europe. There are large numbers of local players operating in Europe apart from major manufacturers. Ukraine and Russia are some of the major markets for beer in Eastern Europe. Increasing popularity of beer owing to health benefits associated with it is one of the major factors boosting the demand for beer in Eastern Europe. Western and Northern Europe with high market penetration is expected to experience stable growth in the forecast period.


Increasing disposable income post economic slowdown is also fueling the demand for beer in Europe. There are large number of health benefits associated with beer. The consumption of beer in stipulated quantity prevents occurrence of kidney stones, lowers cholesterol levels and is also used as a cure for insomnia. Owing to these factors, the demand of beer is expected to have stable growth during the forecast period.
Europe-beer-market

Beer has both internal as well as external substitutes, restraining the demand in Europe. The internal substitutes of beer include other alcoholic beverages such as whiskey, vodka, wine and rum among others. However, the external substitutes include non–alcoholic drinks such as carbonated drinks, RTD tea and coffee, energy drinks and dairy drinks among others.


In Europe, Germany held the largest market share followed by the U.K. In addition, Germany is also the largest producer as well as consumer of beer in Europe. However, the U.K. is the largest exporter of beer in Europe. Lager beer held the largest market share in beer market in Europe. Anheuser-Busch InBev, SAB Miller PLC, Diageo, Heineken N.V., Carlsberg Group among others are some of the key players operating in Europe beer market.

The report studies the Europe beer market and provides estimates in terms of revenue (USD Billion) and volume (Billion Liters) from 2015 to 2021. Market estimates on the basis of product type have also been provided for each country. The market has been segmented as follows:

Europe Beer Market, by Product Type
  • Ale Beer
  • Lager Beer
  • Stout Beer
Europe Beer Market, by Country:
  • Germany
  • U.K.
  • Italy
  • France
  • Spain
  • Rest of Europe


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