Earlier
medical nutrition solutions were meant for only to address
malnutrition, but continued advancements in healthcare has led to the
use of these medicated foods to complement drugs to treat various
diseases such as diabetes, obesity, renal failure, pediatric
malnutrition, sarcopenia and cancer. These medicated nutritional
products are segmented into pediatric nutrition, elderly nutrition,
sports nutrition and parenteral nutrition. Some of the commercially
available medical nutrition products are Elecare for kids and EAS for
athletes marketed by Abbott Nutrition and Souvenaid and FortFit
marketed by Nutricia.
Parenteral
nutrition is feeding a person by means of intravenous, it is given
only when a patient is on hemodialysis and is unable to manage
adequate nutrition. Usually glucose, proteins, electrolytes and
vitamins are administered through parenteral route.
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The
global market for medical nutrition is growing at a steady rate
worldwide. The major factors impacting the growth of this market
include increasing incidences of diseases requiring additional
nutrients and increased awareness among population about the benefits
of medicated foods and beverages. Changing life style such as
habitual smoking, alcohol, extended work hours and relying on
fastfood has resulted into lack of adequate nutrients that is also
one of the reasons contributing to the growth of medical nutrition
market. North America dominates the regional market as it has a large
population base suffering from chronic diseases that is supported by
medicated foods. The people of North America are also more conscious
about their health compared to people of other regions. North America
is followed by Europe and Asia-Pacific.
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In
developing nations including India, China, Brazil, Mexico and South
Africa the market is supposed to grow under the influence of
increasing awareness among population and changing tendency to spend
more money on health conditions. Premature birth is also one of the
major reasons increasing the demand for pediatric medical nutrition.
Some
of the major companies operating in the market for medical nutrition
are Abbott Nutrition, Nestle, Mead Johnson Nutrition Co., Baxter
International, Inc., Danone, B. Braun Melsungen AG, Nutricia and
NeoMed.
This
report is a complete study of current trends in the market, industry
growth drivers, and restraints. It provides market projections for
the coming years. It includes analysis of recent developments in
technology, Porter’s five force model analysis and detailed
profiles of top industry players. The report also includes a review
of micro and macro factors essential for the existing market players
and new entrants along with detailed value chain analysis.
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