Beverages
are important part of balanced and healthy life. They provide energy,
quench thirst, and provide hydration. The key ingredients in
non-alcoholic beverages include high fructose corn syrup, caffeine
and low calorie sweetener. Consumers beverage choice are no longer
restricted to refreshment purpose, but rather are influenced by
various factors. Hence the beverage market is more focusing on
ingredients to satisfy the demand of its consumers. The most widely
consumed beverage is tea.
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The
key drivers for beverage ingredients market include increase in young
population worldwide, increased popularity of sports, and increase in
fast food chains where beverages are given as complementary. Also low
temperatures in western countries lead to increased consumption of
beverages. Entrance of new beverage ingredients will help in changing
the preference of customers thereby changing the growth of beverage
market. The major restraint of beverage ingredient market is increase
in health conscious among consumers. Increased consumption of
caffeinated drinks leads to viscous cycle of fatigue and insomnia.
Also zero calorie beverages may seem appealing but they can actually
hurt the metabolism thus affecting the way body responds to sugar.
The major opportunity of this market is introduction of light drink
or sugar free beverages to attract female customers.
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North
America is leading consumer of beverages market followed by Europe
and Asia Pacific. India and China have been the major markets for
beverage ingredients, sharing superiority in both expansion as well
as price competiveness. On basis of types, beverages are classified
into soft drinks, juices, and alcoholic beverages. Ready to drink non
alcoholic beverage is expected to be dominant segment of beverage
market. Based on beverage ingredients, tea is more consumed compared
to coffee, carbonated and flavored drinks.
Some
of the key players of this market are PepsiCo, Coca-Cola, Kraft Foods
Inc., Anheuser-Busch InBev, Monsanto Company Inc. Red Bull GmBH, and
GlaxoSmithKline among the others.
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