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Thursday 15 October 2015

Increasing Consumer Awareness about Benefits of Healthy Living Drives Diabetic Food Market

Transparency Market Research (TMR) has published a new market study that examines the global diabetic food market. The report, titled “Diabetic Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020”, offers a comprehensive analysis of the various factors governing the diabetic food market in the forecast period.


The report states that the global diabetic food market will be valued at close to US$11.1 bn by 2020, expanding from US$7.4 bn in 2013 at a 5.90% CAGR from 2014 to 2020.


In modern times, lifestyle changes and demanding jobs are increasingly leading to a high number of cases of conditions such as diabetes and cardiovascular diseases, especially among young people. This, combined with increasing consumer awareness about proper disease management in the long run, has increased sales of functional foods such as nutraceuticals and diabetic foods across the globe.
Worldwide, factors such as high intake of high-calorie foods and inadequate physical exercise are cited as the key reasons for the increasing pool of diabetics.People with high blood glucose levels are highly susceptible to conditions such as heart attack, stroke, nerve disorders, and eye diseases. In order to cater to this growing population, manufacturers are introducing new food products that use sugar substitutes and are low in calorie content for consumers interested in healthy eating. Food manufacturers are also widening their distribution channels in the pursuit of reaching consumers in remote locations of the world. These factors are collectively giving a strong thrust to the global diabetic food market.


On the geographical front, North America dominated the diabetic food market in 2013 and is expected to retain its dominance through the forecast period as well. This is mainly due to increasing consumer awareness about the health benefits of low-calorie foods, which is regarded as a major factor influencing healthy living across demographics in the American society.
Furthermore, in the U.S., high consumption of fast food has been cited as a key reason behind the rising prevalence of obesity among children. This is propelling demand for low-calorie foods that offer both nutrition and taste. In Europe, the U.K. and Germany are the leading markets for diabetic food due to rising adoption of healthy foods among geriatrics.

In Asia Pacific, India and China are the leading markets for diabetic food. In these countries, economic development and adoption of Western lifestyle practices are the key reasons leading to an increasing attraction for health-benefitting convenience foods, which, in turn, is driving the diabetic food market. In the Rest of the World (RoW) regional segment, increasing awareness for the adoption of a healthy lifestyle is bolstering growth of the diabetic food market.
The report identifies and profiles major companies operating in the global diabetic food market. These include Unilever Plc, PepsiCo Inc., Mars Inc., Cadbury plc,, David Chapman’s Ice Cream Limited, Nestle S.A., The Coca-Cola Company, Fifty 50 Foods Inc., and Kellogg Company.


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