Syrup
is a thick mixture of water and sugar usually flavored or medicated,
or the accumulated juice of a fruit or plant. Syrups are mainly used
in the food and beverage industries, as well as pharmaceutical
industry. Most common types of syrups are Beverages, corn, fruit,
maple, table (or pancake), toppings, candy, medicines. Syrups are not
only used for adding sweetness to food items but they also provide
flavor, by allowing flavor to stay on tongue for longer period.
Syrups are used as natural preservative to reduce water activity.
Syrups are also used in medicines to make them delicious.
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The
syrup industry’s primary activities include production of beverage
syrups, soft drink concentrates, toppings, and powders for use in
soft drink production. Entrance of new drink products will help in
changing the preference of customers thereby changing the growth of
syrup market. The major restrain of syrup market is high sugar
content in artificial sweeteners which leads to health concerns.
Hence consumers are moving away from carbonated beverages. This is
hampering the demand for the syrups used in their production.
Domestically produced corn syrups are used as alternatives which is
major threat to syrup market.
Some
of the major factors driving this market are food industries and
pharmaceutical industries. Cyclamate and Saccharin are launched as
low calorie food ingredients. After clearing regulatory challenges
and technical challenges they have become popular sweeteners across
the world. Cedarvale Maple Syrup, Sonama Syrup, Corn Refiners
Association, ConAgra Foods Inc., Tropicana OJ, Hershey\'s Symphony,
Barilla Pesto are some of the leading syrup producers.
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