Bottled
water is regulated under the packaged food products by the Food and
Drug Administration (FDA) and is one of the fastest selling liquid
refreshment drinks globally. In the food and beverage industry, the
bottled water market is one of the dynamic and fastest growing
markets. Growing health concerns for health, increasing disposable
income, availability of functional water in various flavors,
portability of hygienic water in bottled packaging and launch of new
innovative packaging have an imperative role in the growth of bottled
water market. The global market for the bottled water was worth USD
157.27 billion in 2013.
The
bottled water market is regulated on three levels – federal, state
and members of the International Bottled Water Association (IBWA), at
the industry level. The bottled water market unlike other food and
beverage market is less affected due to the fluctuations in the
prices of raw material. Water is prime raw material and is found in
abundance, however the price of plastics used for packaging varies
and thus bottlers gains less profit over bottled water. The bottled
water market is volume driven market and thus demand and consumption
varies significantly from one region to another region. While Western
regions have high per- capita consumption, Eastern nations has
comparatively low per- capita consumption.
On
the basis of product type, the market for bottled water is
categorized into carbon
The
market is segmented on the basis of product type and geography.
Distinct categories of bottled water such as still, carbonated,
flavored and functional water are included in this study. Major
geographies included in the scope of the study are North America,
Europe, Asia-Pacific, and Rest of the World (RoW). Further, country
wise analysis is also provided in the report for the U.S., Germany,
China, India and Brazil.
The
study includes bottled water market in terms of volume (Billion
liters) and revenue (USD Billion) by product type. To have a full
competitive advantage, the study also provides drivers, restraints
and opportunities and their impact followed by three parameters such
as low, medium and high for the short, medium and long term.
The
study also provides market attractiveness analysis by product type,
value chain analysis. In order to ascertain market dynamics, Porter’s
five force analysis framework which identifies as well as analyzes
five competitive forces that shape every industry, such as bargaining
power of suppliers and buyers followed by the threat of substitutes
and new entrant’s and degree of competition is also provided. The
study also includes detailed profiles of the major players in this
market with attributes such as product portfolio, business strategy,
SWOT analysis and recent development. Some of the major players
profiled in the report are Nestle Waters, Groupe Danone, The Coca-
Cola Company, PepsiCo Inc., Hangzhou Wahaha Group Co., Ltd.,
Icelandic Water Holdings ehf. and Mountain Valley Spring Company,
LLC.
The
global bottled water market is segmented as below:
Bottled
Water Market: Product Analysis
Still
Carbonated
Flavored
Functional
Bottled
Water Market: Regional Analysis
North
America
U.S.
Europe
Germany
Asia
Pacific
China
India
RoW
Brazil
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