Food
Flavors is a substance that is used to give food flavors thus
altering the characteristics of the solute. It gives food sweet,
tangy, sour, bitter, salty or pungent taste. Flavorings (also called
as Flavorants) is usually used to give flavor to natural food
products such as vegetables or meat. It also creates flavor for food
that do not possess desired flavors or has undesirable taste such as
snacks and candies. Mostly flavors are focused on taste and scent.
Salt and sugar are also considered as flavorants since they are used
to enhance sweet and salty tastes. Food flavors have different
applications such as savory & snacks, beverages, dairy, bakery,
confectionary and frozen products. There is primarily three segments
for flavorings used in the foods and beverages market-Natural
flavorants, synthesized flavorants and artificial flavorants.
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Food
manufacturers are usually reluctant to inform consumers about the
source of flavor obtained and food production by incorporating
substances such as animal by-products (glycerin or gelatin) and use
of alcohol in the flavorings. People in western countries rely on a
Jewish Kosher Pareve certification mark to ensure that the flavorants
used in the food and beverages are dairy and meat free (although can
have fish or fish oil).Food and beverage companies require flavors
for new product development, product line extensions (low fat
products) and to accommodate change in the manufacturing process of
products. Flavoring industry is highly concentrated and competitive.
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Introduction
of new technological advancements and increasing demand for new
flavors is driving the food flavoring market. Gourmet and premium
foods have escalated demand for high quality and premium food
flavors. Increasing demand for fast foods and premium products can
help companies to leverage consumer’s interest by capitalizing on
current trends and provide solutions within niche and main stream
markets. Asia- pacific market is also a lucrative market for
flavoring company.
Some
of the market players in this industry segment are- Kerry
Ingredients& Flavors, Symrise AG, Takasago International
Corporation, Givaudan and others.
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