The
Europe beer market is consolidated with the top five players
accounting for 83.9% of the market in 2014. These players are
Heineken International,Anheuser-Busch InBev, SAB Miller plc,
Carlsberg Group, and Diageo. The number of players in the beer market
is continuously increasing. Local players are also giving tough
competition to big and global players. The beer market in Europe is
marked by aggressive marketing strategies adopted by top players.
Transparency Market Research (TMR), in its new study, has found that
frequent mergers and acquisitions are becoming a part of the beer
industry. The market faces threat from external substitutes such as
non-alcoholic beverages and internal substitutes such as whiskey,
vodka, and rum. Thus, the threat from substitutes will be medium in
the coming years. The threat from new entrants will remain medium
too, as the beer market is attracting many new players.
Interpret
a Competitive outlook Analysis Report with PDF
Brochure:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4415
According
to the report, the Europe market opportunity in beer will rise from
US$135.29 bn in 2015 to US$160.99 bn by 2021. On the basis of
product, the lager segment will continue to lead and account for
62.61% of the market in 2021. By country, Germany is anticipated to
be the most lucrative market followed by the U.K. Increasing
disposable incomes and the reigning popularity of beer are major
factors driving the beer market in Germany. However, the growth rate
in Germany is expected to be limited since the market is considered
to be mature. Nevertheless, the country will remain the largest
exporter, consumer, and producer of beer in Europe.
Health
Benefits of Beer to Drive Demand
Beer
offers several health benefits such as enhanced digestion and
reduction in the risk of developing kidney stones. Bitter flowers
used in brewing beer helps fight many diseases. Moderate consumption
of beer also reduces the chance of suffering from heart attack and
makes the bones stronger. In addition to this, it helps provide
vitamin B such as B1, B2, B6, and B11. The growing awareness
regarding health benefits of consuming beer is thus, behind the
accelerated demand. Other factors aiding the growth of the beer
market in Europe include rising disposable income of consumers and
the increasing preference of many consumers for beer over other
alcoholic drinks.
Seasonal
Consumption of Beer to Hinder Growth of Market
“Although
beer is the most consumed drink in Europe, its consumption is
dependent on seasons,” says a TMR analyst. Countries such as
Norway, Belarus, and Italy witness extreme dip in temperatures in the
winter season, during which there is an increased demand for other
alcoholic beverages such as scotch, rum, and whiskey. Therefore, beer
is not able to generate much revenue from these countries during
winter season. However, the consumption of beer is high in the summer
season.
Opportunities
Galore in Untapped Market of Eastern Europe
Eastern
Europe comprises an untapped market opportunity for beer and
manufacturers can thus, capitalize on these areas. Countries such as
Ukraine and Russia offer beer manufacturers lucrative expansion
opportunities. Modernization of distribution systems, rising
disposable income, and strong domestic brands are factors which will
make Eastern Europe lucrative market for beer.
This
information is based on the findings of a report published by
Transparency Market Research titled “Beer
Market - Europe Industry Analysis, Size, Share, Growth, Trends
and Forecast 2015 - 2021.”
The
Europe beer market is segmented as follows:
Product
type:
- Ale beer
- Lager beer
- Stout beer
Country:
- Germany
- U.K.
- Italy
- Spain
- France
- Rest of Europe
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