Global
Sugar Confectionery Market: Overview
The
emergence of sugar-free confectionery and the rising demand for
private labels are pegged as some of the promising factors estimated
to drive the global sugar confectioneries in the next few years. In
addition, the growing focus on product innovation and rising trend of
gifting sugar confectionery are expected to encourage the growth of
the overall market. The growing population and technological
advancements in developing nations are expected to contribute
extensively towards the growth of the global sugar confectionery
market.
Konw
More About Sugar
Confectionery Market Report
At:http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=1248
The
report studies the sugar confectionery market across the globe
thoroughly, focusing on the key growth prospects. The research study
comprises a SWOT analysis of the leading players to offer a clear
picture of the strengths, weaknesses, opportunities, and threats that
are expected to influence the growth of the global sugar
confectionery market. In addition, the use of Porter’s five forces
analysis helps in identifying the bargaining power of buyers and
suppliers, threat of new entrants, and the intensity of the
competitive rivalry. The past performance and developments in the
global sugar confectionery market have been discussed in the scope of
the research report and compared with the current scenario to
determine the growth prospects of the market.
Global
Sugar Confectionery Market: Drivers and Restraints
The
expansion of product portfolio and growing retail market are the
primary factors estimated to drive the demand for sugar confectionery
in the coming years. Key players in the market are emphasizing on
promotional activities, advertising campaigns, and social media
marketing to expand their horizon and gain a competitive advantage in
the market. In addition, these players are marking notable efforts to
enter developing nations in order to exploit lucrative market
opportunities surfacing here.
On
the flip side, the growing awareness regarding a healthy lifestyle
and wellness and the rising number of diabetes cases worldwide are
estimated to restrict the growth of the market in the near future.
Moreover, the rising inclination of consumers towards dark chocolate
and growing competition from unorganized and local players are some
of the key challenges for the leading players. Nonetheless, the
rising demand for natural and organic candies and premium products is
expected to generate potential opportunities for the leading players.
Global
Sugar Confectionery Market: Region-wise Outlook
A
wide range of sugar confectionery is available across the globe and
volume sales are showing a progressive increase. The global market
for sugar confectionery has been classified on the basis of geography
into North America, Europe, Asia Pacific, and Rest of the World. The
global
sugar confectionery market is expected to witness significant
growth, especially in developed countries. The rising number of
distribution channels, such as hypermarkets, supermarkets, and retail
stores in developed countries is one of the key factors boosting the
demand for sugar confectioneries.
Among
the key geographical regions, at present, Europe holds a massive
share in the global market and is estimated to remain in the leading
position in the next few years. On the other hand, North America and
Asia Pacific are projected to witness steady growth throughout the
forecast period, thanks to the rising disposable income of consumers.
In addition, the rising population in developing countries is
expected to drive the demand for sugar confectionery in developing
countries.
Key
Players Mentioned in the Research Report are:
Some
of the prominent players operating in the sugar confectionery market
across the globe are Nestlé SA, Lindt & Sprungli, Chupa Chups
SA., Mars Inc., Cadbury PLC., Kraft Foods Inc., the Hershey Company,
Ferrero SpA., Perfetti Van Melle S.P.A., and WM Wrigley JR Company.
The rising popularity of sugar confectioneries is expected to attract
new players in the near future and intensify the competitive scenario
of the market.
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