The
growing demand for convenience dictated by increasingly busy
lifestyles is one of the factors driving the demand for packaged
food, states a new report by Transparency Market Research (TMR). The
study is titled, “Packaged Food Market - Global Industry Size,
Share, Trends, Analysis, And Forecasts 2012 - 2018.” The first
section of the report covers the research scope, description, and
methodology. The executive summary of the market, which includes the
past, current, and estimated market size is included. The next
section discusses the key market dynamics impacting the global
packaged food market, such as drivers, restraints, trends, and future
opportunities. The study utilizes Porter’s five forces analysis,
which assesses the bargaining power of buyers and suppliers, the
threat from substitutes, competitive rivalry, and the threat of new
entrants.
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report:http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=332
Packaged
food has been popular in developed regions. However, today it is no
longer limited only to that market. Players in the global packaged
food market are earning nearly as much revenue from developing
nations. Thus, there has been a significant growth in the global
packaged food market, which is expected to continue in the coming
years. The report suggests that the exposure to various packaged food
is driving a change in the eating habits of consumers. In addition to
this, the competitive pricing offered by packaged food items, the
increasing variety, and also the hygiene offered by these products
are driving their demand worldwide.
The
report segments the global packaged food market on the basis of
product type and geography. By product type, the market is segmented
into ice cream, frozen food, canned food, meal replacement products,
chilled food, baby food, noodles, sauces and dressings, soup, dried
food, confectionery, sweet and savory snacks, pasta, bakery products,
snack bars, dairy products, ready meals, oils and fats, condiments,
and spreads. “The packaged baby food segment is estimated to expand
at a significant pace,” says a TMR analyst. On the
basis of geography, North America led in the past and is expected to
retain its leading position in the coming years. In addition to this,
developing markets are anticipated to show remarkable growth.
Key
players operating in the global
packaged food market include: Cadbury Schweppes Plc, Lotte Group,
Perfetti Van Melle Group, The Kraft Heinz Company, Unilever Group,
and Wrigley Jr Co. Key players are actively participating in mergers
and acquisition activities in order to expand their product portfolio
and increase their share in the market. A case in point would be The
Kraft Heinz Company. The company was formed by a merger between Kraft
Food and Heinz. The report also includes key strategies adopted by
players to gain profits in the market.
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