Packaged Food Market: Growing Working Women Population & Increasing Disposable Income to Accelerate Growth

A new research study, titled “Packaged Food Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012–2018” by Transparency Market Research (TMR) offers an in-depth analysis of the market. The research report offers a comprehensive overview, presenting insights into the promising growth opportunities, limitations, product segmentation, and geographical segmentation of the global packaged food market. In addition, a detailed analysis of the competitive analysis of the market has been provided in the research report.

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Furthermore, with the assistance of analytical tools, the research report throws light on the latest trends, growth drivers, and challenges in the global packaged food market. The historical information and the expected statistics of the market have been presented in the study to guide the existing as well as new players in the market.

As per the research study, the global packaged food market is likely to witness substantial growth throughout the forecast period, thanks to the increasing working women population worldwide. Moreover, the increasing number of players participating in the market is likely to accelerate the growth of the market in the next few years. Key players in the market are emphasizing on advertising campaigns and marketing activities in order to boost sales and encourage market growth. The increasing number of strategic collaborations and mergers and acquisitions is likely to supplement the growth of the market in the near future.

The global market for packaged foods can be classified on the basis of geography into North America, Europe, Asia Pacific, and Rest of the World. The rising disposable income among consumers and the improving lifestyle are some of the primary factors expected to fuel the growth of the packaged food market in Asia Pacific. Moreover, the developing economy and the improving distribution network in the emerging nations are estimated to contribute towards the market growth. On the other hand, North America and Europe are considered as matured markets are estimated to witness steady growth in the coming years.

Perfetti Van Melle Group, The Kraft Heinz Company, Cadbury Schweppes Plc, Lotte Group, Wrigley Jr Co, and Unilever Group are some of the key players operating in the packaged food market across the globe. The rising demand for packaged food is projected to attract the participation of a large number of players throughout the forecast period, resulting in a stiff competition among the leading players. The key business policies and strategies adopted by the players in order to sustain in the market have been highlighted to guide the new entrants. Moreover, the product portfolio, financial status, SWOT analysis, and the recent developments have been discussed in the study.

Global Packaged Food Market: High Demand from Developing Nations to Emerge as Opportunity for Growth, says TMR

The growing demand for convenience dictated by increasingly busy lifestyles is one of the factors driving the demand for packaged food, states a new report by Transparency Market Research (TMR). The study is titled, “Packaged Food Market - Global Industry Size, Share, Trends, Analysis, And Forecasts 2012 - 2018.” The first section of the report covers the research scope, description, and methodology. The executive summary of the market, which includes the past, current, and estimated market size is included. The next section discusses the key market dynamics impacting the global packaged food market, such as drivers, restraints, trends, and future opportunities. The study utilizes Porter’s five forces analysis, which assesses the bargaining power of buyers and suppliers, the threat from substitutes, competitive rivalry, and the threat of new entrants.

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Packaged food has been popular in developed regions. However, today it is no longer limited only to that market. Players in the global packaged food market are earning nearly as much revenue from developing nations. Thus, there has been a significant growth in the global packaged food market, which is expected to continue in the coming years. The report suggests that the exposure to various packaged food is driving a change in the eating habits of consumers. In addition to this, the competitive pricing offered by packaged food items, the increasing variety, and also the hygiene offered by these products are driving their demand worldwide.

The report segments the global packaged food market on the basis of product type and geography. By product type, the market is segmented into ice cream, frozen food, canned food, meal replacement products, chilled food, baby food, noodles, sauces and dressings, soup, dried food, confectionery, sweet and savory snacks, pasta, bakery products, snack bars, dairy products, ready meals, oils and fats, condiments, and spreads. “The packaged baby food segment is estimated to expand at a significant pace,” says a TMR analyst. On the basis of geography, North America led in the past and is expected to retain its leading position in the coming years. In addition to this, developing markets are anticipated to show remarkable growth.

Key players operating in the global packaged food market include: Cadbury Schweppes Plc, Lotte Group, Perfetti Van Melle Group, The Kraft Heinz Company, Unilever Group, and Wrigley Jr Co. Key players are actively participating in mergers and acquisition activities in order to expand their product portfolio and increase their share in the market. A case in point would be The Kraft Heinz Company. The company was formed by a merger between Kraft Food and Heinz. The report also includes key strategies adopted by players to gain profits in the market.

Packaged Food Market will Reflect Significant Growth Prospects during 2012-18 : Transparency Market Research

One of the major drivers for the global packaged food market is the proliferation of packaged foods in developing economies. Packaged foods have long since been a major component in the food and beverage industry in developed nations. But over the recent past, global players have been generating nearly as much revenue from developing economies as they have from developed ones.

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Packaged food is no longer the preserve of developed regions. Companies in the global packaged food market are now gaining nearly as much revenue from developing economies as they are from developed ones. This points toward an inherent change that has altered the very character of the global packaged food market. Companies are now courting success by being present in high volume markets where exposure to global food habits is prompting a multitude of changes in consumer behavior. There are several factors fuelling the global packaged food market but the most important ones are: the convenience and hygiene offered by packaged food, competitive prices of packaged food items, and an explosion in the variety of packaged food items sold on the market.

The report on the global packaged food market takes each important dynamic and weighs it against a set of standard parameters to understand the impact that that dynamic will have on the market’s future (between 2012 and 2018). For the purpose of the study, the global packaged food market has been segmented on the basis of product type and geography. By product type, the global packaged food market is composed of bakery products, confectionery, dairy products, ice cream, snack bars, sweet and savory snacks, ready meals, pasta, meal replacement products, soup, canned food, dried food, noodles, chilled food, frozen food, sauces and dressings, condiments, oils and fats, spreads, and baby food.

By geography, the market is segmented into North America, Europe, Asia Pacific, and Rest of the World.

Overview of the Global Packaged Food Market

Packaged food constitutes a billion-dollar market. Its growth in the future will be hinged on the spiraling demand for food in general as the world sees more mouths to feed. Alongside this very impactful growth driver is the need for convenience, which is dictated by increasingly demanding lifestyles that leave consumers with less time for cooking from scratch. Packaged food that can be consumed on-the-go is a huge trend that companies stand to capitalize by identifying the needs and tastes of consumers in different regions.

Although the packaged food industry has benefited from the presence of large conglomerates such as Nestle, Kraft Foods, Heinz, and ConAgra Foods, Inc., they have not been able to fully assert their supremacy in many emerging regional markets. The reason for this is the many local brands that vie for a share of the packaged food market in virtually every major country. This has prompted global giants to consolidate their position and stake a claim to a larger share of the market through partnerships and mergers. The Kraft Heinz Company, formed consequent to a merger between American food giants Kraft Food and Heinz, is one such example.

North America has traditionally been the largest market for packaged food globally and remains firmly in this position. However, developing markets could soon outshine the developed markets. The demand for packaged baby food is rising remarkably and this segment is expected to grow faster than any other in the global packaged food market.

The key players in the global packaged foods market are Unilever Group, Cadbury Schweppes Plc., Perfetti Van Melle Group, Wrigley Jr Co, Lotte Group, The Kraft Heinz Company, and Kraft Food.