The
global microwaveable foods market is driven by the compatibility of
microwaveable foods with the modern urban lifestyle, according to a
new market research study from Transparency Market Research (TMR).
The report examines the development history of the microwaveable
foods market and provides readers with a solid analysis of the key
growth patterns. The current condition of the global microwaveable
food market is elaborated upon in detail in the report and provides
the basis for reliable forecasts regarding the market’s development
in the coming years. The report is titled ‘Microwaveable Foods
Market - Global Industry Size, Share, Trends, Analysis And Forecasts
2012 – 2018.’
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exclusive Global strategic Business
report:http://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=528
Microwaveable
foods have gained rising demand in the last few years due to the
rising purchasing power of urban consumers. The hectic urban
lifestyle leaves most consumers with little time to cook meals in the
traditional way, leading to alternatives such as microwaveable food
becoming essential. The ease of preparing microwaveable foods, many
of which can be microwaved in their original packaging, has thus been
vital to the global market and is likely to remain a key driver due
to the rising urban population in Asia Pacific countries such as
China and India.
The
rising number of supermarkets and hypermarkets in the developing
world has made it easier for established Western microwaveable food
companies to establish a solid sales outlet in high-potential
emerging economies in Asia Pacific and Latin America. The easy
availability of microwaveable foods on many online shopping portals
has also aided their demand.
The
rising number of women entering the workforce has also been a vital
driver for the global microwaveable foods market. While women have
been responsible for cooking according to traditional gender roles,
the rising number of working women has created the need to simplify
the tasks of the traditional homemaker, as modern couples often share
domestic duties. This is likely to remain a key driver for the
microwaveable foods market in the coming years.
Geographically,
North America and Europe are the key contributors to the global
microwaveable foods market. The high disposable income of consumers
in these regions and the widespread prevalence of the urban lifestyle
are the key drivers for the microwaveable food market in North
America.
By
product type, the microwaveable
foods market is segmented into chilled, frozen, and shelf-stable
microwaveable foods. Of these, frozen microwaveable food is the
leading contributor to the global microwaveable foods market and is
likely to remain so in the coming years due to the convenience of
storing frozen microwaveable food in the long term.
The report also examines the competitive dynamics of the global microwaveable foods market by profiling key players such as H.J. Heinz, General Mills Inc., McCain Foods, Campbell Soup Company, Kellogg Company, and Pinnacle Food Group LLC.
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