The
U.K. baby food market is led by players such as Danone, Nestle, H.J.
Heinz, and Pfizer, which account for 3/4th of the market. These
players collectively accounted for 75.7% of the market in 2011,
states Transparency Market Research in its new study. Key players in
the market are continuously developing newer products in order to
gain a competitive edge – these efforts are mainly centered on
introducing products that have better taste, varied flavors, and a
higher nutritional value. According to the report, the U.K. baby food
market is expected to rise from US$1,030.1 mn in 2015 to US$1,056.9
mn by 2017. The milk formula segment and prepared baby food segment
are expected to be key segments in the market.
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Increasing
Number of Working Women to Drive Baby Food Market in U.K.
The
U.K. baby food market is driven by the increasing number of women
joining the work force, which is compelling them to depend on
packaged baby food products rather than preparing food at home. The
rising income levels of parents across the U.K. is another factor
increasing the sales of baby food. This is because increased income
leads to higher spending power of parents. In addition to this,
parents are opting for baby food products owing to the nutritional
value provided by them.
“Other
factors behind the growth of the baby food market include increased
birth rate, attractive and safe packaging, and product innovations,”
states a TMR analyst. Moreover, players in the market are introducing
baby food products that are low on the artificial ingredients
quotient. This is expected to propel the sales of baby food in the
U.K. Additionally, organic baby food products, despite their high
price, are gaining wide acceptance as parents prefer healthy and safe
food products for their babies. This is expected to boost the market
given that organic food is costlier than normal baby food.
Campaigns
against Packaged Baby Food Products to Impede Growth of Market in
U.K.
The
decreased trend of breastfeeding and cooking baby food at home has
caused government and other organizations to start campaigns against
packaged baby food products. This is encouraging breastfeeding and
cooking homemade baby food and is negatively impacting the baby food
market in the U.K. In addition to this, the lowered child population
in the U.K. will restrain the growth of the market. However, the baby
food market still has a lot of potential to grow in the U.K. as
parents have less time for cooking. Moreover, improved baby formula,
with evolving food technologies, is expected to make drive the
market. Food products enriched with docosahexaenoic acid (DHA) and
arachidonic acid (ARA) are expected to draw the attention of parents
and fuel the growth of the baby food market in the near future.
The
report profiles key players in the U.K.
baby food market. Some of the key players in the market are Cow &
Gate, Ella’s Kitchen, Hipp, Organix, and Plum Baby. The business
and financial overview of each of the companies and their recent
developments have been included in the report. The report discusses
strategies adopted by key players and challenges faced by them.
This
information is based on the findings of a report published by
Transparency Market Research, titled “Baby Food Market - United
Kingdom Industry Analysis, Size, Share, Growth, Trends and Forecast
2007-2017.”
The
baby food market in the U.K. is segmented as follows:
By
Product
- Bottled baby food
- Baby cereals
- Baby snacks
- Baby soups
- Canned & Frozen baby foods
By
Type
- Dried Baby Food
- Milk Formula
- Prepared Baby Food
- Other Baby Food
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