Growing Preference for Fast Food that Includes Cheese as an Important Ingredient

Cheese is one of the most common dairy products consumed globally. It is consumed either as processed cheese or unprocessed (Natural) cheese or as both. The cheese market has seen diversified trends across different geographies such as North America, Europe, Asia Pacific and Rest of the World. The global cheese market is expected to witness rapid changes due to fast changing eating patterns across all the geographies. Globally, the cheese market is expected to grow significantly, mainly due to growing demand from emerging markets such as India, China, and Brazil among others. The growth in consumption of cheese is attributed to increase in the number of fast food chains in Asia Pacific and in some parts of Europe. The leading markets of Europe such as Germany among others are heading to maturity; however the emerging markets in Europe such as Ukraine, Bulgaria and Greece among others are expected to witness growth in demand for cheese. Preference for healthy food is another key factor that drives the demand for cheese globally.

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The rise in consumption of cheese is supported by increasing food budget and growing urbanization in emerging markets in Asia Pacific such as India and China among others. Moreover the growing preference for fast food that includes cheese as an important ingredient is expected to drive the market for the next six years.

The demand for processed cheese is expected to grow in the markets such as India and China among others due to increase in the number of fast food restaurants. Major developed markets such as the U.S., Canada, Germany and the UK are expected to witness the rising demand for natural or unprocessed cheese over the next six years. Cheese is available in almost all the distribution channels such as Supermarkets/ Hypermarkets, Department store and convenience stores among others. However, improving lifestyles in emerging countries in developed countries are expected to support the growth of supermarkets and hypermarket in the next six years.

The global cheese market was worth USD 79.57 billion in 2012 and it is expected to reach USD 105.13 billion in 2019. The cheese market globally is expected to grow at a CAGR of 4.4%from 2013 to 2019. The growth in the market is mainly attributed to growing demand for unprocessed or natural cheese in developed markets such as the U.S., Canada, Germany and the UK among others and for processed cheese in markets such as India and China among others.

Geographically, Europe held the largest market share globally followed by North America in 2012. The demand for cheese in these geographies is driven by busy lifestyle of people and their dependence on the fast food. The demand is supported by popularity of the cheese in their daily diet. European countries produce and export cheese on larger scale than any other geographies. The consumption of cheese is expected to increase in geographies such as Asia Pacific and Rest of the World by 2019. In 2012 the Europe and North America together accounted for more than 70% of the global cheese market; however the percentage share of these geographies is expected to decline to slightly about 60% in 2019.

The market size of processed cheese is expected to grow at a higher CAGR than that of Unprocessed cheese market. However, developed markets are expected to witness the trend for unprocessed cheese due to its originality of taste.

The supermarkets/ hypermarkets are the most preferred distribution channels and are expected to dominate the distribution share of cheese by 2019 followed by food grocery and convenience stores.

Private label brands are expected to capture substantial market share in North America over next six years, due to its cost effectiveness. Some of the market leaders across the four geographies are Alra Foods Inc., Bongrain S.A., Fonterra Co-operative Group Ltd., Fromageries Bel S.A., Mondelez International Group (earlier Kraft), GCMMF- Amul, Saputo Inc, Almarai Company Ltd among others.