Global
Tea Market: Snapshot
Recent
studies suggest that the high antioxidants content of tea provides
myriad health benefits, which is benefitting the global tea market to
a high degree. The consumption of tea is not only preventive for a
number of diseases such as reduce the risk of heart diseases and help
control blood pressure but also finds use in the treatment of cancer
and improving bone density. Research suggests that the presence of
polyphenols in tea impedes certain mechanisms that fosters cancer
growth.
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Tea
is rich in myricetin, flavonoids quercetin, and kaempferol thus its
high dietary intake reduces the risk of fatal heart attacks. As per
recent findings published in the journal ‘Circulation’, the
consumption of more than two cups of tea per day reduces the risk of
death caused by heart attack by 44%. The consumption of black tea
also helps to build immunity against flu, thus individuals who gargle
with black tea or consume it regularly have a high immunity against
flu virus.
The
low price factor and easy availability of tea has been the major
factor for its high consumption after water across the world. The
immense employment opportunities provided by the tea industry along
with the growing adoption of green tea in skin care and beauty
products is also propelling the growth of the global tea market.
The
global tea market is expected to display a CAGR of 2.80% between 2014
and 2020 for the market’s valuation to increase from US$38.84 bn in
2013 to US$47.20 bn by 2020.
Large
Quantity Exports and Economic Growth Benefits Asia Pacific Tea Market
Asia
Pacific led the global
tea market in 2013 and is expected to retain its dominance until
2020. This is because the highest revenue in the tea market is
generated in Asia Pacific owing to the large quantity of tea exported
from India, China, and Sri Lanka across the world. The increasing
economic growth in this region has also been conducive to the growth
of the tea market. Moreover, the increasing disposable income along
with cultural practice of serving tea in countries such as India has
been benefitting the Asia Pacific tea market.
At
present, the North America tea market is relatively smaller compared
to other regional markets, however, it is anticipated to display
witness growth until the end of the forecast period in 2020. Major
tea markets such as China, India, the U.S., Germany, the U.K., and
Brazil are expected to display robust demand in the coming years.
Green
Tea Product Segment to Display Robust Growth in Global Tea Market
The
global tea market is divided on the basis of product type into CTC
tea and leaf tea. The sub-segments of leaf tea are black tea, green
tea, and oolong tea. In 2013, black tea held the largest share in the
global tea market followed by green tea and oolong tea. However, the
green tea segment is expected to register stronger sales in the
coming years owing to the increasing awareness about the health
benefits obtained from consuming green tea.
The
presence of strong distribution channels is also a significant factor
aiding the growth of the tea market. This includes the significant
number of major distribution channels such as
hypermarkets/supermarkets, general merchandisers, mom and pop stores,
retailers, grocers, convenience stores, and food and drinks specialty
stores in both rural and urban areas. Supermarkets and convenience
stores have emerged as popular channels for the sale of consumer
goods due to the economic growth leading to rising living standards
in developing countries. Supermarkets and hypermarkets are expected
to be the leading distribution channels in the coming years.
Some
of the leading players operating in the global tea market are
Twinning of London, Unilever, Akbar Brothers Ltd., Wissotzky Tea, and
Tata Global Beverages.
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