The
world’s total milk production was estimated to be about 770 million
tons in 2013. Dairy whiteners, alternatively known as milk powder,
are extensively used as a substitute for milk, largely in tea and
coffee. They are also used in other food products such as hot
chocolate, puddings, soups, and sauces. Whole milk powder (WMP) and
skim milk powder (SMP) available in the market account for nearly 50%
share of dairy products and dairy whiteners worldwide. Dairy
whiteners are products with fat content greater than that of SMP and
lesser than WMP.
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The
global dairy whiteners market is likely to be driven by increasing
consumption of tea and coffee around the world. As compared to milk,
dairy whiteners offer certain benefits such as convenience,
portability, and longer shelf-life, which fuel the global dairy
whiteners market.
Low
preference of some consumers to dairy whiteners over conventional
milk and milk products, due to rising awareness about health, may
hinder the growth of the dairy whiteners market. However, the growing
industry for infant formula is likely to offer an impelling
opportunity for growth of the global dairy whiteners market during
the forecast period. Dairy whiteners are widely used in the
manufacture of infant formula. Therefore, rise in the demand for
infant formula is likely to eventually augment the demand for dairy
whiteners during the forecast period. Factors such as increase in
birth rates and decrease in mortality rates, which result in growth
in the infant population around the world, are projected to propel
the global dairy whiteners market.
The
global dairy whiteners market can be segmented on the basis of
distribution channels and geographies. Types of distribution channels
include convenience stores, supermarkets and hypermarkets, and food
and drinks specialists. Growth of the organized sector coupled with
change in consumer preference from traditional mom–and-pop stores
to supermarkets and hypermarkets has resulted in dominance of this
segment on the global dairy whiteners market.
Based
on geography, the global
dairy whiteners market has been segmented into North America,
Europe, Asia Pacific, Latin America, and Middle East & Africa.
Among these, Asia Pacific constitutes the leading market share,
followed by North America. Several factors such as rising population,
speedy urbanization, and presence of substantial amount of tea
drinkers, especially in countries such as China and India, lead to
growth of the dairy whiteners market in Asia Pacific. North America
holds the second-largest share in the global dairy whiteners market.
This is primarily attributable to large population of coffee drinkers
in the region. Although the U.S. is the second-largest producer of
milk in the world, the demand for milk and dairy whiteners in the
country is higher than their supply.
Additionally,
dairy whiteners are convenient to use, as they are easier to store as
compared to milk. This factor is expected to considerably augment the
global dairy whiteners market.
The
dairy whiteners market has both regional and global players. In order
to remain competitive in the market, companies are investing
substantial amounts of their revenue into research and development
activities. This is due to the dynamic as well as competitive nature
of the market. One of such innovations is the introduction of flavors
in dairy whiteners. Flavors such as chocolate and strawberry have
gained prominence since their launch, which took place a few years
ago.
Some of the major players operating in the global dairy whiteners market include NestlĂ©, Fonterra, Danone, FrieslandCampina, Amul, and Lactalis. Other notable companies are Arla Foods, Dean Foods, Muller, Dairy Farmers of America, Schreiber Foods, Mother Dairy, Sodiaal, Land O’ Lakes, Mengniu, Morinaga Milk Industry, Saputo, Yili Group, and Kraft Heinz.
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