Functional
Flour Market: Overview
Functional
flours are kind of flour which are derived from a process of
combining cereal expertise through varietal selection with process
expertise. The process adopted for the production of functional flour
market depends on factors such as proficiency in grain size and the
creation of specific functionalities. Functional flours provide in a
comprehensive offering which is based on its source such as corn,
wheat, rice, oats rye, and legumes.
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Functional
Flours Market: Drivers & Restraints
The
major factors driving the growth of functional flours market are
growing demand of functional flour in a wide range of applications
ranging from bakery to gluten free products, rising health awareness
among consumers regarding consumption of healthy food, rising
disposable income and increasing urbanization. Moreover, functional
flour market is majorly driven by its wide range of usage in
ready-to-eat food and baked items. Functional flour is lower in fat,
as food made from flour comprise of extra fiber and protein, and also
consist of more nutritional benefits in comparison with food that is
prepared from the regularly used wheat flour. Furthermore, functional
flour is driven from multiple crops which is making an opportunity
for manufacturers to emphasis on marketing the property and novel
taste of functional flours. Sources such as amaranth and quinoa
provide the gluten-free substitute to wheat flour customers suffering
from gluten intolerance, celiac disease, and wheat allergies. On the
other hand, key factors restraining the growth of functional flour
market such as labeling rules and stringent government regulations,
specifically for health claims, and gluten-free. Moreover, high cost
of raw material, such as products produced from domain source crops
are non-native to the region and are major interference to the growth
of functional flour market.
Functional
Flours Market: Market Segmentation
The
mixed functional
flours market is segmented into six parts based on the type of
functional flour, source type, forms, application, distribution
channels, and geography.
Based
on the type of functional flour the functional flours market is
segmented into:
- Pre-cooked Flour
- Specialty Flour
Based
on the source type the functional flours market is segmented into:
- Wheat
- Corn
- Rice
- Rye
- Peanut
- Sprouted Grain
- Tapioca
- Others
Based
on the forms the functional flours market is segmented into:
- Multi benefit functional flour
- Granulated Functional flours
- Waxy Functional Flours
- Instant Formula Delta tocopherols
Based
on the application type the functional flours market is segmented
into:
- Bakery products
- Breakfast cereals
- Dairy products and other beverages
- Snacks
- Pasta
- Spreads & Seasoning bases
- Infant food product
- Gluten free products
- Others
Based
on the type of distribution channels functional flours market is
segmented into:
- Internet Retailing
- Mass Retailers
- Direct Selling
- Others
Functional
Flour Market: Regional Outlook
Regarding
geography, functional flour market has been categorized into five key
regions including North America, Western Europe, Eastern Europe,
APEJ, Japan, Latin America, and the Middle East & Africa.
Functional flour market is expected to register healthy CAGR during
the forecast period. Asia-Pacific represents the significantly high
market share and grow with comparatively high CAGR in forecast
period. In terms of revenue, Western Europe leads the overall
functional flour market attributed to two factors such as higher per
capita consumption of flour and greater average selling price.
Moreover, bakery products and fast food are in high demand in Western
Europe, ensuing in increased demand for functional flour in the
region. In addition, rise in per capita income also supports the
growth of functional flour market in this region. The functional
flour market is projected to register healthy growth due increasing
end-user application across globe. Functional flour market for Asia
Pacific is also expected to witness rapid growth during the forecast
period primarily attributed to the growth of flour market, especially
in China and India. Moreover, advancements in the food service and
food processing industry drive in new opportunities for functional
flours market players in the region.
Functional
Flour Market: Key Players
Some
of the key players identified in the functional flour market are:-
- Cargill, Incorporated
- Archer Daniels Midland Company
- Bunge Limited
- Associated British Foods plc
- General Mills, Inc.
- The Scoular Company
- AGRANA Beteiligungs-AG
- The Hain Celestial Group, Inc.
- SunOpta, Inc.
- Parrish and Heimbecker, Limited
- Others
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