Gruyère
is one of the finest cheese majorly used in culinary. It is a hard
textured yellow color cheese originated from Switzerland named after
the town in Switzerland. It is an excellent source of protein,
calcium, and essential fatty acids. Gruyère, the Swiss cheese is
used to make food products such as fondue, Tarts, pies, hot
sandwiches, soufflés, and gratins. It is known for its creaminess
and is a good melting cheese. Also, it is also broadly used as a
table cheese. Similar to other Alpine or Swiss cheeses, gruyère is
served with wines and beers like Riesling, Merlot, Sauvignon Blanc
and Beaujolais. Production of gruyere is comparatively less than
other cheese because of adherence to high standard quality during
manufacturing, packaging, and storage. It is prepared by curing raw
milk for six months than it is aged for several months to gain mildly
nutty, earthy flavor. Gruyère is available in ranges, such as
Beaufort and Comte. Gruyère substitutes are available in the cheese
market among which French cheese is considered to be nearly
identical. Other substitutes available in the market include Gouda,
plain Swiss, fontina, appenzell, abondance, mild provolone,
emmentaler, cantal, raclette or graviera.
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Global
Gruyère Market: Drivers & Restraints
The
ever growing demand for cheese in food products and as a table cheese
with the variety of liquor has enhanced the growth of Gruyère cheese
across the globe particularly in Europe and nearby regions. Being a
tourist destination, many tourists around the world visit the
Switzerland places to taste the variety of wine, cheese, and
chocolate. Therefore the range of Swiss cheeses is getting recognized
globally especially as a luxury food.
Another
major factor that drives gruyere market is the reduction of cheese
trade barrier between Europe (EU) and Switzerland. In 2007, due to
the agreement between World Trade Organization and Europe, left
Switzerland government to open their cheese market worldwide. The
Swiss government also reduced export subsidies and protective duties
as well as eliminated milk price guarantees and quotas to enhance
their dairy product market. Because of free cheese trade between
Switzerland and Europe open the opportunities for food & beverage
sector key players to get varieties and qualities at a lower price.
Although
demand for gruyère cheese in the market is recognizable; but tight
competition with other cheese, availability of many gruyere
substitutes in food market are some major restraint that holds
gruyere’s
market.
Global
Gruyère Market: Segmentation
The
global gruyère market is segmented by its product types, end users
and distribution channels.
Based
on its products type, gruyère market is segmented into:
- Gruyère AOP “Classic”
- Gruyère AOP Réserve
- Gruyère d'Alpage AOP
- Gruyère AOP Bio
- Gruyere de Comte (French version)
- Austrian Alps Gruyere
Based
on its end use, gruyère market is segmented into:
- Industrial
- Commercial
Based
on its distribution channel, gruyère market is segmented into:
- Internet retailing
- Mass Retailing
- Direct Selling
- Others
Global
Gruyère Market: Regional Outlook
Based
on the geographies, the global gruyère market is segmented into
seven regions; namely, North America gruyère market, Latin America
gruyère market, Eastern Europe gruyère market, Western Europe
gruyère market, Asia Pacific excluding Japan gruyère market, Japan
gruyère market and the Middle East & Africa gruyère market.
Free cheese trade between Europe and Switzerland made Eastern and
Western Europe leading region in the market of gruyère cheese
globally, neighboring countries such as Germany, France, and Spain
are the prominent consumers of this luxury cheese. High-end
preference of Swiss cheese in restaurants of US and Canada made North
America, second largest consuming region of gruyère cheese.
Global
Gruyère Market: Key Players
Few
of the market players accounting on gruyère market includes La
Maison Du Gruyere, Wisconsin cheese, Bel UK, Bradburys, Castelli,
Harvey & Brockless, Emmi, Eurilait, Golden Acre Dairy Foods,
Interprofession du Gruyère, Lactalis, Arla, Norseland Ltd, Anthony
Rowcliffe & Son, The Pimpernel Wharf, and Savencia Fromage &
Dairy.
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