Flavored and Functional Water Market to be worth US$36.7 bn by 2019

According to a recent market research report published by Transparency Market Research, the global flavored and functional water market is estimated to expand at a CAGR of 11.50% during the period from 2013 to 2019. The report, titled “Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013-2019,” projects the global flavored and functional water market to be worth US$36.7 bn by 2019. The overall market was worth US$17.2 bn in 2012.

Flavored and functional drinks contain herbs, amino acids, vitamins, and minerals and are highly preferred by health-conscious consumers. The high rate of urbanization, coupled with a rise in disposable incomes, has boosted the growth of the global flavored and functional water market.

The rapidly increasing prevalence of obesity has led to growing concerns among consumers to maintain a healthier lifestyle and reduce intake of aerated drinks that contain a high amount of sugar. The growing geriatric population has also fuelled the demand for flavored and functional water. However, increasing campaigns against packaging bottles will restrain the growth of the market during the forecast horizon. Balancing flavor, function, and sugar quantity in flavored and functional water is one of the major challenges faced by the market players. Introduction of substitute products will also hamper the growth of the market in the near future. The overall flavored and functional water market has a huge opportunity to grow across emerging markets.

On the basis of product type, the market has been segmented into flavored water and functional water. The report analyzes the expansion of the global flavored and functional water market in terms of index of appeal, market size, and growth rate. The most widely preferred flavored and functional water flavors are cherry, orange, peach, apple, lemon, and mixed flavors.

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The report studies the flavored and functional water market across four key regions: Asia Pacific, Europe, North America, and Rest of the World. The U.S. leads the demand from the market in North America, while Italy, Germany, France, and the U.K. contribute massively towards the growth of the flavored and functional water market in Europe. The market is anticipated to grow robustly across the Middle East, Asia, and Latin America owing to the growing consumer awareness about healthy beverages. In Asia Pacific, India, Japan, and China are the key markets for flavored and functional water. The demand from China is particularly high, as the rapid expansion of the industrial sector has polluted water supplies, thereby fuelling the demand for bottled water and other flavored and functional water products.

Describing the competitive landscape, the report profiles some of the key players in the global flavored and functional water market such as Nestle S.A., Groupe Danone, PepsiCo, The Coca-Cola Company, Hint Water, Kraft Foods, New York Spring Water, Sunny Delight Beverages Company, and Balance Water Company. The report further provides insightful information about the players, including their product catalogs, financial performance, and strategic developments.

The Global Flavored and Functional Water Market has been segmented as:

Global Flavored and Functional Market, By Geography:

• North America
• Europe
• Asia Pacific
• Rest of World (RoW)