Global Flavored and Functional Water Market: Growing Incidence of Obesity to Stimulate Growth, says TMR

The presence of a large number of regional and local players and the low degree of product differentiation renders the global flavored and functional water market highly fragmented and competitive in nature. The primary focus of market participants is product differentiation through the use of innovative ingredients and packaging, finds Transparency Market Research (TMR) in a new study. Some of the prominent players operating in the market are Hint Water, The Coca-Cola Company, Nestle SA, PepsiCo, Groupe Danone, and New York Spring Water.

“A large number of key players are entering into partnerships with regional players to enhance their product expertise and innovation. This strategy also helps them in increasing their geographical outreach,” says the author of the study. The global flavored and functional market is expected to reach a valuation of US$36.7 bn by 2019 from US$23.8 bn in 2015, expanding at a significant CAGR of 11.50% between 2013 and 2019.

Asia Pacific to Remain Dominant through 2019

On the basis of product, the flavored water segment will exhibit a greater CAGR than functional water, owing to the increasing inclination towards products that offer both health benefits and taste. Geographically, Asia Pacific will be at the forefront of growth until 2019, representing 44% of the overall market. The rapid urbanization and rising disposable income have heightened awareness regarding flavored and functional water in the region.

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Rising Health Consciousness among People Owing to Changing Lifestyles to Bolster Demand

The World Health Organization states that the number of obese children below the age of five is expected to reach 70 million by 2025 from 42 million in 2013. Due to the rising concerns regarding obesity and numerous diseases related to obesity, the inclination towards low-calorie drinks has increased substantially over the past few years. This, in turn, has an inevitable positive impact on the global market for flavored and functional drinks.

“Rapid urbanization, changing lifestyles, and rising disposable income are prompting people around the world to become more health conscious, which is translating into the greater uptake of flavored and functional water,” says a TMR analyst. Manufacturers are also taking increasing efforts to develop healthier drinks that better adapt to the demands of customers, which is working in favor of the market. Besides that, the growing global population of geriatrics is also stoking the growth of the flavored and functional market.

Increasing Aversion towards Use of Plastic Bottles to Hamper Growth Prospects

The global flavored and functional water market is largely influenced by the dynamics of the global bottled water industry. The increasing opposition to the use of plastics in packaging along with the growing awareness pertaining to environmental conservation is adversely affecting the use of plastic bottles. This, in turn, is inhibiting the growth of the global flavored and functional water market.

Despite the increasing shift towards healthier lifestyles, the availability of low-cost carbonated drinks is negatively impacting the growth of the market. In addition, the presence of high concentration of sugar in various flavored and functional water products is hampering the very purpose of consuming these products. However, lucrative growth opportunities offered by emerging countries are likely to encourage manufacturers to tap on these regions, thereby allowing the global flavored and functional water market to gain significant momentum in the near future.

This information is based on the findings of a report published by Transparency Market Research titled “Flavored and Functional Water Market (Product - Flavored Water and Functional Water) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013–2019.”

The global flavored and functional water market is segmented as follows:

Global Flavored and Functional Water Market, by Product

• Flavored Water
• Functional Water

Global Flavored and Functional Water Market, by Geography

• Europe
• North America
• Asia-Pacific
• Rest of the World

Flavored and Functional Water Market: Increasing Prevalence of Obesity Boosts Demand for Market

According to a recent market research report published by Transparency Market Research, the global flavored and functional water market is estimated to expand at a CAGR of 11.50% during the period from 2013 to 2019. The report, titled “Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013-2019,” projects the global flavored and functional water market to be worth US$36.7 bn by 2019. The overall market was worth US$17.2 bn in 2012.

Key players are partnering with other brands to combine innovation and renovation capabilities with product expertise. Case in point: Nestle signed an agreement with Yinlu Foods Group in China. This has helped Nestle to integrate its innovation capability with Yinlu’s entrepreneurship and consumer understanding, enabling the production of affordable products for the consumers in China.

According to the research report, the global flavored and functional water market is expected to rise at a CAGR of 11.5% from 2013 to 2019. The overall market value is projected to reach US$36.7 billion towards the end of 2019. The market’s growth is attributed mainly to rising obesity rates, increasing global population, and change in consumer perception towards healthier drinks. More and more consumers are beginning to be attracted towards functional drinks that are high in vitamins, minerals, herbs, and amino acids. Functional drinks are being preferred over conventional aerated drinks due to the former being priced at a more competitive level. Common flavors in the global flavored and functional water market are peach, apple, cherry, lemon, and orange, along with mixed fruit flavor. One of the key marketing and manufacturing factors that promote the functional drinks market is the fact that they do not use preservatives or caffeine and are prepared without carbonation.

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Other factors contributing towards the growth of the global flavored and functional water market are rapid urbanization and increasing disposable incomes. The former holds true especially for countries in Asia, the Middle East, and Latin America. One of the direct reactions of heavy urbanization is growing health awareness, which has caused many to be averse to aerated drinks and partial towards functional beverages. The market receives an additional boost in China due to poor water management that results in polluted water supply in agricultural and industrial areas. Key players have been quite proactive in promoting their functional drinks to a consumer base that is growing largely out of health concerns.

Emerging economies in Asia Pacific, the Middle East, and Latin America are witnessing rapid urbanization and increasing disposable income. This is working in favor for the global flavored and functional water market. Urbanization and the rising disposable income have led to a heightened awareness among consumers regarding benefits of consuming products intended for their well-being. Thus, market players can focus on these emerging economies and grow in the market.

Healthy living has become one of the important objectives of a consumer, as there is a heightened consciousness regarding fitness and appearance. Banking on this, manufacturers are developing flavored and functional water products that are developed targeting the wellbeing market. These products include appetite suppressants and anti-aging beverages.

Healthy Living Trend to Open New Avenues of Opportunity in Flavored and Functional Water Sales, Says TMR

The global flavored and functional water market is fragmented in nature. The main focus of industry players is product differentiation through use of different ingredients and innovative packaging. This is because the possibility of product differentiation is low to medium, as most players offer the same products, states a new report by Transparency Market Research (TMR). The threat of new entrants is expected to be low. Leading players in the market include: Nestle SA, The Coca-Cola Company, Groupe Danone, PepsiCo, Hint Water, and New York Spring Water.

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Key players are partnering with other brands to combine innovation and renovation capabilities with product expertise. Case in point: Nestle signed an agreement with Yinlu Foods Group in China. This has helped Nestle to integrate its innovation capability with Yinlu’s entrepreneurship and consumer understanding, enabling the production of affordable products for the consumers in China.

Increasing Prevalence of Obesity Boosts Demand for Flavored and Functional Water

According to the WHO, the number of obese children below the age of five was 42 mn across the globe in 2013 and this figure is expected to rise to 70 mn by 2025. With growing concerns over obesity and diseases associated with obesity, the preference for low calorie drinks has risen considerably over past few years. As such, flavored and functional water provide a healthier option for the health conscious people.

Changes in lifestyle and urbanization of people have resulted in the population becoming more health conscious, thus propelling the demand for flavored and functional water. Manufacturers are also taking a conscious effort by aligning themselves with the demands of customers, and developing healthier beverages. Moreover, it has been found that the demand for flavored and functional water is particularly high among the geriatric population. All these factors are boosting the demand for these beverages across the globe.

Companies Need to Worry about Campaigns against Plastic for Packaging

Various public campaigns against use of plastics in packaging are causing problems for the flavored and functional water market. Environmental groups feel threatened by the growth in the bottled water industry as it leads to high amount of PET bottle waste. Moreover, a growing segment of the urban society that possesses increased awareness regarding environmental conservation has started avoiding plastic bottles. This is expected to hamper the growth of the market.

The demand for flavored and functional water is threatened by the availability of low cost carbonated drinks. Additionally, the presence of high amount of sugar in some of the flavored and functional water products is negating the very purpose of consuming these products. Thus, the high sugar content is hampering the growth of the flavored and functional water market.

Emerging Markets Offer Opportunity for Manufacturers

Emerging economies in Asia Pacific, the Middle East, and Latin America are witnessing rapid urbanization and increasing disposable income. This is working in favor for the global flavored and functional water market. Urbanization and the rising disposable income have led to a heightened awareness among consumers regarding benefits of consuming products intended for their well-being. Thus, market players can focus on these emerging economies and grow in the market.

Healthy living has become one of the important objectives of a consumer, as there is a heightened consciousness regarding fitness and appearance. Banking on this, manufacturers are developing flavored and functional water products that are developed targeting the wellbeing market. These products include appetite suppressants and anti-aging beverages.

By geography, Asia Pacific is expected to lead and account for 44% of the global flavored and functional water market by 2019. By product, flavored water is expected to grow at a significant pace in the coming years. According to the report, the global flavored and functional water market was worth US$23.8 bn in 2015 and is expected to be worth US$36.7 bn by 2019.

This information is based on the findings of a report published by Transparency Market Research titled “Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019.”

The global flavored and functional water market is segmented as follows:

Geography

• Europe
• North America
• Asia-Pacific
• Rest of the World

Product

• Flavored Water
• Functional Water

Flavored and Functional Water Market to be worth US$36.7 bn by 2019

According to a recent market research report published by Transparency Market Research, the global flavored and functional water market is estimated to expand at a CAGR of 11.50% during the period from 2013 to 2019. The report, titled “Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013-2019,” projects the global flavored and functional water market to be worth US$36.7 bn by 2019. The overall market was worth US$17.2 bn in 2012.

Flavored and functional drinks contain herbs, amino acids, vitamins, and minerals and are highly preferred by health-conscious consumers. The high rate of urbanization, coupled with a rise in disposable incomes, has boosted the growth of the global flavored and functional water market.

The rapidly increasing prevalence of obesity has led to growing concerns among consumers to maintain a healthier lifestyle and reduce intake of aerated drinks that contain a high amount of sugar. The growing geriatric population has also fuelled the demand for flavored and functional water. However, increasing campaigns against packaging bottles will restrain the growth of the market during the forecast horizon. Balancing flavor, function, and sugar quantity in flavored and functional water is one of the major challenges faced by the market players. Introduction of substitute products will also hamper the growth of the market in the near future. The overall flavored and functional water market has a huge opportunity to grow across emerging markets.

On the basis of product type, the market has been segmented into flavored water and functional water. The report analyzes the expansion of the global flavored and functional water market in terms of index of appeal, market size, and growth rate. The most widely preferred flavored and functional water flavors are cherry, orange, peach, apple, lemon, and mixed flavors.

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The report studies the flavored and functional water market across four key regions: Asia Pacific, Europe, North America, and Rest of the World. The U.S. leads the demand from the market in North America, while Italy, Germany, France, and the U.K. contribute massively towards the growth of the flavored and functional water market in Europe. The market is anticipated to grow robustly across the Middle East, Asia, and Latin America owing to the growing consumer awareness about healthy beverages. In Asia Pacific, India, Japan, and China are the key markets for flavored and functional water. The demand from China is particularly high, as the rapid expansion of the industrial sector has polluted water supplies, thereby fuelling the demand for bottled water and other flavored and functional water products.

Describing the competitive landscape, the report profiles some of the key players in the global flavored and functional water market such as Nestle S.A., Groupe Danone, PepsiCo, The Coca-Cola Company, Hint Water, Kraft Foods, New York Spring Water, Sunny Delight Beverages Company, and Balance Water Company. The report further provides insightful information about the players, including their product catalogs, financial performance, and strategic developments.

The Global Flavored and Functional Water Market has been segmented as:

Global Flavored and Functional Market, By Geography:

• North America
• Europe
• Asia Pacific
• Rest of World (RoW)

Global Flavored and Functional Water Market to Rise at 11.50% CAGR, Fuelled by Rapid Urbanization in Emerging Economies

Flavored and functional water belongs to the market segment of beverages, but it is marketed as water. The product contains added elements such as natural or artificial flavors, sweeteners, and vitamins. The global flavored and functional water market benefits from the healthy image often associated with the functional and perceived benefits of water. Flavored and functional water is rapidly emerging as a healthier alternative in the ready-to-drink beverages market. This contemporary beverage alternative is already making its mark among consumers who refrain from satiating their thirst with artificial flavored or carbonated drinks owing to the increasing health concerns associated with the latter. As reported by Transparency Market Research in its latest report, the global flavored and functional water market, which in 2012 was estimated at US$17.2 bn, is anticipated to reach US$36.7 bn in 2019. The market will therefore rise at an impressive CAGR of 11.50% between 2013 and 2019.

Browse full Flavored and Functional Water Market report at:http://www.transparencymarketresearch.com/flavored-functional-water.html

Rapid Urbanization and Rising Health Concerns Boost Global Flavored and Functional Water Market

Behind the exponential growth of the flavored and functional water market on a global front, increasing obesity rates and rapid urbanization plays a major role. Furthermore, the demand for functional water has also gained a significant impetus from the rising aging population worldwide. Whilst flavored water falls under the category of bottled mineral, purified, or spring water containing a certain percentage of flavors, functional water is best defined as a derivative of flavored water containing functional ingredients such as vitamins, botanicals, oxygen, and minerals. The most common flavors in which flavored and functional water is available are orange, cherry, apple, peach, and lemon.

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Asia Pacific and Latin America and the Middle East are emerging as Lucrative Regional Markets for Flavored and Functional Water

Despite challenges, including the threat of substitutes, that the industry may face, the flavored and functional water market is likely to capitalize on the increasing opportunities in emerging markets such as Latin America and the Middle East and Asia Pacific. The market is also anticipated to be hindered by ongoing campaigns against packaging bottles. Nevertheless, increasing disposable income of the population located in emerging economies and rapid urbanization of these regions will give a significant momentum to the market. In 2012, Italy, Japan, Germany, and the U.S. were identified as the leading markets for flavored and functional water. However, it is the Asia Pacific market that is anticipated to exhibit a double-digit CAGR in the forthcoming years.

One of the direct outcomes of rapid urbanization is growing awareness about health, which has impelled many to be averse to aerated drinks while being partial to functional beverages. According to research surveys, the global flavored and functional water market is also boosted by demand from China due to the presence of poor water management in the country, resulting in polluted water supply in industrial and agricultural sectors alike. The prominent companies in the market, therefore, have been proactively promoting functional drinks in China to an expanding consumer base due to rising health concerns.

Competition from Substitute Drinks to Hamper Market Growth

Despite progressing positively, the global market for flavored and functional water witnesses competition from substitute drinks. The challenge of balancing flavor, function, and sugar quantity in the drinks is also a significant factor hampering the growth of the market to an extent.

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About Us

Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Contact

Mr. Atil Chaudhari

90 State Street, Suite 700

Albany, NY 12207

Tel: +1-518-618-1030

USA - Canada Toll Free: 866-552-3453

Email: sales@transparencymarketresearch.com

Website: http://www.transparencymarketresearch.com

Flavored and Functional Water Market will Grow at CAGR of 11.50% due to Increasing Health Concerns

Owing to the shift in demand towards healthier drinks and the growing global population, the market for flavored and functional water is increasing rapidly, states Transparency Market Research (TMR) in its newly published research report, titled ‘Flavored and Functional Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013-2019’.

The report states that the global flavored and functional water market is expected to reach US$36.7 bn by 2019 from a market value of US$17.2 bn in 2012. The market is likely to register a CAGR of 11.50% between 2013 and 2019. Some of the driving forces of this market are the increasing obesity rate, the growing geriatric population, high rate of urbanization, and rising number of health-conscious consumers. The constantly growing concern of consumers towards maintaining a healthier life and the emergence of various opportunities in the emerging markets are boosting the overall market.

Browse full Flavored and Functional Water Market report at:http://www.transparencymarketresearch.com/flavored-functional-water.html

Rapid urbanization and increasing disposable incomes in regions such as Asia, the Middle East, and Latin America have led to increased consumer awareness about better lifestyle options in terms of foods and beverages. Both these factors are rapidly driving the market for flavored and functional water around the world. The demand for flavored and functional water products is high in China, due to the expansion of its industrial as well as agricultural sectors. The rising activities in these sectors have resulted in polluted water supplies, which in turn have boosted the demand for bottled water and other flavored and functional water products.

Increasing income levels have enabled consumers to spend more on premium flavored and functional water products available in the market. This, in turn, provides a great opportunity for the market players to focus on developing high-quality products at attractive prices. According to the study report, flavored and functional drinks, which are high in herbs, vitamins, amino acids, and minerals, are increasingly being preferred over aerated drinks across many regions. One of the main factors behind this is that these drinks are reasonably priced on the market.

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In terms of market appeal, the report includes a comprehensive analysis of the global flavored and functional water market. It also studies the main factors used to judge the index of appeal, including overall market size, areas of expansion, and growth rate. The most commonly seen flavored and functional water flavors are apple, peach, orange, cherry, mixed flavors, and lemon. These drinks are highly preferred by consumers, as they do not contain any carbonation, preservatives, color, or caffeine. They are mainly consumed by health-conscious people opting for drinks that contain less preservatives and sugar.

In order to provide an accurate and balanced evaluation of the flavored and functional water market, the study report also studies various restraints upon the market, such as the mounting protests against packaging bottles, competition brought by other substitute drinks, and the challenge of balancing the sugar quantity in a drink with its health appeal.Some of the major companies in the flavored and functional water market covered in the study report are PepsiCo, The Coca-Cola Company, Kraft Foods, Groupe Danone, Nestle, and Sunny Delight Beverages Company.

Major geographies analyzed under this research report are:

• Europe
• North America
• Asia-Pacific
• Rest of the World

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About Us

Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Contact

Mr. Atil Chaudhari

90 State Street, Suite 700

Albany, NY 12207

Tel: +1-518-618-1030

USA - Canada Toll Free: 866-552-3453

Email: sales@transparencymarketresearch.com

Website: http://www.transparencymarketresearch.com