Increasing Consumption of Energy Drinks in Place of Carbonated Drinks to Boost Energy Drinks Market

A new market research report by Transparency Market Research, titled “Energy Drinks Market - Global Industry Size, Share, Trends, Analysis And Forecasts 2012 – 2018,” provides a deep understanding of the market for energy drinks. The study evaluates the market’s growth potential along with its chief areas of target. The report comprises data on the market’s size and trends and opportunities within the global energy drinks market. The current product developments as well as the expected advancements that may take place within the market have also been highlighted in this research study. The competitive landscape section of the report includes the chief market players dominant in the market, along with presenting their top strategies, product advancements, and market shares. The report evaluates the market on the basis of end user, trend, and distribution channel. Thus, the report is an extensive study providing answers to marketing managers, distributors, and suppliers within the energy drinks market.

As per the report, the increasing health benefits of energy drinks and the increasing health concerns amongst people are the prime factors fuelling the market for energy drinks in the forecast horizon. In addition, the rise in the number of athletes will also raise the demand for energy drinks. Furthermore, energy drinks are being consumed as a substitute to carbonated drinks owing to them being healthy substitutes to sugary carbonated drinks, thus augmenting the market’s growth. On the other hand, as per the report, the hazardous impact of certain energy drinks on children may impede the growth of the market in forthcoming years.

The sugar-free segment is poised to hold the largest share in the coming years for both the established as well as the upcoming companies in the market for energy drinks. Sugar-free and low-calorie drinks are particularly demanded by female consumers. In addition, the increasing proliferation of organic drinks within the energy drinks market will also impact the market positively in the coming years, as per this study.

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In terms of geography, the report segments the market into Asia Pacific, North America, Europe, and Rest of the World (RoW). Amongst these, in 2012, North America led the market with a share of over 35% in the market for energy drinks. On the other hand, the region of Asia Pacific held the second largest share of 30% in the market in the same year.

As mentioned in the report, the chief players operating in the global energy drinks market are Hansen Natural Corp., PepsiCo., Red Bull GmbH, Rockstar Inc., and The Coca - Cola Company, among others.