Busy
lifestyle and the increasing preference for convenience food make
ambient meat a popular choice, particularly among urban consumers.
Ambient meat refers to the processed meat that at normal temperatures
can be easily stored for a longer period of time. The processing
technique that ambient meat is put through prolongs its shelf life.
Usually, the meat is first dehydrated and its acidity is regulated.
It is then stored in an air-tight container to minimize the threat
from bacteria.
The
ambient
meat market
has been thriving over the last few years, mostly because ambient
meat is readily available in the market and is easy to cook. The
report on the ambient food market provides insights into its future
outlook across the globe. It provides a comprehensive overview of the
market, covering the market segmentation based on various parameters,
definition of these segments, and factors impacting its growth
trajectory. Regionally, the global ambient meat market is segmented
into Asia Pacific, North America, Europe, and Rest of the World.
To
provide a granular analysis of the prevailing vendor landscape, the
most prominent companies operating in the market are profiled. The
strategies these companies adopt and their impact on the overall
growth metrics are studied in detail. Using a SWOT analysis, the
strengths and weaknesses of the companies and threats and
opportunities they are likely to witness between 2013 and 2019 are
weighed out.
Overview
of Global Ambient Meat Market
With
people around the world becoming more cautious about their diet,
coupled with the growing demand for convenience food, the demand from
the global ambient meat market is anticipated to increase
exponentially in the forthcoming years. All types of bird meat as
well as red meat are available in ambient condition. However, it is
the market for red ambient meat that has been witnessing rising
demand worldwide.
The
pattern of meat consumption varies from one country to another.
Depending on the consumption of meat exhibited, Europe, Japan, North
America, and Oceania constitute the most lucrative markets for
ambient meat. Factors such as ambient meat having a longer shelf life
and the ability to be stored for a longer period of time enable the
market for the same to gain traction across the aforementioned
countries. Additionally, the ambient meat market capitalizes on the
same factors to gain competitiveness against the market for
traditional meat.
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The
ambient meat market is yet to reach its full potential and also
witnesses lucrative scope to penetrate the populated nations in Asia,
where demand for ambient meat is rising steadily. On the flip side,
the ambient meat market faces problems similar to those witnessed by
the meat industry. Meat consumption in a number of countries has
visibly subsided due to the increasing incidence diseases related to
meat consumption. Furthermore, vegetarianism campaigns by the UN also
work against the interests of the ambient meat industry.
Companies
Mentioned in Report
To
provide a holistic overview of the prevailing competitive landscape
in the market, the report profiles some of the most prominent
companies working therein. Valuable data is also obtained from the
financial reports of these companies. Some of the leading enterprises
operating in the market and profiled in the report include Volpi
Foods, Inc., Tokatsu Food Co., Marushin Food Co. Ltd., and Lingbao
Baolihao Food Industrial Co. Ltd.
Global
Ambient Meat Market, by Geography
- North America
- Europe
- Asia-Pacific
- Rest of the World
This
report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key
highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments
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