According
to the WHO, 1.5 mn deaths are directly associated with diabetes each
year. WHO statistics from 2014 also show that 13% of adults around
the world were suffering from obesity and 39% of adults were found to
be overweight. Wrong food habits and high calorie intake are the
prime reasons why an increasing number of people across the globe
suffer from ailments such as diabetes and obesity. Thanks to the
availability of low-calorie food, there is still hope for preventing
obesity. Low-calorie food uses artificial sweeteners in place of
sugar, thus developing the same amount of sweetness, but without the
use of sugar. The increasing awareness among people about health
issues and the rising incidence of diabetes and obesity have together
shaped the global
low-calorie food market.
Transparency
Market Research (TMR), a leading business intelligence firm, in its
recent report, mentions that the global market for low-calorie food
is set to expand at a CAGR of 5.9% for the period from 2014 to 2019,
reaching a total market value of US$10.4 bn by 2019. The
modern-day lifestyle, in which junk food is being consumed more than
ever, has given rise to the high incidence of obesity, which
consequently often leads to diabetes, propelling the demand for
low-calorie food. Consumers are increasingly beginning to view
low-calorie food as a feasible way to combat and even prevent obesity
and diabetes, thus fueling the low-calorie food market.
High
Prevalence of Obesity in Developed Nations Boosts the Market for
Low-calorie Food
Obesity
is rampant in developed nations such as the U.K., the U.S., and
Australia, where 20% of the population suffers from obesity. The
increase in the disposable income among the people in developed
nations allows them to conveniently stock up a wide variety of
low-calorie food, thus stimulating the market for low-calorie food.
Growing
Interest from Industry Participants Drives Low-calorie Food Market
Consumers
have, in recent years, become increasingly health-conscious and more
aware about the consequences of having sugary food and beverages. An
increasing number of consumers prefer and demand low-calorie salad
dressings, dairy products, low-calorie beverages, and sugar-free
chewing gum. This demand from the consumers has compelled the
participants of the food and beverages industry to make healthier
food, driving the market for low-calorie food.
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Evidence
of Artificial Sweeteners Being Unsafe Restrains Low-calorie Food
Market
Contrary
to the popular belief that low-calorie foods and beverages help lose
weight and prevent diabetes, an increasing amount of evidence shows
that artificial sweeteners such as aspartame can cause weight gain,
affect the blood glucose level, and even interfere with insulin
response. The growing evidence of artificial sweeteners being unsafe
is a major challenge faced by the low-calorie food market.
Another
factor that can restrain the market for low-calorie food is the high
price of low-calorie food. This is especially true for APAC and RoW,
making it difficult for market players to expand their operations in
these regions.
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Us
Transparency
Market Research (TMR) is a global market intelligence company,
providing global business information reports and services. Our
exclusive blend of quantitative forecasting and trends analysis
provides forward-looking insight for thousands of decision makers.
TMR’s experienced team of Analysts, Researchers, and Consultants,
use proprietary data sources and various tools and techniques to
gather and analyze information.
Our
data repository is continuously updated and revised by a team of
research experts, so that it always reflects the latest trends and
information. With a broad research and analysis capability,
Transparency Market Research employs rigorous primary and secondary
research techniques in developing distinctive data sets and research
material for business reports.
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