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Thursday, 17 March 2016

Rising Disposable Incomes in Developing Countries Drive Global Chocolate Market

Transparency Market Research offers an in-depth research report about the global chocolate market. The holistic research report examines the trends and dynamics in the global chocolate market and highlights the key market drivers and restraints.
The research report, titled “Chocolate Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019,” provides the readers with an assessment of the historical data and compares it with the current market scenario to map the trajectory of the market for the coming years. Additionally, the research report also uses SWOT analysis to point out the strengths, weaknesses, opportunities, and threats of the market. The industry experts have also used Porter’s five forces analysis to evaluate the threat of new entrants, the threat of substitute products or services, the bargaining power of customers, the bargaining power of suppliers, and the intensity of competitive rivalry.
In recent years, the global chocolate market has grown tremendously due to the increasing awareness about the health benefits of chocolate, which is rich in cocoa. Owing to these realizations, the global chocolate market is expected to grow at an accelerated pace in the near future. According to scientific studies, dark chocolate has the potential to avert cardiac diseases and other diseases, as this food product is rich in antioxidants.
 The global chocolate market is segmented on the basis of product and geography. The products available in this market are white chocolate, milk chocolate, and dark chocolate. Geographically, this market is segmented into Asia Pacific, North America, Europe, and Rest of the World.
In terms of regions, the chocolate market in Asia Pacific is likely to have a tremendous growth potential due to the acceptance of Western habits in several Asian countries. Furthermore, the market in Asia Pacific will also be driven by the increasing penetration of international brands, along with the success of local brands. The growing share of Asia Pacific in the overall chocolate market will also be attributable to the rise in the disposable income of residents of the developing countries in Asia Pacific such as India, China, South Korea, and Japan.
Some of the important players profiled in the global chocolate market are Hershey Foods Corp., Ghirardelli Chocolate Co., Ferrero Group, Moonstruck Chocolatier Co., Mars Inc., Kraft Foods, and Nestle SA. The research report provides a detailed analysis of the competitive landscape of the global chocolate market, the impact of regulatory analysis, and governing import and export policies. Additionally, the research report also explains the financial overview, product portfolio, business and marketing strategies, research and development activities, and investment outlook of these top players in the global chocolate market.

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