The
beer industry has majorly been a local industry, with only a few
companies having a substantial international presence. The
development of the beer industry started off in Western Europe and
later spread in Eastern Europe as well. However, the consumption
pattern is witnessed to be high in Eastern Europe as the region
covers the growing markets of Ukraine and Russia and several other
emerging beer
markets and therefore, the growth rate in this region seems
optimistic. On the other hand, Northern and Western Europe consist of
mature markets, thereby limiting the growth rate in these regions.
Beer consumption in Europe is high with beer being the most preferred
alcoholic beverage in the region. Moreover, beer offers several
health benefits, such as it keeps the kidney healthy, lowers
cholesterol, and cures insomnia.
Europe
is one of the major markets for beer globally. Increasing preference
of consumers for beer as an alcoholic beverage is one of the major
factors boosting the demand for beer in Europe. All the major brewing
companies operating in the beer market hail from Europe. Western and
Northern Europe with high market penetration is expected to have
stable growth throughout the forecast period. Ukraine and Russia are
the major countries fueling the demand for beer in Eastern Europe.
Owing to this factor, the manufacturers are trying to capture maximum
market share by providing product differentiation.
Europe
is the market leader in the beer industry because of the high
consumption rate of beer and also due to the high disposable income
of the consumers in the region. However, the markets in Northern and
Western Europe are mature, thus, restricting the growth rate in these
regions. The growth rates in countries such as Germany, Italy, and
France is expected to be flat or slightly declining during the
forecast period. The growth rate in Eastern Europe seems to be high
currently, because it covers the growing markets of Russia and
Ukraine and several other emerging markets
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Large
number of health benefits associated with consumption of beer in
stipulated limits is the major factor driving the demand for beer in
Europe. The consumption of beer limits cholesterol levels and
prevents kidney stones. In addition, increasing disposable income of
consumers post economic slowdown is also expected to fuel the demand
for beer in Europe. Availability of internal and external substitutes
is restraining the demand for beer. The internal substitutes of beer
include wine, vodka, rum and whiskey among others. Apart from this,
there are external substitutes such as non-alcoholic drinks including
dairy drinks, carbonated drinks, energy drinks and RTD tea and coffee
among others.
The
Europe beer market has been segmented on the basis of product types
into Ale Beer, Lager Beer and Stout Beer. Lager beer held the largest
market share in Europe beer market valued at USD 17.01 billion in
2014 and is expected to reach USD 20.05 billion by 2021 expanding at
a CAGR of 2.4% from 2015 to 2021.
The
market has been further classified on the basis of country into
Germany, U.K., France, Italy, Spain and Rest of Europe. Germany held
the largest market share in Europe beer market. In terms of revenue
beer market in Germany was valued at USD 36.22 billion in 2014 and is
expected to reach USD 40.65 by 2021 expanding at a CAGR of 1.7% from
2015 to 2021. However, France is the fastest growing market for beer
valued at USD 11.71 billion in 2014 and is expected to reach USD
15.59 billion expanding at a CAGR of 4.2% from 2015 to 2021.
The
beer market in Europe is dominated by some major players operating in
this market. Product innovations, mergers and acquisitions, joint
ventures and partnerships are some of the key strategies adopted by
these players to sustain in the beer market. Anheuser-Busch InBev,
SAB Miller PLC, Diageo, Heineken N.V and Carlsberg Group among others
are the key players operating in the Europe beer market.
Contact
Mr.
Sudip S
90
State Street, Suite 700
Albany,
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Tel:
+1-518-618-1030
USA
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