Despite
being a multibillion-dollar industry, the rising awareness among
consumers about the dangers associated with microwaving foods packed
in plastic wraps or containers is anticipated to suppress the
microwaveable foods market’s growth to an extent. Certain
plasticizers such as BPA and phthalates are endocrine disrupters,
which have an adverse impact on the human health since they mimic
human hormones. To ensure safety of the population, the U.S. FDA
closely monitors and regulates the plastic containers used for
packaging in the food and beverages industry. It is mandatory for the
manufacturers in the industry to conduct proper tests to ensure that
the containers meet the stringent FDA standards.
For
the purpose of the study, the global microwaveable foods market is
segmented on the basis of geography and technology. The report
presents a comprehensive overview of the market, covering aspects
related to the prevalent dynamics and growth opportunities. It
includes an in-depth analysis of the growth drivers and restraints
impacting the market’s growth trajectory.
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Full Report with TOC :
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The
report also conducts a holistic opportunity analysis of the global
microwaveable foods market. The assessment includes value chain
analysis, market sizing research, development trends assessment, and
information on pricing strategy intended to assist enterprises in
developing a more flexible approach, enabling them to stay ahead of
the competition in the global microwaveable foods market.
Overview
of Global Microwaveable Foods Market
Despite
witnessing the economic slowdown across major regional markets, the
global microwaveable foods market exhibited sustainable growth in the
last decade. This growth trend is likely to continue through the
report’s forecast period. High demand for convenience food
worldwide is the key factor boosting the global market for
microwaveable foods.
The
rising population of working women, paradigm shift in lifestyle
habits and shopping preferences, and easy availability of a wide
range of microwaveable foods are the other primary factors fuelling
demand from the global microwaveable foods market. Due to the
prevalence of cut-throat competition, the prominent firms are
focusing on broadening their product offerings to suit the dynamic
consumer preferences.
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Based
on product type, the global microwaveable foods market can be
segmented into shelf stable microwaveable food, chilled food, and
frozen food. Of these, the segment of frozen microwaveable food is
exhibiting robust growth and is poised to dominate the market in
forthcoming years. Factors such as the launch of innovative
technologies intended to make lives more convenient are fuelling the
demand for frozen microwaveable foods.
Regionally,
the global market for microwaveable foods market is segmented into
Asia Pacific, Europe, North America, and Rest of the World. Of these,
North America and Europe dominate the global microwaveable foods
market. The U.S. has emerged as the most lucrative market for
microwaveable foods in North America due to the development of
innovative meal solutions and unwillingness among consumers to cook
fresh meals on a daily basis.
The
market is also anticipated to witness a rising demand for
microwaveable foods from Central America, Asia Pacific, and South
America.
Companies
mentioned in the research report
Enterprises
operating in the global microwaveable foods market compete in terms
of innovation. Hence, the market provides viable opportunities for
new players to attain a significant share in the market in the near
future. Key players in the market include McCain Foods, H.J. Heinz,
Pinnacle Food Group LLC, Gunnar Dafgård AB, Kellogg Company, Windsor
Frozen Foods, General Mills Inc., Campbell Soup Company, and Birds
Eye Foods Inc.
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Markets:http://www.transparencymarketresearch.com/food-beverages-market-reports-4.html
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