A
new market intelligence study by Transparency Market Research
presents a detailed overview of the global
microwaveable foods market. The report is titled “Microwaveable
Foods Market - Global Industry Size, Share, Trends, Analysis And
Forecasts 2012 - 2018.” The market research study provides a
comprehensive analysis of the growth drivers, factors limiting
growth, current trends, market structure, and projections of the
market for the period from 2012 to 2018.
Foods
that can be cooked or heated up in a microwave oven are called
microwaveable foods. Microwaveable foods are witnessing high demand
from working women as they are convenient to cook and consume for
women who spend a lot of time out of their home. The changing
lifestyle habits are also contributing to the rising adoption of
microwaveable foods. A change in shopping preferences and the easy
availability of microwaveable foods have helped the global
microwaveable foods market grow. Another factor promoting the growth
of the market is the growing competition between major companies
manufacturing microwaveable foods. The increased competition between
the companies has ensured that there are frequent new product
offerings to suit the changing preferences of consumers across the
globe.
Although
the market for microwaveable foods is enormous, the rising awareness
among people regarding the health-related dangers related to
microwaveable foods is expected to restrain the growth of the market.
Microwaveable foods are packed in plastic wraps or plastic
containers, both of which pose a grave threat to the health of the
consumer. The plasticizers used in the packaging, such as phthalates
and BPA, are known to be endocrine disrupters and hence have a
negative impact on the health of the consumers. These plasticizers
mimic human hormones, which creates an adverse situation in the body.
Thus, the U.S. FDA oversees and controls the plastic wraps and
containers used in the packaging of microwaveable foods. Meeting the
stringent standards of the FDA is thus one of the challenges faced by
players in the global microwaveable foods market.
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For
the purpose of clear understanding, the report segments the global
microwaveable foods market on the basis of product type and
geography. On the basis of product type, the microwaveable foods
market is segmented into chilled food, frozen food, and shelf
microwaveable food. Out of these, the frozen microwaveable foods
market is currently exhibiting a high growth rate and is expected to
dominate the market during the period from 2012 to 2018. The growth
of the frozen microwaveable foods segment can be attributed to the
convenience they offer.
Geographically,
the global microwaveable foods market is segmented into North
America, Europe, Asia Pacific, and Rest of the World. Out of these
regions, Europe and North America dominate the market, with the U.S.
being the most profitable market for microwaveable foods in North
America, owing to the innovation of new, attractive solutions to
meals. The unwillingness among the region’s population to cook food
is also a driving force for the microwaveable foods market in the
U.S.
Some
of the key players studied in the report are: McCain Foods, Pinnacle
Food Group LLC, H.J. Heinz, Kellogg Company, Gunnar Dafgård AB,
Windsor Frozen Foods, Campbell Soup Company, Birds Eye Foods Inc.,
and General Mills Inc.
