Global
Energy Drinks Market: Overview
Sports
and energy drinks have transitioned from being a niche product to one
of the fastest growing product categories in the global soft drinks
market. This change has primarily been brought about by a growingly
evident consumer focus on health and fitness. Moreover, as the
consumption of aerated drinks heads for a visible decline in many
important markets of the world, the time is ripe for energy drinks to
make a mark in terms of both volume sales and revenue.
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With
energy drinks no longer being the preserve of athletes and
sportspersons, the coming years will bring new consumers into the
folds of the global energy drinks market. This factor will play a key
role in enabling the global energy drinks market rise at a
double-digit CAGR between 2016 and 2024, analysts opine.
The
report maintains a sharp focus on the changing trends within the
energy drinks market, with a special emphasis on spotting emergent
product categories. A region-wise outlook helps companies spot
opportunities that will prove profitable to companies, both local and
international. A detailed analysis of the competitive shares of the
leading market players is yet another highlight of the report. The
key criteria for segmentation are: Product type, end users,
distribution channels, and geography.
Global
Energy Drinks Market: Trends and Opportunities
With
consumers across all demographic categories increasingly being drawn
toward products that offer health benefits, clever marketing and
branding will remain crucial to the success of energy drinks brands
worldwide. Moreover, with consumers consciously cutting down on the
consumption of sugar-sweetened drinks and the number of diabetics
rising worldwide, a massive opportunity is shaping up in the
sugar-free energy drinks market, the report finds. At the same time,
the obesity pandemic will give a fillip to low-calorie energy drinks.
Packaging
will be a defining trend in the energy drinks market, becoming nearly
as important as improved product formulation. As more energy drinks
bustle for space on retail shelves, packaging will be a definite
purchase influencer for consumers. While the market carries a
positive long-term growth outlook, companies need to reassess their
product formulas to overcome negative publicity related to
potentially harmful ingredients in their products.
Global
Energy Drinks Market: Region-wise Insight
The
global
energy drinks market is broadly segmented on the basis of
geography into North America, Asia Pacific, Europe, Latin America,
and the Middle East and Africa. The dynamic economies of countries in
Asia Pacific and Latin America, coupled with a young consumer base,
will drive sales of energy drinks in these regions.
However,
companies are recommended to not entirely shift their focus from
mature markets such as those in North America and Western Europe,
where consumers are ditching sodas for healthier alternatives.
Overall, the demand for greater functionality in drinks will be a
defining demand driver in the energy drinks market.
Global
Energy Drinks Market: Key Players
The
leading companies in the global energy drinks market are: PepsiCo,
Hansen Natural Corp., Red Bull GmbH, and The Coca-Cola Company.
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