After
nearly a century of aggressive research and thousands of
publications, experts are yet to confirm the physiological functions
of tocepherol, alternatively known as vitamin E. However, available
evidence suggest its role in cell homeostasis occurring through the
modulation of specific genes involved in inflammatory, proliferative,
metabolic, and antioxidant pathways.
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Due
to the potential benefits of tocopherols in the treatment of diseases
such as Parkinson’s disease, neurogenic problems, lung cancer,
Huntington's chorea, oral cancer, restless leg syndrome, and others,
their demand has been persistently rising over the past few years.
Spurred by factors such as the rising health consciousness among
people living around the world, a rapidly graying population, and the
rising adoption across the pharmaceutical and animal feed industry,
Transparency Market Research (TMR) projects the global mixed
tocopherol market to exhibit a positive 4.6% CAGR between 2016 and
2024. TMR forecasts the market to reach US$3.04 bn by the end of
2024. It was valued at US$2.03 bn at the end of 2015.
Q:
Which regional segments will prove most lucrative for global mixed
tocopherol market?
A:
Presently, North America and Europe are at the forefront of the
global mixed tocopherol market. These regions collectively held over
60% of the overall market in 2015. Of these, Europe emerged as the
dominant regional segment. However, TMR forecasts the Asia Pacific
market for tocopherol to expand at a higher pace than other regions
in the forthcoming years.
The
rising consumption of tocopherol across diverse industries, such as
pharmaceutical, cosmetics, and animal feed, will boost the Asia
Pacific market. It will also gain from the vast and easy availability
of sources of raw materials such as coconut or palm oil in the
region.
Q:
What factors will encourage sales of mixed tocopherol worldwide?
A:
Mixed tocopherol producers are primarily capitalizing on the
increasing geriatric population and the rising demand for health
supplements. With people around the world becoming more concerned
about their health and well-being, the consumption of mixed
tocopherol is expected to rise.
Tocopherol-rich
health supplements have become more popular among the younger
population looking to increase their physical endurance and gain
muscle mass. Likewise, the demand for alpha tocopherol supplements is
rising among aged people since they improve bone density thus
reducing the chances of fractures. Benefits offered alpha tocopherols
are validated by acclaimed health publications such as the American
Journal of Clinical Nutrition. A recent report published in the
journal has linked daily consumption of alpha topcopherol-based
supplements with over 22% reduction in the risk of bone fracture
among adults.
Spurred
by the aforementioned factors, besides rising awareness about its
benefits in beauty and skin care, tocopherol producers are expected
to witness rising demand in the near future.
Q:
What strategies have proven most lucrative for enterprises operating
in the mixed tocopherol market?
A:
Accounting for a significant share in the market, DSM N.V. enjoyed
dominance in the global mixed tocopherol market in 2014. In order to
gain a competitive advantage amidst a high level of consolidation,
leading players are highly reliant on innovation and research and
development. They are also focusing on the launch of new products to
gain a competitive edge in the market.
For
instance, in December 2015, Archer Daniels Midland Company (ADM), one
of the largest food ingredient providers in the world, strengthened
its product offerings by launching vitamin E products called Novatol
Sunflower Vitamin E Succinate and Novatol Sunflower 5-67 Vitamin E.
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