Humectants
are ingredients that retains and absorbs moisture from surrounding
(air) into the object’s surface. It keeps the surface of the object
hydrated. Humectants can be used as food additives as it increases
shelf life of food by determining and controlling physical
properties, chemical changes and microbial activity, as these
activities can reduce shelf life of food products. Humectants can be
corn derived as well. Corn consists of maltodextrin, which is
enzymatically derived from starch. One of the major application of
maltodextrin is that it acts as humectants in confectionery products
by performing the role of fat replacers and nutrition supplements. A
corn consists of 15% moisture, which makes it a rich source of
humectant. Humectants in food regulates the moisture content, and as
a result, makes the food soft and easy to chew. Thus, in this way
corn derived humectants is gaining importance in food application,
which is driving the market growth.
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Corn
Derived Humectant Market Dynamics:
The
market for corn derived humectant is anticipated to be primarily
driven by sorbitol. Sorbitol, a sugar alcohol, which is derived from
corn is mainly used as humectants in personal care and cosmetics and
also as flavoring agent and fragrance ingredient. Sorbitol drives the
market demand as humectant by keeping the skin hydrated, as it
prevents loss of moisture by attracting water through process of
osmosis from air. an ingredient in gel products, soaps containing
glycerin, aftershave lotions, toothpaste, hair care products, baby
shampoos and mouthwashes it is thus identified as a driver for corn
derived humectant markets as it absorbs moisture and keeps the above
mentioned products hydrated. Humectant corn syrup, which is made from
corn is also driving the market demand due to its sweetening
properties. It improves quality of foods, thus acting as an excellent
humectant. However, increased use of corn based humectants leads to
side effects few times such as allergic reactions, bloating, asthma
and others, which is restricting the market growth.
Corn
Derived Humectant Market Segmentation:
The
corn derived humectant market is segmented on the basis of type,
application and form. The application of corn derived humectant
market is segmented into food industry, cosmetics & personal care
products, animal feeds, pharmaceuticals and industrial applications.
Cosmetics and personal care products is gaining the maximum share in
application segment of the particular market. As the consumers are
becoming more aware and modern they are tending to use such products
that can keep their skin hydrated and moisture laden and as a result
manufacturers are producing products, which contains excepted amount
of humectants. Depending on the type, corn
derived humectant market can be segmented into acids,
polysaccharides, proteins, small molecules and alcohols such as
sorbitol, urea and others. Protein is expected to be the leading
segment due to the presence of many health benefits attached with the
consumption such as simulation of essential enzymes and hormones.
Form in which corn derived humectants are available are syrups,
lotion, paste and powder. In all the form present lotion and paste
dominates the market segment.
Corn
Derived Humectants Market Regional Outlook:
Geographically,
the corn derived humectants market can be divided by major regions
which include North America, Latin America, Western and Eastern
Europe, Asia-Pacific region, Japan, Middle East and Africa. North
America is the leading region for corn derived humectants market. One
of the important corn syrup humectant market is the U.S., as it is
less pricy and serves as a substitute to cane sugar. China is the
second leading country after U.S. for the corn derived humectants
market.
Corn
Derived Humectants Market Players:
The
major players identified across the value chain of corn derived
humectants market are Global Starch Co., Limited, Kasyap Sweeteners
Ltd., AG Commodities Inc., and others.
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