Functional Drinks Market : An Insight On the Important Factors & Trends Influencing the Market

Worldwide, functional drinks form an integral part of the daily life in several cultures. In Asia, consumers tend to prefer dairy-based drinks, while in the western markets such as the U.S. and Europe, consumers prefer a wide range of products such as enhanced juices and waters. On the other hand, the consumption of sports and energy drinks is rising in Mexico and South America. The global functional drinks market is expected to demonstrate a healthy growth rate in the coming few years due the increasing demand of these drinks from consumers around the world.

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In addition to this, the growing consumer awareness about the benefits of functional drinks will also propel the global functional drinks market. Manufacturers in the global functional drinks market are offering products that are in tune with the shifting consumer demands. Hence, they are supplying products such as immunity drinks, vitamin-containing water, amino-acid fortified functional beverages, and others. The global functional drinks market is broadly segmented on the basis of geography and products.

The report on the global functional drinks market studies the latest consumer trends in several regions of the world. Each regional functional drinks market has been evaluated in detail in the research study. This delivers an in-depth perspective to readers about the consumer trends shaping the regional functional drinks market. Furthermore, the report also talks about investment feasibility of these regional markets and new product development to help established companies or new entrants penetrate the market effectively.

Overview of the Global Functional Foods market

The global functional drinks market is gaining traction due to the introduction of new products and quality development of existing products. Companies in the global functional drinks market are embracing innovation, which has resulted in functional drinks occupying shelves in supermarkets faster. In the past decade, the global functional drinks market has demonstrated a positive growth and is expected to expand significantly in the forthcoming years.

By product-type, the global functional drinks market is divided into sports drinks, energy drinks, and nutraceutical drinks. Sports drinks that feature new and innovative flavors are playing a vital role in the development of the global functional drinks market. Energy drinks have high glucose content due to which they are increasingly demanded by consumers from different field of work. On the other hand, nutraceutical drinks are targeted towards a particular class and presently occupy the smallest market share.

Geographically, the global functional drinks market is divided into North America, Europe, Asia Pacific, and Rest of the World (RoW). Asia Pacific. Among these regions, North America held significant share in the global functional drinks market.

Companies mentioned in the research report

Players in the global functional drinks market are competing on the basis of innovation. However, these products are regulated closely by the EFSA (European Food Safety Authority) and the U.S. FDA (Food and Drug Administration) to ensure product safety and health claims. Some of the key companies operating in the global functional drinks market are PepsiCo, Coca Cola Enterprises, Kraft, Red Bull, Nestle, Tata Tea, Jivita LLC, GSK, Old Orchard Brands, RushNet, Cadbury Schweppes, Taut, Energy69, and others.