Global
Functional Drinks Market: Overview
Over
the past few years, the global market for functional drinks has
witnessed a tremendous growth owing to the rising awareness about
their benefits. These benefits include immune system strengthening,
mental energy improvement, bone and heart health enhancement,
cholesterol management, and other benefits associated with eye
health. The changing consumer lifestyles and rising healthcare
expenditure are also playing a vital role in the growth of the
market. Moreover, the flourishing growth of the retail sector is
escalating the growth of the market.
The
research report offers essential insights into the global
functional drinks market by meticulously examining the
various critical aspects including the classifications, industry
chain structure, technological developments, and products. The report
serves as a repository of analysis and information regarding
competitive landscape, dynamics, and regional segmentation of the
market. The various statistics pertaining to the market have also
been presented in pictorial and tabular forms for a lucid analysis.
The report profiles the key players in the market along with their
business strategies, latest developments, market shares, and contact
information.
Global
Functional Drinks Market: Trends and Opportunities
Since
the choices of customers vary significantly in color, taste, and size
across the globe, the production and marketing of functional drinks
is largely dependent on the region of business. While there is a
strong demand for sports and energy drinks in Latin America and
Mexico, consumers from western markets such as Europe and the U.S.
prefer a wide range of products such as enhanced waters and juices.
On the other hand, the consumption of dairy-based drinks is high in
Asia Pacific.
Rapid
advancements in product development practices coupled with
technological enhancements are creating immense growth opportunities
for the global functional drinks market. The development of several
ingredients that are capable of masking unpleasant tastes of certain
omega-3 fatty acids and amino acids are providing a significant boost
to the growth of the market. Furthermore, the introduction of
ingredient formulation technologies such as particle size reduction
and micro-encapsulation is opening new avenues for manufacturers.
Global
Functional Drinks Market: Geographical Segmentation
The
key regional markets analyzed in the research report are North
America, Europe, Asia Pacific, and Rest of the World. North America
will continue to represent a large share in the overall market
throughout the forecast period. The increasing demand for customized
drinks along with the growing popularity of functional drinks across
all age groups and strata is augmenting the growth of the region.
Europe will be a lucrative market throughout the same period, with
the U.K. and Germany being the major contributors.
On
the other hand, Asia Pacific is likely to emerge as a promising
market owing to the improving standards of living coupled with the
increasing health consciousness among consumers. Organization of
sports events such as Summer Olympics in Japan in 2020 is likely to
trigger the consumption of functional drinks in the region. India,
Japan, and China will be the key consumers in the region.
Global
Functional Drinks Market: Competitive Landscape
The
global functional drinks market is a highly regulated arena with
bodies such as the European Food Safety Authority (EFSA) and the Food
and Drug Administration (FDA) keeping a close watch on the production
of functional drinks. Players in the market are competing fiercely in
terms of product innovation. They are utilizing ingredients such as
low-calorie natural sweeteners and natural edible colors to ensure
product differentiation. Some of the prominent players in the market
are Coca-Cola Enterprises, PepsiCo, Red Bull, Kraft, Tata Tea,
Nestle, GSK, Jivita LLC, RushNet, Old Orchard Brands, Taut, Cadbury
Schweppes, and Energy69.
