The
global hot dogs and sausages market is largely influenced by varied
consumption trends and patterns across different seasons, age groups,
and regions. Out of all age groups, hot dogs and sausages are most
preferred by kids and college students. The increasing population of
individuals between the ages of 20 and 30 is, therefore, a key factor
driving the global hot dogs and sausages market.
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Holiday
months or even weekends witness a surge in demand for sausages and
hot dogs. As per a report by the National Hot Dog and Sausage
Council, the sales of hot dogs and sausages increase by manifolds
during major leagues in the US.
Rising
Demand for Low-Calorie Products to Cause Shift towards Organic Hot
Dogs and Sausages
An
alarming increase in the number of obesity cases is threatening the
demand for hot dog and sausages. As per a report by the World Health
Organization (WHO), 1.9 billion adults were overweight and 600
million were obese in 2014. In order to cope up with the challenge,
vendors are shifting towards organic versions of hot dogs and
sausages that offer reduced risk of overweight and obesity. Vendors
are also investing large capital in research and development of
innovative products. For instance, hot dog ATMs have been deployed in
many parts of the US. These ATMs enable customers to place an order
on the screen and in just a few minutes, they receive fresh hot dogs.
Increasing
Youth Population to Augur Well for Asia Pacific
Asia
Pacific is the leading regional market by revenue. The growth in this
region can be attributed to the continuously expanding retail sector
and growing preference for fast food. A large part of the population
of countries such as India, Malaysia, China, and the Philippines
belong to the age group of 20-30. These demographics are likely to
spur the operational expansion of hot
dogs and sausages manufacturers in the APAC region.
MEA
to Emerge as Most Lucrative Market
The
Middle East and Africa will grow at a significant CAGR between 2015
and 2021. The increasing number of households with kids, growing
frequency of major sports league, and changing lifestyles are the key
drivers of the regional market. Moreover, the innovative marketing
strategies used by hot dogs and sausages vendors are slated to propel
the growth of the market in the MEA region.
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